71 episodes

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

BRAVE COMMERCE Rachel Tipograph & Sarah Hofstetter

    • Business
    • 5.0 • 61 Ratings

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

    Campbell’s Stephen Chriss on evolving your toolbox to elevate your structure, strategy & shopper experience

    Campbell’s Stephen Chriss on evolving your toolbox to elevate your structure, strategy & shopper experience

    Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity!

    • 20 min
    Nuun Hydration's Ingrid Cordy on attracting the mass consumer while staying true to your brand

    Nuun Hydration's Ingrid Cordy on attracting the mass consumer while staying true to your brand

    Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration,  analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level. 

    • 19 min
    Colgate’s Dana Medema on building trust among your consumers and your own internal teams

    Colgate’s Dana Medema on building trust among your consumers and your own internal teams

    After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustworthy leader, emphasizing the value in simple & concise communications. Dana also advises fellow leaders on how to build a cohesive, collaborative team in the virtual work life. 

    • 19 min
    Uber Eats' Eduardo Donnelly on the digital transformation of Latin America as a result of the pandemic

    Uber Eats' Eduardo Donnelly on the digital transformation of Latin America as a result of the pandemic

    Eduardo Donnelly, Regional General Manager for Uber Eats, shares his expertise on the eCommerce expansion within Latin America, and how brands can make their way into this booming region. Eduardo discusses how the pandemic formed a technological evolution that allowed brands to bring eCommerce into this region. As a result of this transformation, consumer expectations have also changed. He dives into the consumer priorities for last mile delivery, and how Uber is working to become a daily use case. 

    • 21 min
    IRI’s CEO and President Kirk Perry shares his predictions for holiday season 2021

    IRI’s CEO and President Kirk Perry shares his predictions for holiday season 2021

    Kirk Perry, CEO and President of IRI, shares his  insights  on the current trends of the online world. He specifically discusses inflation, covering the differences in price across the US, possible causes for these changes, and how they will impact the 2021 holiday season. He also dives into the intersection of brand and retailer loyalty & the future of online purchase behavior. 

    • 28 min
    King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search

    King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search

    King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search.  Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands. 

    • 17 min

Customer Reviews

5.0 out of 5
61 Ratings

61 Ratings

Mlynncon ,

Refreshing, Real, and Insightful

This is amazing audio content! It’s extremely useful for me to hear as a marketer. And, it unlocks the human side to the marketing field in a way I haven’t yet seen any other platform do. Thank you for the gift!

malfoxley ,

Great show!

Rachel and Sarah, hosts of the Brave Commerce podcast, highlight all aspects of what’s relevant in eCommerce and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

wayne g ,

Up on the eCommerce and Digital media game

Enjoy all of these, snackable and always learn something relevant in the realm of digital trends

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