55 min
How to scale your B2B company newsletter to 25K with Stewart Hillhouse Content Logistics
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- Marketing
In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations.
The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for the readers. He also emphasizes the importance of storytelling in newsletters, highlighting the human side of marketing.
The conversation concludes with a focus on distribution strategies and the challenges of getting content in front of the right audience. Stewart shares his tactics and strategies, providing listeners valuable takeaways to apply in their content marketing efforts.
In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations.
The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for the readers. He also emphasizes the importance of storytelling in newsletters, highlighting the human side of marketing.
The conversation concludes with a focus on distribution strategies and the challenges of getting content in front of the right audience. Stewart shares his tactics and strategies, providing listeners valuable takeaways to apply in their content marketing efforts.
55 min