52 episodes

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

Ms. InterPReted Fletcher Marketing + PR

    • Business
    • 4.5 • 17 Ratings

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

    #MsInterPReted Presents: Uplifted for the Holidays

    #MsInterPReted Presents: Uplifted for the Holidays

    On this special compilation episode of #MsInterPReted, Kelly Fletcher and Mary Beth West look back at past interviews on the podcast with guests who shared personal stories of resilience, inspiration, hope and care, as listeners enter the Holiday Season 2022.

    Join Kelly and Mary Beth as they spotlight podcast moments perfect for delivering a spirit of holiday hope, from their interviews over the past two years with Marshall Ramsey (Pulitzer-nominated editorial cartoonist and Editor-at-Large for Mississippi Today / @MSTODAYnews), Marcus Hall (CEO, Marc Nelson Denim), Tearsa Smith (Emmy-nominated Anchor / Journalist, WATE-TV Knoxville), Tennessee Air National Guard Lt. Col. Ashley Nickloes, Melissa Carter (Co-Host, #TheFriendzy Podcast), and Mike McClamroch (CEO, East Tennessee Foundation -- management team for The Pat Summitt Foundation).

    • 45 min
    Behind #TheBigQuit: Pandemic-Driven Changes in Workforce Law and Comms

    Behind #TheBigQuit: Pandemic-Driven Changes in Workforce Law and Comms

    Nearly 20 months after first hosting Attorney Chad Hatmaker of law firm Woolf McClane on the subject of pandemic-related employment law and legal implications for employers, Kelly Fletcher and Mary Beth West welcome back Chad to the #MsInterPReted PR Podcast, to explore what's changed since the COVID-19 tsunami permanently altered the global workplace landscape.

    Hear Chad's insights on dynamics he's observed, amid the stresses and strains on business owners and employees alike . . . and what the future may hold in 2022, as companies continue to absorb realities of #TheBigQuit / #TheGreatResignation and the #WFH / #WorkFromHome new-normal.

    Kelly and Mary Beth also chime in with communications considerations that employers must consider alongside legal requirements, to position organizations competitively for continued recovery and solid growth.

    • 50 min
    Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story

    Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story

    "Ms. InterPReted" welcomes a corporate communications veteran and PR trailblazer, Travis Parman -- chief communications officer of AppHarvest, an applied technology company building some of the world’s largest indoor farms in Appalachia.

    With some two prior decades of experience in the automotive industry -- most recently as vice president for Nissan Americas and president of the Nissan Foundation -- Travis recently took on the CCO post with AppHarvest, as part of a personal calling to engage his own renewed sense of purpose, tying in sustainable nutrition for diverse communities, alongside his Southern roots as an Appalachian native (Greeneville, Tennessee).

    Travis discusses with career-long friend Mary Beth West his perspectives about his favorite Abraham Lincoln quote, the ethics of crafting reliable brands alongside an authentic sustainability story, and how to achieve interpersonal trust within publicly traded corporate boardrooms and c-suites. A pioneer for LGBT diversity / inclusion, Travis also relays the story of his career pathway in that regard -- and his advice for others.

    • 43 min
    Susan Hart: PRSA, #PRethics and the Urgency of Accountability

    Susan Hart: PRSA, #PRethics and the Urgency of Accountability

    "Ms. InterPReted" Co-Host Mary Beth West welcomes one of her long-time colleagues -- Susan Hart -- to discuss what's been a culmination of ethics issues witnessed and faced within the U.S.-based public relations trade association, the Public Relations Society of America (PRSA).

    Susan Hart offers her viewpoints on PRSA's distant-prior years of organizational strengths, followed by a most precipitous descent in recent years of financial non-disclosures + discrepancies, lack of accountability, whistleblower retaliation, national leadership ethics issues, poor judgment . . . all begging the question of how anyone considering membership or certainly leadership in the national organization should approach due-diligence.

    • 18 min
    Gini Dietrich: Agencies, Equality & Bringing Our Best to the PR Industry

    Gini Dietrich: Agencies, Equality & Bringing Our Best to the PR Industry

    Gini Dietrich of the @SpinSucks Community joins Kelly Fletcher and Mary Beth West on the #MsInterPReted Podcast, sharing experiences from her own career of PR agency entrepreneurship and thought-leadership ... including the pervasive issues of gender-based discrimination and misogyny in the industry that create unlevel playing fields confronted daily by women in PR, who compose some 70-80% of the PR industry (except in the male-dominated C-suite), depending on market.

    But not all the news is challenging, as Gini points to the new generation of PR practitioners rising in the profession, as one of the brightest areas of the industry.

    • 46 min
    10+ Years of #SocialMediaDay: The Good, The Bad & The Law

    10+ Years of #SocialMediaDay: The Good, The Bad & The Law

    June 30 is #SocialMediaDay, and with it, the #MsInterPReted Podcast welcomes attorney Chris McCarty of Knoxville law firm Lewis Thomason, to share legal and compliance aspects that continue to evolve tied to social media use by businesses and organizations.

    Issues tied to free speech (vs. censorship), employee rights, liability, disinformation, and social media regulation dominate many of the struggles that PR firms, client organizations and individuals grapple with today, amid the more positive benefits of connectivity, idea-sharing and relationship-building that social media also afford.

    Join Chris, Kelly and Mary Beth, as they discuss social media's most pressing issues, this Social Media Day 2021.

    • 42 min

Customer Reviews

4.5 out of 5
17 Ratings

17 Ratings

Arlie K ,

A fantastic listen!

Ms. InterPReted is an outstanding resource, offering invaluable PR insights with a healthy dose of girl power! 💪 Kelly and Mary Beth are knowledgeable, engaging, and astute, and the guests they bring on are second to none. Be sure to hit subscribe... you don't want to miss a minute!

mollybmcp ,

When PR meets business

A must-listen for anyone who is interested in the business of PR from the point of view of two seasoned veterans. Mary Beth and Kelly bring their vast experience into each episode and offer valuable insight from the female PR perspective. Bonus - they have perfect voices for a podcast.

RDIII ,

Rock Star

Kelly Fletcher is a rock star. I love her insights on the modern mode of PR and marketing to women.

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