Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want BRAVE COMMERCE
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- Marketing
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.
Hosted on Acast. See acast.com/privacy for more information.
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.
Hosted on Acast. See acast.com/privacy for more information.
21 min