Gold Biz Podcast Rachel Traxler

Hello, sunshine!! ☀️This week were are joined by the lovely Abbi Cooley and Nicole Kirshner, founders of Savvy the Workshop. This week we are talking all things building trust with clients, establishing a flow, and posing clients. 
We discuss the importance of having a good session flow when photographing couples. Relying solely on prompts can make the session feel choppy and uncomfortable, and going with the flow of the couple is better for creating a connection....and this process starts long before the actual shoot. They believe this will help create a relaxed atmosphere and make the couple more comfortable, resulting in better photographs.
We discussed how important it is for photographers to focus on telling their couple's story rather than just giving them a pose prompt and expecting them to act it out. The goal should be to show what a day in the life of the couple is like, and that it is possible to capture genuine emotion without relying on posing prompts.
In this episode, you will learn:
Photoshoot Preparation Strategies.
Setting the Tone for a Photoshoot and Workflow Process.
Creative Photography Techniques for Capturing Genuine Emotions.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Connect with Nicole & Abbi HERE
🌻Timestamps🌻
00:03:00 A Conversation with Rachel Traxler and Abbi Cooley
00:05:00 Telling a Couple's Story Through Photography
00:06:00 Improving Session Flow for Couples Photography
00:08:00 Photoshoot Preparation Strategies
00:10:00 Utilizing Music to Enhance Couples Photography Sessions
00:11:00 Setting the Tone for a Photoshoot and Workflow Process
00:14:00 Building Trust with Clients
00:16:00 Creative Approaches to Posing for Photoshoots
00:17:00 Finding Inspiration for Engagement Sessions
00:19:00 Exploring Creative Photography Techniques for Capturing Genuine Emotions
00:22:00 Finding Balance in Posing for Photographers
00:26:00 Showing Respect to Clients and Offering Motivation
00:27:00 Creating Intimate Connections with Couples During Photo Sessions
00:29:00 Exploring Deeper Approaches to Sessions
 

Hello, sunshine!! ☀️This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey. 
It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point.
When it comes to pricing: there's no one-size-fits-all approach here. Experiment with displaying prices on your website or not, and remember to stay flexible. If custom proposals are your thing, there might be better ways to go than fixed prices.
When potential clients reach out, be mindful of how much belief-shifting you need to do during that phone call. Keep an open mind and be prepared to answer any questions they might have.
This podcast is here to help you find your sweet spot – the perfect blend of pricing, marketing strategies, and client engagement that works best for you and your business. So, give it a go, and watch your booking rates soar! 🚀
In this episode, you will learn:
Pros and cons of having a strict pricing structure. 
Strategies to build brand trust. 
5 tips to overcome booking bottlenecks in your buyer’s journey. 

 
☀️Get my lead magnet freebie HERE to help grow your email list!
☀️You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864.
☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
https://racheltraxler.com/lead-magnet-freebie  



🌻Timestamps🌻
0:00:00 Uncovering Booking Bottlenecks in Your Buyer's Journey
0:03:09 Overcoming Booking Bottlenecks in the Buyer's Journey
0:04:37 Exploring the Pros and Cons of Having a Strict Pricing Structure 
0:07:44 Tips for Attracting Premium Clients and Increasing Your Booking Rate
0:08:47 Attracting Dream Buyers Through Emotional Copywriting
0:10:21 Strategies to Improve Your Booking Process and Build Brand Trust
0:15:41 Building Brand Trust Through Testimonials and Visuals
0:17:25 Tips to Overcome Booking Bottlenecks in Your Buyer's Journey
 

If you feel like inquiries have dipped this year, you are NOT alone! I'm seeing this across our industry and want to shed a little insight as to why it may be happening, along with some tips on how to book your highest packages ever - even with this trend!
Make sure you listen to Episode 73 "3 Reasons You're Not Getting Inquries" and Episode 78 "10 Things To Do If Inquiries Still Aren't Coming In"!!
Make sure you leave a review on Apple Podcasts to be entered into the podcast sweepstakes for this month! 
☀️Extras!☀️
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
☀️Time stamps☀️
 

Hello, sunshine!! I am SO EXCITED about today’s episode! We have wedding videographer (and Bachelor star!) Susie Evans on to talk about getting started as a videographer and marketing when you move across the country. You will want to hear her final piece of advice because, lets be honest, we all need the reminder!! Make sure you leave a review on Apple Podcasts to be entered into the podcast sweepstakes for this month! 
☀️Extras!☀️
Check out Susie’s Instagram, YouTube Channel, and Tik Tok! 
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
☀️Time stamps☀️
[00:00:00] Intro
[00:01:25] Marketing Yourself as a Wedding Videographer
 
[00:09:22] The Importance of Video in Marketing
[00:12:50] The Bachelor's Impact On Business
[00:18:33] Don't Wait for Permission to Start Creating!!
 

Hello, sunshine! If you are overwhelmed by Instagram, don't know where to start, or just don't feel like you have a consistent strategy to keep up and bring in to your wedding business, then today's episode is a really good one. I have Hannah with me from Sunny Social Collective talking all about how to approach Instagram in a really simple and sustainable way, and that's gonna really help with lead generation as well.  I just know you will learn sooo much from this episode, so DM me and let me know what tip has helped you the most!
☀️Extras!☀️
Follow Hannah on Instagram for all the tips you could ever need!
Want to be entered to win a prize in our monthly sweepstakes? Leave an Apple Podcast review for your chance to win! 
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
☀️Time stamps☀️
 

Hello, sunshines! Today we're talking about how to run an aligned business, and we have with us, Eden Strader. She will break down how to stay in check with you and who you are as a person and how that aligns with your business, and knowing that you're not alone in this process and how often you should be doing this.
We also talk over ways to ensure that you're keeping yourself in check and staying in your lane and how that will benefit you and your business overall. We've got a lot to talk about, and you're going to leave feeling really, really refreshed.
☀️Extras!☀️
Follow Eden on Instagram and check out her website! There are sooo many freebies - you will love every single one!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!