BRAVE COMMERCE

Adweek Podcast Network
  • 4.9 (110)
  • MARKETING
  • UPDATED WEEKLY

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

  1. Teva Pharmaceuticals’ Dipesh Patel on Building Digital Capabilities in a Trust-First Category

    1D AGO

    Teva Pharmaceuticals’ Dipesh Patel on Building Digital Capabilities in a Trust-First Category

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Dipesh Patel, Senior Director, Digital Transformation & Ecommerce, Global OTC at Teva Pharmaceuticals, to discuss what it takes to drive transformation in a category where trust, accuracy, and regulation shape the pace of change. Dipesh shares how his background in mathematics and early experience in retail influence his approach to problem-solving, ambiguity, and digital transformation. They also explore Dipesh’s move from Unilever to Teva, including the difference between operating in a mature consumer goods environment versus building capabilities in OTC. The conversation also dives into AI’s role in content creation, why speed alone isn’t enough in healthcare, and how brands can use stronger systems and guardrails to scale content while maintaining control. Key takeaways AI can scale content production, but strong guardrails and human oversight remain essential.In healthcare and OTC, brands must balance digital speed with trust and regulatory rigor.Building digital capabilities from scratch requires a different mindset than optimizing mature systems. Hosted on Acast. See acast.com/privacy for more information.

    24 min
  2. Total Wine & More’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Alcohol Market

    MAR 3

    Total Wine & More’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Alcohol Market

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Brian Gelb, Senior Vice President of Wine and Concierge at Total Wine & More, to unpack how a retailer is gaining share while the broader alcohol market faces headwinds. Brian shares how his military background shaped an “intent-based leadership” approach that pushes decision-making down, builds ownership, and requires teams to arrive with a recommendation, not just an issue. They also discuss what often breaks down between suppliers and retail partners, why bringing real customer insights to the table changes the quality of joint business planning conversations, and how Total Wine stays focused on service, selection, and sharp pricing, while expanding into non-alcoholic, THC-infused, and emerging functional beverage segments. Key takeaways Intent-based leadership drives accountability by empowering teams to own decisions and defend their reasoning.Retailer–supplier alignment improves when both sides start with customer insights and shared strategy.Share growth in a challenging market comes from disciplined focus on experience, assortment, and price. Hosted on Acast. See acast.com/privacy for more information.

    26 min
  3. DoorDash's Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand

    FEB 24

    DoorDash's Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Toby Espinosa, VP of Ads at DoorDash. Toby shares how DoorDash built one of the fastest-growing retail media networks, and why the next phase of growth depends on making performance comparable across platforms, partners, and budgets. They unpack the tension between local trade dollars and national media budgets, how CPG organizations split ownership between sales and marketing, and what it takes to unlock both. Toby also explores how AI can accelerate integrations, lower the cost of connecting data, and raise the bar for targeting and outcomes across commerce media. Key takeaways National media budgets scale when incrementality is clear and performance is standardized.The biggest growth unlock comes from aligning trade and media dollars around shared outcomes.Consistent, comparable reporting builds trust and drives long-term investment. Hosted on Acast. See acast.com/privacy for more information.

    22 min
  4. Marzetti’s Michael Reda on Omnichannel Growth and Building Brands Beyond the “Host Food”

    FEB 17

    Marzetti’s Michael Reda on Omnichannel Growth and Building Brands Beyond the “Host Food”

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, Vice President of Omnichannel Marketing at The Marzetti Company, about driving growth in categories like refrigerated dressings and frozen bread. He shares how Marzetti approaches discovery in a digitally influenced world and how the brand reinforces storytelling with retail media and partnerships like Instacart to support basket building. They also discuss Marzetti’s post-2020 eCommerce acceleration, including the foundational work behind scaling digital commerce, from improving content and search to strengthening ratings, reviews, and agency partnerships. Michael reflects on innovation, founder stories, and the career move he considers his bravest: stepping off the traditional brand path to build a digital role early on. Key Takeaways Not being a “host food” requires a different approach to discovery and relevanceDigitally influenced sales require proactive storytelling before the storeRetail media and brand partnerships can drive basket-building impactE-commerce growth begins with strong content, search, and ratings fundamentals Hosted on Acast. See acast.com/privacy for more information.

    22 min
  5. Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase

    FEB 10

    Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Kate Hamill, VP of North America Enterprise Sales at Pinterest, to unpack how the platform is evolving from an inspiration engine into a more measurable driver of commerce outcomes. Kate shares how Pinterest is compressing the funnel between discovery and conversion, and how brands can think differently about visual-first experiences across the shopping journey. The conversation also dives into why social search is capturing more search budgets, how Pinterest’s AI powers proactive discovery, and why modern measurement approaches—including MMM, MTA, and incrementality—matter more than last-click attribution as consumers shop across weeks and devices. From CPG to emerging non-endemic categories, Kate explains how brands can reach consumers earlier in the journey and better understand their impact on growth. Key Takeaways Social search plays a critical role in demand creation, not just demand captureVisual search helps brands engage consumers before preferences are fully formedIncrementality and triangulated measurement are essential to understanding impactAI-powered discovery experiences support both inspiration and performance Hosted on Acast. See acast.com/privacy for more information.

    25 min
  6. Special Episode: Inside an Acquisition—The MikMak x SPINS Story + Lessons from BRAVE COMMERCE Leaders

    FEB 3

    Special Episode: Inside an Acquisition—The MikMak x SPINS Story + Lessons from BRAVE COMMERCE Leaders

    In this special episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter unpack M&A from the inside, drawing upon their experience navigating acquisitions firsthand. Rachel announces MikMak’s acquisition by SPINS, sharing how it came together, why it was the right partner at the right moment, and her priorities for the first 90 - 180 days, from change management and customer communication to accelerating product innovation. She also reflects on the human side of the acquisition and what it means to support teams through uncertainty and transition. They also share standout clips from the BRAVE COMMERCE community—featuring Stuart Heflin (Quest Nutrition), Dan O’Leary (Hostess), and Esi Seng (Tate’s Bake Shop)—highlighting what makes acquisitions successful from a brand operator’s perspective—protecting what works, honoring culture, and maintaining a challenger mindset during change. Key Takeaways Why integration and change management, not the deal itself, define acquisition successHow to evaluate the right partner for customers, employees, and investorsWhat founders and leaders can do now if M&A is a long-term goalHow to preserve culture and momentum while continuing to deliver for customers Hosted on Acast. See acast.com/privacy for more information.

    23 min
  7. Bausch + Lomb’s John Ferris on Making Science Approachable, Reducing Friction, and Winning in the AI Commerce Era

    JAN 13

    Bausch + Lomb’s John Ferris on Making Science Approachable, Reducing Friction, and Winning in the AI Commerce Era

    In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with John Ferris, President, Consumer at Bausch + Lomb, to discuss how modern consumer behavior is rewriting the rules for legacy brands. John shares how his team is tackling a core challenge in eye health: consumers value vision deeply, but often don’t take action until something is wrong, creating a massive opportunity for education-led growth. John also breaks down what it means to market in a world where discovery is increasingly shaped by social platforms and AI tools. He explains how Bausch + Lomb is partnering with eye care professionals who show up as credible “influencers,” and why improving the quality and structure of brand content matters more than ever as chatbots become a go-to source. The episode closes with a look at how the pharmacy channel is evolving, and how “hidden” in-store friction can quietly shift demand online in an instant. Key Takeaways Education is a growth lever when consumers delay action until a problem appearsCredibility still wins—but only if you make it easy to understand and easy to trustOptimize content for the new discovery layer (AI + social), not just traditional searchReduce friction everywhere, because shoppers will reroute the moment it gets inconvenient Hosted on Acast. See acast.com/privacy for more information.

    23 min
  8. Beko Europe’s Marco Brucato on Scaling eCommerce Without Losing Local Relevance

    JAN 6

    Beko Europe’s Marco Brucato on Scaling eCommerce Without Losing Local Relevance

    In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Marco Brucato, Head of eCommerce Europe - DTC Transformation at Beko Europe. Marco shares how he’s scaled digital commerce across diverse European markets by applying a “freedom within a frame” mindset, centralizing strategy, governance, and KPIs while empowering local teams to adapt for cultural nuance and shopper expectations. He breaks down what it takes to make transformation stick inside large organizations, from securing leadership buy-in to making the cost of inaction tangible. Marco also explains why selling the problem matters more than selling the solution, how a test-small-scale-fast approach helps prove value, and why omnichannel should be a core operating principle — not a buzzword. Key takeaways Scale with structure: Centralize principles and governance while enabling local executionCreate urgency: Make the cost of inaction clear to unlock leadership buy-inProve value fast: Test ideas in small ways, then scale what works Hosted on Acast. See acast.com/privacy for more information.

    23 min
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MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

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