123 episodes
Gold Biz Podcast Rachel Traxler
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- Business
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5.0 • 57 Ratings
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The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!
Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler
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Connection-Driven Lead Generation
Hello, sunshines! Today we are exploring strategies to consistently book weddings by focusing on connection-driven lead generation. We go over the importance of systemizing lead generation, staying true to your brand, and avoiding the fear of being 'salesy.' Key points include the significance of networking, growing your email list, increasing brand awareness, leveraging other people's audiences, and systemizing your processes. I share my actionable steps for mastering these systems and adapting to the ever-changing business landscape. Tune in for insights on how to connect with clients authentically and achieve consistent bookings!👉 DM me on IG https://instagram.com/racheltraxler
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
🧡Join Passion To Profit! - https://racheltraxler.com/passiontoprofit
🎉 We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
🧡 Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
☀️Time stamps☀️
00:00 Introduction to Consistent Wedding Bookings
00:32 The Importance of Authenticity in Sales
02:27 Connection-Driven Lead Generation
03:34 Networking: The Key to Growth
06:07 Leveraging Your Email List
07:54 Building Brand Awareness
12:41 Systemizing for Success
15:37 Mastering Your Systems
18:39 Conclusion and Next Steps -
Change The Way You Talk About Yourself!
Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-liner to developing a problem-solution focus, learn how to articulate your unique value effortlessly. Tune in to transform the way you present yourself and attract your ideal clients!
👉 DM me on IG https://instagram.com/racheltraxler
🧡Join Passion To Profit! - https://racheltraxler.com/passiontoprofit
🧡Get my FREE training! - https://racheltraxler.com/training
🧡Need posing tips? Watch mine! - https://racheltraxler.com/bts-video
🧡Visit my shop for all my freebies & more! - https://racheltraxler.com/shop
00:00 Introduction: The Challenge of Self-Promotion
01:17 Breaking Down the Barriers
02:01 Crafting Your One-Liner Message
03:46 Problem-Solution Focused Approach
07:37 Elevator Pitch Essentials
08:49 Simplify and Stand Out
10:16 Positive Messaging and FAQs
15:08 Client-Centric Communication
20:57 Conclusion and Final Thoughts -
Using Networking To Book More Work with John Bunn
Hello, sunshines! I am joined by John Bunn from 'How to Film Weddings' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-term networking benefits, differentiating approaches for vendors and clients, and systemizing the networking process. You are going to learn the significance of authentic connections and how they can serve your business growth over time!
👉 DM me on IG https://instagram.com/racheltraxler
🌞 Get my FREE vendor email pitch! - https://racheltraxler.com/vendor-email-freebie
🧡 Join my email list! - https://racheltraxler.com/email-list-sign-up
🧡 Psst! Want FREE lead magnet ideas? - https://racheltraxler.com/lead-magnet-freebie
🧡 Get 15% off your new camera bag! code: RACHEL15 for 15% off - https://rubyandrae.com/
00:00 Introduction
02:09 The Importance of Networking in the Wedding Industry
03:12 Building Relationships with Vendors and Clients
05:11 Strategies for Effective Networking
07:18 Long-Term Benefits of Networking
10:01 Practical Tips for Getting Started
13:47 John's Personal Networking Experiences
24:34 Systemizing Your Networking Efforts
28:34 Conclusion and Final Thoughts
Website: https://howtofilmweddings.com/
Instagram: https://www.instagram.com/howtofilmweddings/ & https://www.instagram.com/johnbunn_/ -
Finding your Unique Selling Point with Claire Hunt
Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
👉 follow me on IG https://instagram.com/racheltraxler
00:00 Introduction to Unique Selling Points
01:24 Meet Claire Hunt
02:02 Defining Your Unique Selling Point
04:08 Importance of Client Connection
05:33 Steps to Identify Your Unique Selling Point
11:51 Infusing Your Unique Selling Point into Your Brand
18:27 Marketing Strategy Tips
20:40 Final Thoughts and Advice
22:01 Joy and Nesting
23:23 Closing Remarks
Find Claire’s education! - https://education.clairehunt.co
Follow Claire! - https://www.instagram.com/itsclairehunt/ -
Making Sure You Get Paid As A Photographer with Danielle Hayden
Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and expense figures, determine fair salaries, and plan for seasonal fluctuations in business. This conversation aims to empower creatives to handle their finances effectively, ensuring sustainable business growth.
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
👉 follow me on IG https://instagram.com/racheltraxler
🧡Watch me cover TWO weddings in ONE week! - https://www.youtube.com/watch?v=hW9eOm0o1xg
🧡Check out my inquiry to income training! - https://racheltraxler.com/replay
🧡Get your photography business legal! Use CODE: RACHELTLP10 - https://thelegalpaige.com/?aff=447
☀️Time stamps☀️
00:00 Introduction
00:40 Financial Considerations for Photographers
02:54 Separating Business and Personal Finances
04:11 Tools and Tips for Financial Management
07:14 Paying Yourself: Calculations and Strategies
13:34 Managing Cash Flow and Seasonal Fluctuations
18:43 Final Advice and Encouragement
20:56 Conclusion and Resources
Get Danielle’s freebies! - https://kickstartaccountinginc.com/gifts
Follow Danielle! - https://www.instagram.com/daniellehayden__oh/ -
Business Systemizing and Organization with Melissa Rich
Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting processes with Standard Operating Procedures. The episode is packed with practical advice for photographers and creatives on maintaining consistency, managing tasks, and overcoming overwhelm to ensure a seamless business operation!
👉 follow me on IG https://instagram.com/racheltraxler
🧡 Get my Honeybook Workflow Freebie! - https://racheltraxler.com/honeybook-workflow-freebie
🎉 We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/
🧡 Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
☀️Time stamps☀️
00:00 Introduction to Business Organization
02:54 Day Blocking and Time Blocking Strategies
05:35 Choosing the Right Project Management Tools
06:45 Staying Consistent and Avoiding Overwhelm
13:03 Effective Follow-Up Strategies
19:52 Creating Standard Operating Procedures (SOPs)
22:32 Conclusion and Final Thoughts
Get Melissa’s 8 Time Saving Tactics - https://virtuallydonesystems.myflodesk.com/0851fb63-5477-4042-960f-26c9321c3f09
Follow Melissa - https://www.instagram.com/virtuallydonesystems/
Customer Reviews
Packed full of good stuff!
This podcast is so upbeat, to the point, and extremely helpful! I learn so much every time I listen. Each episode is very practical and I walk away encouraged and with something to implement.
Simple, actionable episodes for business growth
Rachel is a great host. She’s focused on bringing on guests that provide valuable information to help her listeners expand their capacity. Her interview style is really conversational, which makes it super fun and easy to listen to!
She knows that everyone’s time is precious, and is intentional in distilling each episode down into the need-to-know information that will help photographers grow their business in a powerful way.
INSTANT INSPIRATION
The second I listened to this podcast, I already started getting the “pick me up” feeling I desperately needed. This podcast was so inspiring and motivating- I left a 10 minute episode with my next 2 months worth of business ideas to help myself grow. I could’ve easily paid someone a huge investment for a course for the information she shared for free during this podcast! Now I will binge all the rest!
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