Behavioral Science For Brands: Leveraging behavioral science in brand marketing‪.‬ Consumer Behavior Lab

In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importantly, hear how Richard thinks we can all use this new book to make marketing in the world stronger.

Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.

From their iconic tube shape to the innovative stackable shape, Pringles chips
have been a snacking staple in homes across America for decades. But what
is the driving force behind its success? The answer lies within behavioral
science – find out how they've employed behavioral science tactics in their
catchy slogan that keep us reaching into those classic red canisters.

 Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success.  From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more. 

Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.

L'Oréal Paris' famed tagline, “Because You’re Worth It” has been used by the brand for over 50 years. This episode explores how L'Oréal has used behavioral science tactics such as perceptual fluency and literal & lateral applications to boost its perception of value and popularity over the years with its consumers.