49 episodes
Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs Sara Gillis
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- Business
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5.0 • 10 Ratings
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When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world.
But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly.
Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “That’s so me.”
Here, you’ll find practical advice to uncover the brand voice that’s already within you so you can infuse your creative business with your stories and the heart behind your work. If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you.
You’ll also find stories and examples of the blocks that get in our way from showing up as ourselves online. You’ll learn strategies to work through these challenges in favor of owning your quirky, vulnerable, and authentic self, front and center in your writing, in your visual imagery, and in your marketing as a whole.
Your host, Sara Gillis, is a copywriter and the owner of What Sara Said. She helps female creative business owners, especially photographers and solopreneurs, stand out through words. After teaching writing and communication strategies for nearly a decade, Sara left education and launched What Sara Said to help business owners like YOU craft copy that’s word-magic for your ideal client.
You can learn more and apply to work with Sara at WhatSaraSaid.com, or connect with her on Instagram @hellosaragillis.
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Attracting Consistent Leads to Your Business Without Social Media
In this episode of the Copywriter on Call podcast, I'm sharing five of my favorite ways to attract consistent leads to your business without relying so heavily on social media.
Here's your challenge: choose ONE of these strategies, and start focusing on it this week! ⬇️
1) Blogging
2) Email Marketing
3) Podcasting
4) Google Business Profile
5) Paid Ads
Ready To Market Your Magic? ✨If you’re ready to market your magic in one or more of these ways in 2024, consider enrolling in Storysale – my 3-month group coaching program for creatives to market their magic. ✨
CLICK HERE to get all enrollment details, and be on your way to becoming the stand-out business owner that you were created to be. 🎉 -
That's So Me: Investing in Your Website Through Storysale with Emily Blickhan | E45
In this episode of the Copywriter on Call podcast, Sara chats with Emily Blickhan, a maternity, newborn, and family photographer based in Wilmington, North Carolina. Emily participated in the most recent round of Storysale, What Sara Said's group coaching program, and throughout the program, Emily developed website copy that felt like her and was SEO-friendly. She also shares about her hesitation to step into email marketing and how she feels now!
👋 MEET EMILY BLICKHAN:
Hello there! I’m Emily.
I’ve been photographing mothers, babies, and families for seven years, and in the midst of raising and homeschooling five children, I help mothers effortlessly preserve their memories with their families by capturing artistic photographs.
When I’m not photographing expecting mothers, newborns, and families, I’m designing custom heirloom-quality products and prints for my clients in the greater Wilmington area.
I first picked up a camera to try and preserve my own memories as a new mama. My husband encouraged me to dive into newborn photography in an effort to channel my baby fever (his attempts backfired, hence the five children we’re blessed to call our own).
I personally struggle with being present as a mom and taking time to find the beauty amidst the chaos of my own life, and that’s why I’m so passionate about helping my clients to pause and appreciate it all.
To me, motherhood is a gift from God, and I believe that love is only truly experienced when a mother looks at her child. That connection has inspired my modern style of photography and my focus on a mother’s love for her baby.
CONNECT WITH EMILY:
🌐 Website: https://www.emmyjophotography.com/
📸 Instagram: https://www.instagram.com/emmyjophotography/
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
https://whatsarasaid.com/quiz
🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?
Enroll in Storysale, a group coaching program for photographers and creative business owners. Overhaul your website copy, SEO, blog, email marketing, and social media strategy with support and accountability from a copy coach who knows what it takes to make friends with Google.
https://whatsarasaid.com/coaching
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⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY
https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis -
Celebrating the Launch of What Sara Reads | E44
In this episode, Sara shares the journey of launching her new business, a mobile bookstore called What Sara Reads. From participating in a business incubator program through Startup Sioux Falls to finding the perfect trailer to renovate, Sara shares every step along the way to bring hand-selected fantasy, romance, and popular fiction novels, as well as bookish merch, to creative and inspired women in the greater Sioux Falls, SD area.
🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS
https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY
https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH WHAT SARA READS:
🌐 Website: https://shopwhatsarareads.com/
📸 Instagram: https://www.instagram.com/shopwhatsarareads/ -
Tips for Attending an Industry Conference
On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with attendees, speakers, and conference hosts, and downloading your thoughts after the conference wraps up.
⭐ MENTIONED IN THE EPISODE:
The Reset Conference
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY
CONNECT WITH SARA:
🌐 Website
📸 Instagram
🎥 YouTube -
Creating Quizzes as Lead Magnets with Josh Haynam, CEO of Interact
On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI.
Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journey as well.
✨ MEET JOSH HAYNAM
Josh serves as the CEO and co-founder of Interact, which was founded in 2013 and is now working with over 7,000 businesses around the world. In 2022, Interact shifted to be an AI-powered quiz maker, and now you can create quizzes from any piece of content in 2 minutes with AI.
✨ FOLLOW INTERACT ONLINE
WEBSITE: https://tryinteract.com
YOUTUBE: https://www.youtube.com/channel/UCWfXrhPmVqfZfW5BsZkfT5Q
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis -
That's So Me: Website Relaunch with Sarah Monson, Senior Photographer
In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves.
Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing membership, and how it led to working together on retainer and then to a full website overhaul.
✨ MEET SARAH MONSON
Hey there! It's me Sarah, an adventuring, rural-loving senior photographer at SMP.
Seniors who trust SMP to capture their senior photography session want imagery that captures who they uniquely are and an easy-going, supportive experience before and after the camera’s been clicked. It’s important to me that my seniors have an enjoyable photography session and simply can’t wait to share their photos with their favorite people, which is why I spend time with each senior client and their families to set the vision for their sessions.
After a 21-year career in corporate graphic design, my passion for photography became my full-time career. Now, I’m living my best life connecting with high school seniors on the cusp of their own journeys to realize their dreams.
When I don’t have a camera in my hands, I’m gardening, fishing, and adventuring with my husband and our grown daughters in southwest Wisconsin and wherever our travels take us!
VISIT SARAH ONLINE
WEBSITE: https://smonsonphotography.com
INSTAGRAM: https://www.instagram.com/sarahmonsonphotography/
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578
⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1
CONNECT WITH SARA:
🌐 Website: https://whatsarasaid.com/
📸 Instagram: https://www.instagram.com/hellosaragillis/
🎥 YouTube: https://www.youtube.com/@hellosaragillis
Customer Reviews
Sara is the BEST!
Copywriter on Call is such an amazing podcast! Sara keeps it so real
Pure Magic
What Sara Said is authentic, vulnerable, validating, and inspiring! I look forward to listening every single week! Sara’s tone of voice and cadence really works for me, but what she has to say helps me to find the courage to show up authentically in my business. Thanks, Sara!
5 Stars!
Sara is knowledgable, uplifting, and enjoyable to listen to! Each episode has important nuggets of information that are applicable to me and my business.