63 episodes

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

Ms. InterPReted Fletcher Marketing + PR

    • Business
    • 4.6 • 18 Ratings

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

    Behind the Data: Turning Market Research into Actionable Strategy

    Behind the Data: Turning Market Research into Actionable Strategy

    Catherine Porth -- a market researcher and data strategist -- shares her insights about putting information to strategic use for the best branding and marketing-communications outcomes.

    And -- this International Women's Day (#IWD2021) -- Kelly Fletcher discusses with Catherine the non-profit organization she has started -- LetHerSpeakUS.com.

    • 57 min
    Dolly Parton's Imagination Library

    Dolly Parton's Imagination Library

    Dolly Parton is easily one of the most recognizable celebrity names worldwide -- and in Tennessee (Dolly's home state) where Fletcher Marketing PR is also based, Dolly is widely regarded as a "Patron Saint."

    And there are good reasons for the sainthood status:

    In addition to Dolly being Dolly (with a consistent focus on everyday servant-leadership), Dolly Parton's Imagination Library -- Dolly's charity -- provides free books to children across the U.S. and now globally, with a focus on promoting childhood literacy.

    Hear from two of the Imagination Library's leaders -- Nora Briggs (Executive Director / North America) and Dr. Marion Gillooly (Executive Director / UK) -- as they explain the art, science, compassion and care that go into the Imagination Library's astounding impact on improving lives for children and families, as well as boosting childhood literacy.

    • 51 min
    Brilliant Simplicity: Mike Ragsdale

    Brilliant Simplicity: Mike Ragsdale

    Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.

    Listen as Kelly and Mike discuss Mike’s entrepreneurial successes….and challenges…. in the pursuit of happiness and bringing a piece of the laid-back beach lifestyle to people everywhere.

    • 53 min
    Leslie Beale: Women & Work in the Post-Pandemic

    Leslie Beale: Women & Work in the Post-Pandemic

    Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.

    Leslie, Kelly and Mary Beth talk about the internal workforce implications of the pandemic on business owners, and how companies can best navigate additional onslaughts of workplace change, expectations and demands during the economic recovery.

    Lessons learned and how the pandemic has specifically impacted women in the workforce headline the topics discussed.

    • 42 min
    *Planning* The 2022 Plan: 5 Essentials for Strategic Development

    *Planning* The 2022 Plan: 5 Essentials for Strategic Development

    It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.

    Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.

    • 27 min
    Bryan Daniels: Driving Economic Success for Rural Communities

    Bryan Daniels: Driving Economic Success for Rural Communities

    As we soon enter Summer 2021, the American South is hot... and in more ways than one, particularly in Blount County, Tennessee, when it comes to rural economic development.

    Marketing rural communities for economic-development success requires sophistication in approach, creativity and true collaboration among diverse stakeholders... and that's just part of the "secret sauce" that has placed Blount County, Tennessee (located immediately south of Knoxville, in the eastern part of the state) in a position of competitive strength.

    Kelly Fletcher and Mary Beth West speak with Bryan Daniels, President and CEO of the Blount Partnership, about his own rural roots in East Tennessee, his pathway to leadership and his team's tried-and-true, long-term strategy of bringing authentic "Partnership" to Blount County's industrial recruitment, tourism development and quality-of-life mantra.

    According to IEDC, "the Blount Partnership is a five-star accredited Chamber of Commerce by the U.S. Chamber of Commerce and is the only Accredited Economic Development Organization (AEDO) by the International Economic Development Council in the state of Tennessee (#58 worldwide)."

    • 33 min

Customer Reviews

4.6 out of 5
18 Ratings

18 Ratings

Arlie K ,

A fantastic listen!

Ms. InterPReted is an outstanding resource, offering invaluable PR insights with a healthy dose of girl power! 💪 Kelly and Mary Beth are knowledgeable, engaging, and astute, and the guests they bring on are second to none. Be sure to hit subscribe... you don't want to miss a minute!

mollybmcp ,

When PR meets business

A must-listen for anyone who is interested in the business of PR from the point of view of two seasoned veterans. Mary Beth and Kelly bring their vast experience into each episode and offer valuable insight from the female PR perspective. Bonus - they have perfect voices for a podcast.

RDIII ,

Rock Star

Kelly Fletcher is a rock star. I love her insights on the modern mode of PR and marketing to women.

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