49 min

COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era Ms. InterPReted

    • Marketing

Need a jolt of PR wisdom as you're navigating the COVID-19 crisis (or ANY crisis) for your organization? Then this episode of #MsInterPReted offers it in spades...

As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, practitioners are seeking to help their clients and employers craft truthful, productive and forward-looking messages.

Yet examples of both good and poor PR practice abound, in the current environment. How is COVID-19’s global societal impact bringing out the best – and the worst – in brands’ public relations and marketing communications?

Two veteran practitioners who – like Kelly and Mary Beth – are no shrinking violets about speaking the unvarnished truth as they see it, Julia Angelen Joy and Molly McPherson join #MsInterPReted with the latest they’re witnessing from the PR front lines of the crisis.

Need a jolt of PR wisdom as you're navigating the COVID-19 crisis (or ANY crisis) for your organization? Then this episode of #MsInterPReted offers it in spades...

As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, practitioners are seeking to help their clients and employers craft truthful, productive and forward-looking messages.

Yet examples of both good and poor PR practice abound, in the current environment. How is COVID-19’s global societal impact bringing out the best – and the worst – in brands’ public relations and marketing communications?

Two veteran practitioners who – like Kelly and Mary Beth – are no shrinking violets about speaking the unvarnished truth as they see it, Julia Angelen Joy and Molly McPherson join #MsInterPReted with the latest they’re witnessing from the PR front lines of the crisis.

49 min

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