Copy to Freedom: The Podcast Erin Morris

Description:

For the full show notes and access to resources mentioned in this episode visit: https://erinmorris.co/blog/b/03-Uncover-Juicy-Irresistible-Messaging-Angles 

Ever wanted to get an inside look into the mind of your audience? I’m back with part 2 of the Simplify Your Copy series and in today's episode, you’ll learn to uncover irresistible messaging angles that create that "OMG, she's in my head" response so clients need what you’re selling.

Through real-life examples, you’ll get a look into “Phase 1: Position” of my connection-first framework to walk away with actionable strategies that identify your audience's pain points, desires, and unique challenges to create copy that drives conversions and sets your business apart.

Take your copywriting skills to the next level and transform your launch. Whether you're a seasoned entrepreneur scaling to 7 figures or a newer coach working toward 6-figures, this episode will pull back the curtain on mistakes I see the majority of business owners making with their copy, regardless of how long they’ve been in business.

Topics discussed:


How to understand what your audience needs to hear before writing anything.


Why you’re doing all the things ... but aren’t getting the conversions you want.


How generic and ambiguous language in copywriting is the cause of poor sales 


The role of specificity and emotional resonance in crafting compelling messaging that drives action.


A strategy that delivers 80% results for just 20% effort (that you can do today)


A real-life example of how I helped a client dig beneath surface-level copy to get to the heart of her audience's desires.  


Strategies for uncovering the juicy and irresistible messaging angles to use in your sales copy. 



Links/Resources Mentioned:


Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs.



Connect with Erin:


Website: https://erinmorris.co/


Instagram: @erinmorris.co



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Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

For the full blog post, transcript, and access to resources mentioned in this episode click here.

In today's episode, we’re talking about 11 copywriting myths. The problem with believing many of these myths is that they negatively influence your messaging and how you communicate about your programs. 

Tune in as we debunk the myths and misconceptions floating around our industry. You'll write more effectively, connect deeper with your audience, and convert higher.

Topics discussed:


Should you "sell the benefits, not the features"? 


What does it mean to meet your audience where they’re at and how you can bridge the gap between awareness and action?


How to use sales psychology ethically to establish authority and drive demand for your offers.


Is talking about pain points unethical marketing or is this crucial for building credibility and connection


Now that attention spans are shrinking, should you be writing long-form copy? 


How to use copy to form connections with your audience



Links/Resources Mentioned:


The 6-Figure Sales Page Outliner – How to write a buyer psychology structured sales page so you stand out, drive engagement, and increase conversions while activating the subconscious decision-making process of your audience.


Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs.



Connect with Erin:


Website: https://erinmorris.co/


Instagram: @erinmorris.co



—

Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a game-changer if you’ve got an upcoming launch or need an existing piece of copy improved.

For the full show notes and access to resources mentioned in this episode click here.

In today's episode, we’re talking about the 16 sections of a high-converting sales page. So many people as me, “how long should a sales page be” and that’s a hard question to answer because depending on price point and other factors this can change drastically. 

Instead, I determine how long a page is, not by word count, but by asking “Have I answered everything that people need to know to make an informed decision?” To do that, I complete each of the 16 sections you’ll learn about in this episode. 

This is part one of the Simplify Your Copy series where we’re uncomplicating the copy process and diving into only what you need to know as a non-copywriter. Tune in now!

Topics discussed:


The question you should be asking instead of how long should my sales page be.


The 16 sections to include on your sales page.


Understanding how to structure your sales page in a way that makes sense and converts buyers.


The easiest place to start your sales page (and hint, it’s not the headline).


Uncomplicate what goes into each section of a high-converting sales page.


My take on whether to add individual feature values.



Links/Resources Mentioned:


Market Research Guide: https://erinmorris.co/voc-pdf



Connect with Erin:


Website: https://erinmorris.co/


Instagram: @erinmorris.co



Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved

For the full show notes and access to resources mentioned in this episode visit click here.

In this episode, we’re diving into the journey I took to break free from a conventional life path and what got me to where I am today. 

Take a BTS look into my story of leaving behind societal expectations to create a lifestyle on my own terms and why I am SO passionate about helping other women create their freedom-based lives.

From working as a ski instructor to living and traveling to almost 50 countries, crossing the Atlantic Ocean by boat and many other adventures around the world. 

Join me to explore what led to the birth of Erin Morris Co. – A launch copy studio for dreamers and visionaries.



Topics discussed:


My Journey from 13 years of backpacking the world and breaking through societal norms to discovering my purpose as a launch copywriter.


My unconventional lifestyle, pursuing passions and exploring the world


Navigating societal expectations and breaking free from the "shoulds"


Challenges faced along the journey, including societal judgment and self-doubt


Finding stability and purpose amid uncertainty


Discovering the power of entrepreneurship and copywriting


Building a business from the ground up that allowed me to continue living my dream lifestyle


A mission was born – To help others earn more and live their BIGGEST life -- because life is too short to stay in the lines.



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Thank you for listening to the first episode of Copy to Freedom: The Podcast. Subscribe for more lighthearted, inspirational, and actionable chats about business, marketing, and reclaiming your freedom. 



Connect with Erin:


Website: https://erinmorris.co/


Instagram: @erinmorris.co



Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250. 

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.