5 episodes

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

Contagious Narrative Mike Troiano

    • Business
    • 5.0 • 8 Ratings

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

    Thoughts from NFT_NYC Show: Competition, Community & Culture

    Thoughts from NFT_NYC Show: Competition, Community & Culture

    Spent the week in NY at the big NFT show, here are my big takeaways.


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    • 14 min
    What does it mean to "tell the story" of your Web3 project?

    What does it mean to "tell the story" of your Web3 project?

    What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it?


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    • 19 min
    Apes are one thing... Should you launch a REAL crypto project with a "story?"

    Apes are one thing... Should you launch a REAL crypto project with a "story?"

    The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.

    Terra Whitepaper

    PolkaDot Litepaper


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    • 12 min
    What’s different about building brands in Web3?

    What’s different about building brands in Web3?

    Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you.


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    • 9 min
    START HERE: Why "Contagious Narrative?"

    START HERE: Why "Contagious Narrative?"

    I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here.

    For more on how I got here and where I plan to go, give this a listen.

    Show Links:

    Headless Brands, by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti


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    • 11 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

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