21 min
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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- Marketing
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
21 min