Copywriting Is Affecting Your Photography Marketing with Rachel Greiman Gold Biz Podcast

Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values!



DM me and tell me what you are changing about your copywriting! 



☀️Extras!☀️

Check out Rachel’s guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide

Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz

Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie 

Leave a review for a chance to be entered into this month’s giveaway!



☀️Time stamps☀️



00:00 Intro

02:36 Building a Conversation with Clients Through Copy

03:35 Understanding Your Clients and Their Needs

04:56 Enhancing Client Experience through Authentic Copy

06:20 The Role of Copy in Marketing Strategy

07:08 Leveraging Copy to Stand Out in the Market

11:27 Creating a Brand Voice and Maintaining Cohesion

15:47 Aligning Copy with Portfolio for Consistency

23:47 The Role of Honesty in Copywriting

26:31 Conclusion: The Transformative Power of Copywriting



Find Rachel here! - https://greenchairstories.com/guide