10 episodes

A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned.

There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood.

Cool Radio Stories is just that cool radio stories from cool radio people.

Cool Radio Stories Cool Radio Streaming

    • Marketing
    • 5.0, 2 Ratings

A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned.

There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood.

Cool Radio Stories is just that cool radio stories from cool radio people.

    Green Light Go!

    Green Light Go!

    What do you want to be when you grow up? When Beth Mann was 8-years old she answered, "I want to own a radio station."


    Her wish came true and she now owns one of the premier small market radio operations in the country. With just one FM license and two AMs in a border town between Kentucky and Tennessee, Beth has built a multimedia powerhouse driven by local initiative and a company motto of "Don't Accept Average."


    Listen to this podcast at your own behest as you you will find the ideas and resources in this conversation mind-boggling and life-changing. Beth's Cool Radio Story will awe you and make you appreciate what is truly possible in our medium.


    Included in this episode, Beth details her company's COVID response and why she insists that this is the moment that will ignite a heyday for radio.


    She breaks down how she built her "other radio station," the company's multifaceted Digital Department. Learn how she combines digital billboards, a 25,000 name email lists, and a Deals program together with online contesting to secure her place in her community's eyes. All while investing heavily in personnel and time on-air to one thing- NEWS.


    It's all here. The inside story of a 3 -time Marconi winner and a true institution in the industry. Listen and learn from Beth Mann.


    Show Links:


    Beth's Radio Station


    https://www.wkdzradio.com/ (https://www.wkdzradio.com/)


    Deals Program


    http://bigdealsmedia.com/ (http://bigdealsmedia.com/)


    Second Street


    https://lab.secondstreet.com/ (https://lab.secondstreet.com/)


    Ask John Segment:


    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia


    Digging Into Digital:


    Radio Max


    https://www.radiomax.co/

    • 54 min
    Resort Radio Success

    Resort Radio Success

    A few episodes ago we titled the show "Be The Mayor," Well this week's guest had already done that. Rick Herrick is the owner of KBHR FM radio in Big Bear Lake, CA, and he is also the town's mayor. This week he shares his Cool Radio Story with us.


    The winner of every major radio station award including- NAB Crystal, Marconi, and the Service To America Award- Rick truly understands the meaning of connecting to the community. Learn how he navigates the tricky hiring process in a resort town where residents can be transient. Also how he bodes into each employee's individual strengths and uses that to build cohesive teams.


    We ask Rick how he is faring during the COVID 19 crisis and his answer will truly surprise you. His station and town are not just surviving but thriving behind a huge community effort he and the radio station helped create.


    Rick's Station


    https://kbhr933.com/ (https://kbhr933.com/)


    Show Link:


    Ask John Segment:


    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia


    Radio Partner:


    Big Deals Media http://bigdealsmedia.com/


    Digging Into Digital:


    Radio Max https://www.radiomax.co/

    • 46 min
    Don’t Ever Weaken

    Don’t Ever Weaken

    This week we hear the Cool Radio Story of Dave Richards,


    In 1990, Dave began working at a small market radio station that he loved so much he bought it. Since that time he has managed to turn a stand-alone AM/FM in a market surrounded by large-rated market radio stations into a profitable entity by over-serving the town of Woonsocket (pronounced oneSOCKet), RI.


    In this podcast, Dave shares his Four Rules that guide his staff toward success by encouraging communication and creativity.


    He readily admits the station's webpage will not win any design awards but it has what his locals need in an easy to find manner.


    Dave believes his town is the center of the universe and treats it as such on the air and with the station's digital assets which he says are vital to overall success in the market and yet he has only one advertiser on the webpage.


    Dave's lasting motto is "If its hard for you, its good for your listener."


    Give a listen as Dave delves into his Cool Radio Story with incredible nuggets of wisdom.


    Show Links:


    Ask John Segment:


    Attorney John Garziglia  https://www.womblebonddickinson.com/us/people/john-f-garziglia (https://www.womblebonddickinson.com/us/people/john-f-garziglia)


    Radio Partner:


    Big Deals Media  http://bigdealsmedia.com/ (http://bigdealsmedia.com/)


    Digging Into Digital:


    Radio Max  https://www.radiomax.co/ (https://www.radiomax.co/)

    • 50 min
    Someone Has To Step Up

    Someone Has To Step Up

    Gabe has spent two-decades in radio all at the same place and as a result, he has achieved some great things in some very small towns. Gabe is GM at Paragon Communications in Western Oklahoma. His operation offers advertisers a variety of ways to market including a near dozen video streams of high school sports, various promotional events like Fishing Derbys and classic car shows, and believe it or not a print publication. All driven by the 6 radio stations he oversees in two small markets.


    Gabe acknowledges managing people can be a real challenge especially the creative ones, because as Gabe says "Creatives will be creative." He shares his secrets to the hiring process plus the real hands-on training they receive. Listen to learn what he teaches- "precise radio skills."


    He calls himself a real "spark plug guy" and it shows in his energy and his success. Gabe is someone doing it all- using modern technology tools combined with old school media while thriving in small market radio.

    • 54 min
    Dominate Your Market

    Dominate Your Market

    Revenue is Job #1Today's Cool Radio Story is from Joe Schwartz. Joe Schwartz has worked for many of the country's premier ownership groups since the mid-1970s in large and medium-sized markets. He rose to national prominence in radio circles during his 13-year stint as President/CEO of Cheery Creek Radio- a media company focused on small to medium-size markets that Joe started from scratch. He is an expert at growing people and companies.


    Joe emphasized one thing in his years as Radio station owner and that was Revenue. He stressed it throughout the organization as not just the top priority but also numbers 2, 3, 4, and so on.


    To get there, Joe's companies invested heavily in training. He insisted upon it for every seller, in every market. In this podcast, Joe shares his recipe for training that included general sales techniques as well as market-specific, and research-driven sales tools that he armed his sellers with. It was qualitative over quantitative.


    Joe says radio stations today are challenged to survive but they can do that by reinventing themselves as more full-service media companies. Joe contends that a station in a small market has a leg up on the competition and can use their goodwill to own the digital landscape in their towns as much as the broadcast airwaves.


    You can subscribe to Cool Radio Stories on Overcast (https://overcast.fm/itunes1511606803/cool-radio-stories) , or wherever you get your podcasts.


    Show Link:


    Ask John Segment:


    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia (https://www.womblebonddickinson.com/us/people/john-f-garziglia)


    Radio Partner:


    Big Deals Media http://bigdealsmedia.com/ (http://bigdealsmedia.com/)


    Digging Into Digital:


    Radio Max https://www.radiomax.co/ (https://www.radiomax.co/)

    • 48 min
    How To Build A Radio Station

    How To Build A Radio Station

    Hal Widsten has programmed top radio stations across the country as well as owned stations along the fringes of major markets. In this podcast, he shares "his moments of happiness and his moments of terror"


    He speaks to the ways you can separate yourself when your broadcast station is in the shadows of large market behemoths.


    Hal lays out the three primary objectives of building a new station from the ground up.


    1-Take new people around town- a bus tour


    2- Show you care about your town


    3- Make a profit


    His insights into the three things he looks for when hiring and his strategies for how to build effective teams.


    Hal's advice for handling a crisis like Coronavirus COVID 19? Look for alternative sources of revenue that may exist at the government level, help local advertisers anyway you can, and don't just say you care-show people, how you care.


    SHOW NOTE LINKS:


    Ask John Segment:


    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia (https://www.womblebonddickinson.com/us/people/john-f-garziglia)


    Radio Partner:


    Big Deals Media http://bigdealsmedia.com/ (http://bigdealsmedia.com/)


    Digging Into Digital:


    Radio Max https://www.radiomax.co/ (https://www.radiomax.co/)

    • 50 min

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2 Ratings

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