Course Marketing Done Right‪!‬ Stephanie Steggehuis

In today's episode of 'Course Marketing Done Right,' we're diving deep into a hot topic in the course creator community: Should you raise prices for your existing members?

 As course creators, we know that our existing members are the backbone of our communities.

But what happens when you're contemplating a price hike for them? Is it a fair move, or does it risk breaking their trust?

We'll explore:


The implications of increasing prices for loyal members Real-world examples of the backlash and success stories
Effective strategies for adding value before raising prices
Essential communication tactics to maintain trust and satisfaction

🗣️✅ 💡 Plus, I'll share alternative approaches for adjusting your pricing strategy without alienating your most dedicated supporters.

Whether you're considering a price adjustment or just curious about best practices, this episode is packed with insights and tips to guide you.

Free Course Marketing Guide: Justknowhow.net/coursemarketingguide

🎧🚀 Connect with me:

Website: www.justknowhow.netInstagram: @onlinecourseboutiqueTikTok: @onlinecourseboutique

Welcome to the Course Marketing Done Right Podcast, hosted by Stephanie, a seasoned course marketing expert based in Spain. In this episode, we tackle a crucial question that often perplexes course creators: Are platforms like Kajabi and Clickfunnels sufficient for your course marketing success? The quick answer is a resounding no, and today, we'll delve into the why and how of effectively complementing these platforms.

Think of Kajabi and Clickfunnels as your digital storefronts. While they excel at hosting courses, managing content, and processing payments, they don't magically attract students. Imagine having a beautiful store tucked away in a hidden alley – how will people find it? The same principle applies to your online course platform.

Contrary to common misconceptions, these platforms don't actively drive traffic to your courses; that's your job. While some platforms like Udemy may assist with promotion, Kajabi and Clickfunnels rely on your marketing efforts. Regardless of your platform choice, your success depends on your communication skills – the copy, images, and content you use to capture your audience's attention.

To drive traffic to your platform, consider these effective strategies:



Leverage Social Media: Platforms like Facebook, Instagram, LinkedIn, and TikTok provide valuable opportunities to engage with your audience. Share not only your authority but also valuable content, answer questions, and build strong relationships with your followers. Periodically direct them to your funnel or specific course pages.



Embrace SEO (Search Engine Optimization): SEO might not provide instant results, but it's a long-term investment worth making. By optimizing your content for search engines, you can attract organic traffic over time. Ensure your website and course pages are well-structured and include relevant keywords. It may take a few months, but the results are worth it.



Remember, success in course marketing hinges on your efforts beyond the platform itself. Keep honing your marketing skills, engage with your audience, and make SEO a part of your long-term strategy for sustainable growth. Tune in to this episode for more insights on mastering course marketing!

Free Course Marketing Guide: Justknowhow.net/coursemarketingguide

🎧🚀 Connect with me:

Website: www.justknowhow.netInstagram: @onlinecourseboutiqueTikTok: @onlinecourseboutique

Building on our last discussion about choosing the perfect course platform, this episode shifts focus to the essence of a great course - its content and structure.

Key Topics:



The Rise of Online Courses: Stephanie explores the evolution of online learning since 2020 and its impact on accessibility and flexibility in education. She delves into how online courses have broken geographical barriers, making it possible to learn anything, anywhere - whether you're cozy at home or in a café in Amsterdam.



Setting Course Objectives with SMART Goals: The episode emphasizes the importance of defining clear objectives for your course. Stephanie breaks down the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) and discusses how these goals should align with learners' needs and expectations.



Curriculum Development and Structured Layout: Stephanie guides listeners through developing a curriculum that is both engaging and educational. She highlights the need for a structured layout, ensuring each module builds on the last, creating a narrative that's easy to follow and compelling.



Importance of Outcome-Based Learning: The discussion also covers designing your course with the end goal in mind, ensuring each lesson contributes to a clear and tangible outcome for learners.



Takeaway:

This episode of "Course Marketing Done Right" is a must-listen for anyone looking to create an impactful and successful online course. Stephanie's insights and tips provide a roadmap for course creators to navigate the complexities of online education, ensuring their courses are not only informative but also highly engaging and relevant to learners' needs.

Free Course Marketing Guide: Justknowhow.net/coursemarketingguide

🎧🚀 Connect with me:

Website: www.justknowhow.netInstagram: @onlinecourseboutiqueTikTok: @onlinecourseboutique

Welcome to another episode of the "Course Marketing Done Right" podcast, where your host, Stephanie Steggehuis, dives deep into the world of online course creation and marketing. In this episode, Stephanie, the founder of Just Know How and a recognized Kajabi expert, brings her wealth of experience to the forefront as she discusses a crucial aspect of online education - selecting the perfect course platform. Join Stephanie as she explores the key elements to consider when choosing a platform for your online courses. From the importance of user experience to the need for effective branding and customization options, Stephanie provides invaluable insights into making an informed decision.

She’ll share her expert opinions on platforms that excel in user-friendly interfaces, like Thinkific, and those that offer robust marketing tools, like Kajabi. But that's not all.

Stephanie will also delve into the significance of analytics and reporting in understanding your audience, drawing examples from platforms like LearnDash. She addresses the often-overlooked aspect of pricing structures.

Whether you're a seasoned educator or just starting out in the digital course landscape, this episode is packed with practical advice and tips to help you find a course platform that aligns perfectly with your educational and business goals. Tune in to "Course Marketing Done Right" and take another step towards creating and marketing your courses effectively!

Free Course Marketing Guide: Justknowhow.net/coursemarketingguide

🎧🚀 Connect with me:

Website: www.justknowhow.netInstagram: @onlinecourseboutiqueTikTok: @onlinecourseboutique

Join us as we delve into the all-too-common pitfall of the Wrong Course Marketing Mindset. Are you possibly ensnared in it? In the realm of Course Marketing, a staggering number of individuals anticipate rapid results, not only in marketing but across various endeavors. However, the reality is quite different.

Successful Course Marketing, as well as marketing in general, is a journey that unfolds over time. Tune in to explore how patience and strategy are key to mastering the art of effective Course Marketing.

Free Course Marketing Guide: Justknowhow.net/coursemarketingguide

🎧🚀 Connect with me:

Website: www.justknowhow.netInstagram: @onlinecourseboutiqueTikTok: @onlinecourseboutique

In the upcoming episode of "Course Marketing Done Right," I, Stephanie Steggehuis, will delve into the transformative world of community building in online course marketing. In this episode, I'll explore why fostering a vibrant community is essential for the success of online courses. I'll discuss strategies to encourage open communication and maintain regular engagement within your community.

I'll share insights on organizing live events to deepen connections and offer tips on providing exclusive content and perks to add more value to your community. Additionally, I'll talk about the importance of creating subgroups for more personalized interactions and the benefits of peer-to-peer learning.

Recognizing active members and effectively moderating your community to maintain a positive environment will also be key topics. Finally, I'll offer guidance on selecting the right technology to enhance the community experience.

This episode is designed to provide practical advice and actionable steps for course creators at any level, aiming to build and nurture a community that enhances their course’s impact and reach. Join me in exploring how to unlock the full potential of community in online course marketing.

Free Course Marketing Guide: Justknowhow.net/coursemarketingguide

🎧🚀 Connect with me:

Website: www.justknowhow.netInstagram: @onlinecourseboutiqueTikTok: @onlinecourseboutique