Need a jolt of PR wisdom as you're navigating the COVID-19 crisis (or ANY crisis) for your organization? Then this episode of #MsInterPReted offers it in spades...
As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, practitioners are seeking to help their clients and employers craft truthful, productive and forward-looking messages.
Yet examples of both good and poor PR practice abound, in the current environment. How is COVID-19’s global societal impact bringing out the best – and the worst – in brands’ public relations and marketing communications?
Two veteran practitioners who – like Kelly and Mary Beth – are no shrinking violets about speaking the unvarnished truth as they see it, Julia Angelen Joy and Molly McPherson join #MsInterPReted with the latest they’re witnessing from the PR front lines of the crisis.