Ms. InterPReted Fletcher Marketing + PR

Google Analytics is transitioning to GA4 this year. Experts Greg Jarboe and Katie Paine talk with Fletcher Marketing PR's Director of Media Relations, Allison Lester, about the transition and the important things that everyone needs to know.

Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native of Knoxville, Tennessee and she's a graduate, valedictorian, and Ms. Austin East from the Austin East High School class of 1988. She continued her education, graduating from both Florida A&M and the University of Tennessee with degrees in Actuarial Science and Education. She spent more than 20 years working for equity, access and education as an educator and leader with Project Grad Knoxville.
She retired from Project Grad in 2021 and started a new career with Knoxville Utilities. 
She completed her certificate in social enterprise effectiveness from the University of Tennessee's Haslam School of Business. She's a graduate of Leadership Knoxville class of 2020. She was one of 30 across the state of Tennessee chosen for the 2021 Complete Tennessee Leadership Institute which she completed, along with the Mosaic Change Fellowship 2021 cohort as one of 21 across the state of Tennessee.
She's the recipient of numerous awards and recognitions including the 2020 MLK Community Service Award. In addition to her professional responsibilities, she's a sought-after panelist, presenter and consultant. She's passionate about her calling to educate and elevate others.
She founded Educational Enhancement Services Incorporated in 1998. She's also a founding member and current president of the Five Points Up Community Action Group. Founding member of East Knox Lions Club, founder of the unifying concept of the Village of Knoxville, and the host of a weekly radio show: Talking with T.
She serves on several community boards as well as serving as the chair of the city of Knoxville's African-American Equity Task Force. She is a member of the Alpha Kappa Alpha sorority and continues to reside in the East Knoxville community. 
On this week’s episode of MsInterPReted, Tanisha, and Kelly talk about what DEI looks like in various spaces and how to apply DEI to a multitude of aspects in the work place:

DEI as it relates to hiring and human resources
What diversity looks like in different spaces
How to integrate DEI practices into every part of business
DEI data conversions
DEI in virtual workplaces
Good DEI practices


Follow Tanisha on:
Website:  https://www.talkingwitht.com
On Facebook: https://www.facebook.com/talkingwitht/
On Twitter:  @talkingwitht
 
 
Follow Fletcher Marketing PR on:
Website:  https://www.fletchermarketingpr.com/
On Facebook: https://www.facebook.com/Fletchermarketingpr
On Twitter:  @fletcherpr
On Instagram:  https://www.instagram.com/fletcher.pr/
Follow Kelly on Twitter: @KDFletcher
Follow Mary Beth on Twitter: @marybethwest 

Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.
Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing PR Vice President, about the AI writing software ChatGPT. 

On this episode of MsInterPReted, Sarah and Matthew discuss what AI looks like in the world of PR and marketing, what the limitations of AI are and what the implications are for humans including:

The extent to which AI can be utilized for writing. ChatGPT can be utilized for research, organizing outlines, and cutting down on writing time. Where is the line that separates an article written by a person and an article written by ChatGPT?
The ethics behind utilizing AI as a writing assistant. Are PR and marketing professionals ethically obligated to notify clients or the public that AI is being utilized in the writing process? 
What does the ethical use of AI look like in an academic setting? Are there ways to know when students are using AI to write their entire paper or is AI so close to human writing that it is undetectable?
Can AI be used for strategy? 
ChatGPT is proving to be a creative tool but still lacks a specific element of creativity. That element is human creativity. ChatGPT works based on prompts that are typed in. The program then spits out suggestions and ideas. Without the initial idea from human creativity, ChatGPT would not be able to create an article or blog post for that idea. 
Will AI remove humans from jobs in the communication field? Will there be a time where PR and marketing professionals are no longer needed due to AI taking over the field? 
Follow Matthew on:
On Twitter:  @matthewcpittman
Follow Fletcher Marketing PR:
On Facebook: https://www.facebook.com/Fletchermarketingpr
On Twitter:  @fletcherpr
On Instagram:  https://www.instagram.com/fletcher.pr/
Follow Kelly on Twitter: @KDFletcher
Follow Mary Beth on Twitter: @marybethwest 

Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.
Previously, he managed congressional campaigns and consulted on several presidential campaigns. His work as a senior PR communication staffer on Capitol Hill and for political campaigns has given him unique insight into the relationship between government and public relations. 
He has deployed a broad array of communication tactics throughout his career to communicate the complicated and multifaceted work that takes place in our federal government. He has also worked with major broadcast outlets and media outlets, like 60 Minutes and Meet the Press, and he has managed highly-targeted PR campaigns..
Eric is a graduate of the University of California Davis with the highest honors. In his free time, he works to bring a greater level of awareness and insight into politics and how our government functions.
On this episode of MsInterPReted, CEO Kelly Fletcher and Director of Media Relations Allison Lester talk with Eric about an array of topics pertaining to the world of political communication, including: 

The relationship between politics and media 
Crafting political messages 
How to navigate the mistrust of the media as a PR professional in the world of politics 
The value of reputable and trustworthy sources 
The relationship between communication professionals of opposing parties 
The possible future of AI use in the political communication arena 
Crisis management 
The myths about the political communications field 

Follow Eric  on:
On LinkedIn: Eric Olsen
On Instagram: @eric_olsen4
On TikTok: @ericolsen44
 
Follow Fletcher Marketing PR:
On Facebook: https://www.facebook.com/Fletchermarketingpr
On Twitter:  @fletcherpr
On Instagram:  https://www.instagram.com/fletcher.pr/
Follow Kelly on Twitter: @KDFletcher

 

Today, all of us feel the impact of stress and burnout in one way or another. It could be we feel a little extra jittery at the start of the week, or maybe it even prevents us from doing what we need to in our professional and personal lives. Regardless, we need to always try and actively combat and healthfully balance our stressors. 
In Booth Andrew's career, she experienced her own burnout for years but it reached its peak when she went from a successful CEO of a $5 million non-profit, mom of 3, community leader and triathlete to unemployed, broke, divorced, severely ill and separated from her community. 
Over time, Booth found the keys to balancing her stressors so that her burnout and its impact would never impact her the same way again. Booth also found sharing her story and her journey back was helpful to others in understanding they are not alone. She now runs the Knoxville, Tennessee based company, the Booth Andrews company.
On this episode of MsInterPReted, Fletcher CEO Kelly Fletcher talks with Booth about a variety of topics pertaining to balancing stress levels and burnout, including: 

Knowing your limits and respecting those boundaries 
Giving yourself permission to heal 
The physiological impacts of stress
Dealing with trauma 
De-stigmatizing mental health 
Follow Booth on: On LinkedIn: https://www.linkedin.com/in/booth-andrews-69ba1a13/On Instagram: https://www.instagram.com/theboothandrews/?hl=enOn Twitter: https://twitter.com/theboothandrews
Follow Fletcher Marketing PR:
On LinkedIn: https://www.linkedin.com/company/fletcherpr/On Facebook: https://www.facebook.com/Fletchermarketingpr
On Twitter:  @fletcherpr
On Instagram:  https://www.instagram.com/fletcher.pr/
Follow Kelly on Twitter: @KDFletcher

Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.
In our digital world of communications, it is imperative that we think more strategically and holistically about how we communicate internally and externally with our business partners. Casey shares that, “no matter how good you are at your actual job, even if your actual job has nothing to do with writing, the way that you communicate with people about the work you've done impacts how they perceive your actual work.”
Writing effectively, including emailing, is such an essential skill. Casey highlights the need for more formalized training on how to do that well and what the expectations are within a company. Bold Type’s focus is very specific and they provide formalized training on workplace writing skills.
In this episode of MsInterPReted, CEO Kelly Fletcher talks with Casey about a variety of topics pertaining to effective professional writing including:  
·       Email etiquette
·       Using plain language effectively
·       Overexplaining
·       The importance of a professional pause
Follow Casey Mank:
Casey's LinkedIn: https://www.linkedin.com/in/casey-mank/
Bold Type Website: https://www.boldtype.us
Bold Type LinkedIn: https://www.linkedin.com/company/boldtype/
Bold Type Instagram: https://www.instagram.com/bold__type/
Plain Language Info: https://www.plainlanguage.gov

Follow Fletcher Marketing PR:
On LinkedIn: https://www.linkedin.com/company/fletcherpr/ On Facebook: https://www.facebook.com/Fletchermarketingpr
On Twitter:  @fletcherpr
On Instagram:  https://www.instagram.com/fletcher.pr/
Follow Kelly on Twitter: @KDFletcher