111 episodes

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!

Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler

Gold Biz Podcast Rachel Traxler

    • Business
    • 5.0 • 53 Ratings

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!

Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler

    Unlocking Passive Income with Stock Photography with Aubrey Westlund

    Unlocking Passive Income with Stock Photography with Aubrey Westlund

    Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage!

    DM me and tell me if you are going to try stock photography! 

    ☀️Extras!☀️

    Ready to grow your email list? Check out my lead magnet freebie!

    Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

    Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie

    Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie 

    Leave a review for a chance to be entered into this month’s giveaway!

    ☀️Time stamps☀️

    00:00 Intro

    00:31 Understanding Stock Photography

    01:46 Rules and Regulations in Stock Photography

    05:35 Choosing the Right Platforms for Stock Photography

    06:58 Making Money with Stock Photography

    14:42 The Impact of AI on Stock Photography

    20:40 Final Thoughts and Advice

    22:46 Closing Remarks and Contact Information



    Find Aubrey’s guides about passive income here! - https://www.aubreywestlund.com/Follow Aubrey on Instagram! - https://www.instagram.com/aubreywestlund/

    • 26 min
    Sensory Branding your Business with Natalie Neal Hassett

    Sensory Branding your Business with Natalie Neal Hassett

    Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can’t wait to hear how it impacts you!

    DM me and tell me how you’re going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 


    View my Inquiry to Income FREE training! - https://racheltraxler.com/replay


    You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop

    Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    ☀️Time stamps☀️

    00:00 Introducing Sensory Branding

    03:04 Implementing Sensory Branding: Strategies for Photographers

    08:00 Exploring Personal Brand Essence Through Human Design

    17:58 Simplifying Branding: Embrace Your Unique Vibe

    22:26 Final Thoughts

    ☀️

    To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading

    Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code “Naturally” for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign

    Visit Natalie’s website! - https://naturallybydesign.com/about

    Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/

    • 28 min
    How To Structure 15 Hour Work Weeks with Brittnie Renee

    How To Structure 15 Hour Work Weeks with Brittnie Renee

    Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for her family while still advancing her photography business. Key strategies include task prioritization during child-free hours, balancing work with parental duties, and the importance of planning and organizing tasks to work smarter, not harder. 

    DM me and tell me what tip is going to help you save time in your business! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit 

    You are going to LOVE my posing freebie! - https://racheltraxler.com/bts-video

    You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop

    Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    ☀️Time stamps☀️

    00:00 Introduction: The Struggle of Balancing Work and Life

    01:25 Strategies for Balancing Work and Family Time

    04:07 Maximizing Productivity with Day Blocking and Planning

    08:45 The Power of Delegation and Outsourcing

    14:50 Achieving a 15-Hour Work Week: Tips and Techniques

    19:09 Final Thoughts and Advice on Productivity

    Get Brittnie’s planner! Use code RACHEL15 for 15% off! - https://brittnierenee.com/planner-collection

    Follow Brittnie on Instagram! - https://www.instagram.com/brittnierenee_co/

    • 27 min
    Copywriting Is Affecting Your Photography Marketing with Rachel Greiman

    Copywriting Is Affecting Your Photography Marketing with Rachel Greiman

    Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values!



    DM me and tell me what you are changing about your copywriting! 



    ☀️Extras!☀️

    Check out Rachel’s guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide

    Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

    Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz

    Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie 

    Leave a review for a chance to be entered into this month’s giveaway!



    ☀️Time stamps☀️



    00:00 Intro

    02:36 Building a Conversation with Clients Through Copy

    03:35 Understanding Your Clients and Their Needs

    04:56 Enhancing Client Experience through Authentic Copy

    06:20 The Role of Copy in Marketing Strategy

    07:08 Leveraging Copy to Stand Out in the Market

    11:27 Creating a Brand Voice and Maintaining Cohesion

    15:47 Aligning Copy with Portfolio for Consistency

    23:47 The Role of Honesty in Copywriting

    26:31 Conclusion: The Transformative Power of Copywriting



    Find Rachel here! - https://greenchairstories.com/guide

    • 29 min
    Pricing Your Mini Session for Profit with Kayla Brint

    Pricing Your Mini Session for Profit with Kayla Brint

    Hello, sunshines! If you have tried mini-sessions before and didn’t feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy that includes creating scarcity and urgency, and getting upfront full payments during booking. You are going to get SO much from this episode!

    DM me and tell me what your next mini-session is going to look like! 



    ☀️Extras!☀️



    You are going to LOVE my posing freebie!

    Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre-written contracts!

    Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!

    Leave a review for a chance to be entered into this month’s giveaway!



    ☀️Time stamps☀️

    00:00 Introduction

    01:01 Communicating Value in Mini Sessions

    04:03 The Importance of Running Your Own Numbers

    08:13 The Profitability of Mini Sessions

    10:20 Marketing Strategies for Mini Sessions

    16:48 The Power of Scarcity and Urgency in Marketing

    23:09 The Importance of Full Payment in Booking

    23:51 The Potential of Upselling in Mini Sessions

    24:54 Conclusion and Final Thoughts



    Sign up for Kayla’s FREE Mini-Session training!

    Follow Kayla on Instagram!

    • 30 min
    Automate To Stay Organized with Kaitlyn Blair

    Automate To Stay Organized with Kaitlyn Blair

    Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organized!

    Don’t forget to DM me and tell me what part of this episode you love the most! 



    ☀️Extras!☀️



    You are going to LOVE my posing freebie!

    Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!

    Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!

    Leave a review for a chance to be entered into this month’s giveaway!



    ☀️Time stamps☀️

    00:00 Introduction and Welcome

    00:59 Overcoming Overwhelm and Procrastination

    02:18 Applying the Two Minute Rule in Photography

    04:48 Overcoming Perfectionism

    07:51 Automation and Organization in Business

    12:02 Using Project Management Tools for Organization

    18:19 Final Advice and Conclusion



    Connect with Kaitlyn on Instagram!

    Take advantage of her signature package, Systems Simplified!

    • 23 min

Customer Reviews

5.0 out of 5
53 Ratings

53 Ratings

AstridJohana ,

Every photographer needs this!

Truly such a powerful podcast that talks about the behind the scenes of running a creative business. From financials and pricing to marketing and creative flow, I’ve loved all the topics Rachel discusses and have implemented many of these in my business!

Wild Marie ,

Business Sunshine!!!

Rachel!

Thank you, thank you for putting this gold out into the world! Each time I listen to your podcast I’m basically on top of my desk screaming “YESSS! I can do this!!”

This podcast is an absolute must listen for new, old, experienced, fresh Photog business owners. Rachel will feel like your best friend, coach and cheerleader 🤘🏻🤘🏻

photographybyroslin ,

If there were 20 stars I’d tap them ⭐️⭐️⭐️⭐️⭐️

This is my new favorite podcast! Rachel’s way of teaching is so beautifully outlined and straightforward, unlike other podcasts where you have to weed through the fluff in order to get the good stuff! I’m learning so much 🫶🏻
- Seraiah Roslin

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