115 episodes

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!

Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler

Gold Biz Podcast Rachel Traxler

    • Business
    • 5.0 • 55 Ratings

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!

Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler

    Building a Thought Leadership Brand with Kelly Roach

    Building a Thought Leadership Brand with Kelly Roach

    Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth. 

    Leave a review of the Gold Biz Podcast!



    DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler



    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 

    Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

    Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie 



    ☀️Time stamps☀️



    00:00 Welcome and Introduction to Conviction Marketing

    00:47 The Birth of Conviction Marketing

    02:14 The Power of Conviction in Branding

    04:18 The Pitfalls of Trend-Following in Marketing

    05:04 Building a Business Beyond Trends

    10:10 Strategies for Photographers to Stand Out

    13:39 The Importance of Pricing and Business Strategy

    17:57 Future Trends and Recurring Revenue Models

    22:58 Final Thoughts and Joyful Reflections

    Find Kelly’s coaching! - https://kellyroachcoaching.com

    Listen to Kelly’s podcast!

    • 26 min
    Reignite Passion In Your Business with Breeanna Farmer

    Reignite Passion In Your Business with Breeanna Farmer

    Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Don’t forget to DM me and tell me what part of this episode you love the most! 

    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 

    Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!

    Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!

    ☀️Time stamps☀️

    Intro - 0:00

    Insta - @breeannakayphotography   

    Free EBook - breeannakay.com/fulltime-photographer-ebook

    https://open.spotify.com/show/58I727oAat7I78N7EgtzZ5?si=268dc96671cb4258

    https://apple.co/3ST87Pw

    • 24 min
    Using PR In Your Business with Lydia Bagarozza & Bridget Sicsko

    Using PR In Your Business with Lydia Bagarozza & Bridget Sicsko

    Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You’re going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight your value proposition to brands, companies, or media outlets, and SO much more! You do not want to miss this episode! 

    Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 

    Check out my FREE vendor pitch email guide! - https://racheltraxler.com/vendor-email-freebie

    Follow me on YouTube! - https://www.youtube.com/channel/UC_a8rQwsAvNjThcIfnyUvJQ

    ☀️Time stamps☀️

    0:00 - Intro




    https://www.visibilityonpurpose.com/mediastarterpack1

    www.visibilityonpurpose.com

    Instagram @visibilityonpurpose

    • 27 min
    How To Shoot Wedding Details with Lei Lei Clavey

    How To Shoot Wedding Details with Lei Lei Clavey

    Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You’re going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding day. The conversation delves into how photographers can stay creative, maintain their artistic license while meeting client expectations, and the significance of allowing sufficient time for creativity.

    Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 

    Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

    Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie 

    Leave a review of the Gold Biz Podcast!

    ☀️Time stamps☀️

    00:00 Introduction

    01:19 Lele's Journey into Editorial Wedding Photography

    04:21 The Art of Capturing Wedding Details: Lele's Approach

    06:27 Maximizing Wedding Day Potential: Client Collaboration and Workflow

    17:57 Elevating Your Photography Business: Marketing and Client Education

    19:35 Creative Techniques for Capturing Wedding Details

    23:25 Staying Creative and Final Advice for Photographers

    28:15 Wrapping Up: Lele's Contact Info and Final Thoughts

    Find Lei Lei’s work! - https://www.leileiclavey.com/

    Listen to the Life & Lens Podcast! - https://leileiclaveyeducation.com/podcast

    • 29 min
    Unlocking Passive Income with Stock Photography with Aubrey Westlund

    Unlocking Passive Income with Stock Photography with Aubrey Westlund

    Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage!

    DM me and tell me if you are going to try stock photography! 

    ☀️Extras!☀️

    Ready to grow your email list? Check out my lead magnet freebie!

    Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

    Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie

    Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie 

    Leave a review for a chance to be entered into this month’s giveaway!

    ☀️Time stamps☀️

    00:00 Intro

    00:31 Understanding Stock Photography

    01:46 Rules and Regulations in Stock Photography

    05:35 Choosing the Right Platforms for Stock Photography

    06:58 Making Money with Stock Photography

    14:42 The Impact of AI on Stock Photography

    20:40 Final Thoughts and Advice

    22:46 Closing Remarks and Contact Information



    Find Aubrey’s guides about passive income here! - https://www.aubreywestlund.com/Follow Aubrey on Instagram! - https://www.instagram.com/aubreywestlund/

    • 26 min
    Sensory Branding your Business with Natalie Neal Hassett

    Sensory Branding your Business with Natalie Neal Hassett

    Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can’t wait to hear how it impacts you!

    DM me and tell me how you’re going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 


    View my Inquiry to Income FREE training! - https://racheltraxler.com/replay


    You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop

    Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    ☀️Time stamps☀️

    00:00 Introducing Sensory Branding

    03:04 Implementing Sensory Branding: Strategies for Photographers

    08:00 Exploring Personal Brand Essence Through Human Design

    17:58 Simplifying Branding: Embrace Your Unique Vibe

    22:26 Final Thoughts

    ☀️

    To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading

    Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code “Naturally” for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign

    Visit Natalie’s website! - https://naturallybydesign.com/about

    Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/

    • 28 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

Uklinvgdi ,

INSTANT INSPIRATION

The second I listened to this podcast, I already started getting the “pick me up” feeling I desperately needed. This podcast was so inspiring and motivating- I left a 10 minute episode with my next 2 months worth of business ideas to help myself grow. I could’ve easily paid someone a huge investment for a course for the information she shared for free during this podcast! Now I will binge all the rest!

AstridJohana ,

Every photographer needs this!

Truly such a powerful podcast that talks about the behind the scenes of running a creative business. From financials and pricing to marketing and creative flow, I’ve loved all the topics Rachel discusses and have implemented many of these in my business!

Wild Marie ,

Business Sunshine!!!

Rachel!

Thank you, thank you for putting this gold out into the world! Each time I listen to your podcast I’m basically on top of my desk screaming “YESSS! I can do this!!”

This podcast is an absolute must listen for new, old, experienced, fresh Photog business owners. Rachel will feel like your best friend, coach and cheerleader 🤘🏻🤘🏻

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