40 episodes

A Podcast for Entrepreneurs to grow + scale their business with confidence to help generate more income

Gold Biz Podcast Rachel Traxler

    • Business
    • 5.0 • 29 Ratings

A Podcast for Entrepreneurs to grow + scale their business with confidence to help generate more income

    040 Are You Attracting Price Shoppers?

    040 Are You Attracting Price Shoppers?

    You've probably gotten an inquiry before with them saying "We're just price shopping or "just curious about your pricing”. And although that is totally normal in a service based business, there are ways to flip your brand around to be a service that people come running to without question. I am going to let you in on some tips that work for me and my business, my love of branding, and how to connect with potential clients even if they’re just shopping around. I’ll give you some insight into how I run things and hopefully give you a bit of inspiration! This episode, we cover:
    Setting boundaries and being respectful Opening your mind to price shoppers Creating a brand that brings in premium clients A bonus tip about pricing Check out my FREE TRAINING “How To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)” HERE!!
    You can access my free phone call outline and worksheet HERE!
    DM me on Instagram to let me know your favorite part of this episode and if the template or free training! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
    Honeybook
    Batch.ai
    Client experience course
    1:1 workflow coaching

    • 28 min
    039 Video Marketing with Shayna Lloyd

    039 Video Marketing with Shayna Lloyd

    Video marketing can be a daunting step to take in your business, but have no fear because we have Shay Lloyd here! Shayna and her husband started a videography and photography wedding company after documenting their hiking and fishing trips. They now run Montana Diaries where they get to share their talent with couples who are madly in love. Shayna is going to break down what video marketing is, how to start, and what a difference it can make in your business! You can check out her website and learn how to uplevel your photography business using video here. DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
    Shayna’s Instagram - @mountain.diaries
    FREE TRAINING:   How to Attract a Flood of Hot Inquiries Willing To Pay Premium Prices So That You Can Start Booking Your Highest Paying Weddings (Without Working 24/7)!
    Honeybook
    Batch.ai
    Client experience course
    1:1 workflow coaching

    • 40 min
    038 Preventing Burn Out Before it Happens

    038 Preventing Burn Out Before it Happens

    Burnout has been a major topic of discussion in the last few years. As entrepreneurs, we are constantly hearing about EVERYTHING we should be doing in our business, how to be a better business owner, how to be more productive, and all the things! Heck, that is a huge topic of conversation on this podcast honestly!  But today, we are switching roles. Instead of being so focused on the go, go, go of entrepreneurship, this week we talk about the true enemy that comes along with it... burnout. We are getting vulnerable about my own experience with burnout - stories I have never shared before! I hope by the end of this episode my tips will help you feel more 
    In this episode we will cover: 
    Recognizing the triggers Knowing the pace you need to work at Knowing when it’s coming on and what to do Getting out of burnout Knowing you don’t have to hop on every new trend Learning how to run the backend of your business with ease The importance of finding a good support system I really feel passionate about this topic and would love to hear your stories and conversations about this topic. Feel free to DM me on Instagram with any tips you have for going through and getting out of burnout. If you loved today's episode, I would love it if you screen-shotted and shared it to your story and tagged me @racheltraxler. I always love seeing your favorite episodes and love returning the love to you! 
    FREE TRAINING:   How to Attract a Flood of Hot Inquiries Willing To Pay Premium Prices So That You Can Start Booking Your Highest Paying Weddings (Without Working 24/7)!
    Batch.ai
    Honeybook
    Client experience course
    1:1 workflow coaching
    Coaching with Rach
    Follow Rach on INSTAGRAM

    • 27 min
    037 Creativity amongst Chaos with Molly McCaully

    037 Creativity amongst Chaos with Molly McCaully

    Have you noticed in high-stress times or situations that getting out there and being creative is a lot harder? Or have you been slacking on your self-care to stay on top of your business 24/7? Then this is the episode for you! Our guest today is Molly McCulley. She is an incredible destination wedding photographer, a business owner, and a brand curator. Molly knows what it is like to work hard and is the perfect person to talk to about remaining creative while in chaos! In this episode, we talk about the importance of self-care, how to notice when you are creatively burnout, and how to keep the spark going in times of high stress. I just know you are going to walk away with some knowledge to help you feel more confident and continue to express your creativity amidst the chaos!
    DM me on Instagram to let me know your favorite part of this episode and what tip helped the most!
    Molly’s Instagram - mollyandcophoto

    Batch.ai

    Honeybook
    Client experience course
    1:1 workflow coaching

    • 45 min
    036 TOP SECRET: CEO Mindset Hacks

    036 TOP SECRET: CEO Mindset Hacks

    What comes to your mind when I say CEO? Do you think to yourself: Being a photographer doesn't mean I'm a CEO, or that maybe you don't think you run a streamlined business enough to be considered a CEO, or that you don't have a big enough business to be considered a CEO, or any other limiting belief running through your mind?

    This week on the Gold Biz Podcast, I share my personal struggle with decisiveness, how important it is to surround yourself with support, and how to show up as the CEO of your business! I want you to have faith in yourself and know that you are not alone in feelings of self doubt. I am here cheering for you!

    DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout out and a thank you!
    Watch my FREE TRAINING How to Attract a Flood of Hot Inquiries willing to pay Premium Pricing so you can work less and make more

    Batch.AI
    Honeybook
    Coaching application with Rach
    Client Connection course
    1:1 workflow coaching

    • 23 min
    035 Using your Enneagram type for your Business

    035 Using your Enneagram type for your Business

    If you’re familiar with the enneagram test, you may know your number and type (or you may think you do anyways) but once you can identify your number, how are you using that to your advantage to run your business in an efficient and effective way? This week on the Gold Biz podcast, we are so excited to have Candice join us to discuss ennegrams and how it can help you transform your business. Candice is a former makeup artist and sales educator who pivoted and is now an enneagram expert. You're going to learn what an enneagram is, healthy and unhealthy traits for your number, and how understanding your number can help increase workflow and productivity.
    DM me on Instagram and tell me your number and one take away you got from this episode!
    Michelle's website 
    Instagram - itscandicemichelle
    Watch my FREE TRAINING How to Attract a Flood of Hot Inquiries willing to pay Premium Pricing so you can work less and make more
    Honeybook
    Client experience course
    1:1 workflow coaching

    • 36 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Winsome_photos ,

So inspiring!!

I came across Rachels podcast a few weeks ago and I had no clue she was doing this! We have been such a fan of Rachels work on Instagram for years so when we found out she was doing a podcast I knew it was going to be AMAZING! There is so much tactical value laid out so simply for you to take action on! Looking forward to the gold that will continue to come from this and hoping to participate in her mastermind this year!

Aaron
Winsome Photos

good luck succeeding ,

Transformative

Rachel is one of those people who immediately captures your attention. She is do kind, well spoken and one incredible business woman! Rachel has brought so much truth + tips to growing your business through The Gold Biz podcast! Each week I am more and more eager to hear her latest one! Her tips have helped me transform my business into something I never imagined it could be! I cannot recommend Rachel enough 🤍

helloarw ,

So many gold nuggets ✨

Rachel shares just enough of the goodies that most business owners are dying to hear. If you want a quick win and a little motivation, you MUST subscribe!

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