110 episodes

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE Adweek Podcast Network

    • Business
    • 4.9 • 98 Ratings

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
Hosted on Acast. See acast.com/privacy for more information.

    Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities

    Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities

    With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO’s Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. 
    During this episode, Kate and Luke share the importance of being loyal to consumers, especially during times of economic uncertainty. As they explain, disappointing the customer is never acceptable.
    They also talk about the need for brands to view retail media budgeting from both a global and mature market perspective. Retail media should be considered from a deep understanding of the path to purchase. You need to know where to show up for key decision making moments.
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min
    Anton Vincent of Mars on brand experience, sustainability, and consumer relationships

    Anton Vincent of Mars on brand experience, sustainability, and consumer relationships

    On this episode of BRAVE COMMERCE, Anton Vincent, President of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Through brand experience, consumers can often develop an emotional attachment to their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand.  
    Vincent shares his views on why he believes brands must consider how they can affect people's lives. Specifically, he mentions the sustainability journey Mars is on and their progress regarding wastewater treatments and packaging.  Moreover, Vincent shares examples of how he and his company go beyond product marketing by focusing on consumer relationships. He juxtaposes the “consumer relationship” with the “customer relationship,” speaking on the importance of creating an experience for the consumer. He then shares a personal experience when he truly understood the consumer and had compassion for them. 
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Hosted on Acast. See acast.com/privacy for more information.

    • 23 min
    Todd Kaplan of Pepsi on responding to the “no”, Web3 Integration, and developing the full consumer experience

    Todd Kaplan of Pepsi on responding to the “no”, Web3 Integration, and developing the full consumer experience

    When it comes to business, how do you respond to “no” from customers or collaborators? On this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. 
    Kaplan starts the episode by recounting his long career at Pepsi, and how it's kept his attention over the years. He speaks on voicing his opinion fearlessly and helping the company innovate, an example being the recent “Better with Pepsi” campaign. Kaplan also explains Pepsi’s integration with Web3 and their NFT presence. He speaks on the importance of consumer relevance.
    Like all of our guests, he also shares some of the bravest things he’s done personally and professionally.
    Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.
    REGISTER HERE

    Hosted on Acast. See acast.com/privacy for more information.

    • 21 min
    Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer

    Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer

    With the end of the year approaching, now is a perfect time to reflect on how brands connect with consumers. On this episode of the Brave Commerce podcast, Olga Osminkina-Jones, SVP of Global Category Growth Officer at Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation.
    In this enlightening and emotional session, Olga speaks on the challenges and triumphs of reaching audiences of personal industries like Intimate Wellness. She mentions how stigma and shame keep consumers from the Intimate Wellness category. Through her marvelous journey of self acceptance, Olga is now working hard to de-stigmatize the Intimate Wellness Category.
    Olga believes the most important skill for modern-day CPG brands is understanding their consumers. She discusses how brands should not only serve consumers, but also try to change their lives. She hopes that as eCommerce evolves, more and more people will embrace the Intimate Wellness category.
    Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.
    REGISTER HERE

    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min
    Hasbro President and COO Eric Nyman on bringing joy via product diversity, consumer appeal, and employee development

    Hasbro President and COO Eric Nyman on bringing joy via product diversity, consumer appeal, and employee development

    Hasbro President and COO Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity to how they respond to consumer insights to fostering employee growth and development. Nyman paints a picture with the consumer at the center of everything they do followed by the brands and then the innumerable possible activations for each of those brands. This model helps to empower employees to set their own course for growth in the direction that aligns with their passions.
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Hosted on Acast. See acast.com/privacy for more information.

    • 22 min
    Flashback: Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space

    Flashback: Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space

    Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation while respecting and appreciating the culture of your company.
    She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be. 
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Hosted on Acast. See acast.com/privacy for more information.

    • 21 min

Customer Reviews

4.9 out of 5
98 Ratings

98 Ratings

Little_things93 ,

Great take on the ever changing world of e-commerce

Very educational show with different guest and thought leaders in the industry. Cool to hear different perspectives in the industry

Billy Davison ,

eCommerce Knowledge Gold

This podcast has to be the number one resource for true thought leadership in the e-commerce space. The level of knowledge and expertise shared in every episode is leaps and bounds better than you can get anywhere else. I feel as if I took a master class after every new episode.

Trunathan ,

Awesome pod.

Such a great listen. Great topics

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Jocko DEFCOR Network
Morning Brew
Andy Frisella #100to0

You Might Also Like

eMarketer
New York Magazine
Guy Raz | Wondery
Vox Media Podcast Network
Vox Media
Crooked Media