29 episodes

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

Ms. InterPReted Fletcher Marketing + PR

    • Marketing
    • 4.5, 16 Ratings

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

    #MsInterPReted Season 2 Memorable Moments

    #MsInterPReted Season 2 Memorable Moments

    Knoxville-based Fletcher Marketing PR's CEO Kelly Fletcher and Senior Strategist Mary Beth West recap a memorable Season 2 of "Ms. InterPReted," with highlights and lessons learned from multiple diverse guests from four different countries, three different generational cohorts, multiple racial / ethnic backgrounds and a variety of professional communities -- from PR to academia / market research, military, law, broadcasting, consulting, consumer products, and healthcare. The season's themes fall into three core categories: 1) Responding to COVID-19, 2) Diversity and 3) Patriotism.

    • 51 min
    The PR Industry’s Diversity Problem

    The PR Industry’s Diversity Problem

    (Recorded June 4, 2020). The public relations industry has a diversity problem. A big one. And one leader who’s proven most effective as an industry whistle-blower is @ReputationDr Mike Paul – a globally respected strategic communications and crisis PR executive, who has resigned from the PR industry Diversity Action Alliance (sponsored by PRSA and the PRSA Foundation), due to inaction and lack of measurable commitment to change. Hear Mike’s insights on the challenges and solutions, and chime into the conversation online, at hashtag #MsInterPReted.

    • 1 hr 25 min
    PR & Crisis at Mach Speed: Lt. Col. Ashley Nickloes

    PR & Crisis at Mach Speed: Lt. Col. Ashley Nickloes

    Tennessee Air National Guard Lt. Col. Ashley Nickloes’ grandfather died as a U.S. military pilot in the Pacific Theater of World War II after running out of fuel on a weather reconnaissance and bombing-raid mission … and his life sacrifice drove his granddaughter’s life-inspiration to become a pilot and – ultimately – a military mid-air refueling mission combat aviator. She shares her story and her leadership tenets, on this special Memorial Day Edition of #MsInterPReted.

    • 1 hr 4 min
    Data in the Details: A Better Advocacy Model

    Data in the Details: A Better Advocacy Model

    How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management?

    Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.

    • 49 min
    COVID-19 SPECIAL EDITION: Coronavirus’s Impact on Mental Wellness

    COVID-19 SPECIAL EDITION: Coronavirus’s Impact on Mental Wellness

    Aside from the rush to discover a vaccine and a cure for COVID-19 – as well as to forge an economic recovery from the sudden stall of the global economy – one of the most pervasive topics in society today hinges on mental wellness and emotional well-being.

    People from all walks of life, professions and vocations have had their lives upended – all in a matter of days, mostly beginning in March 2020, for those based in the U.S.

    Persistent and profound uncertainties add an additional layer of stresses on the global population. And for those working in an already high-stress field as public relations, the urgency to find a “release-valve” for emotional tension presents a daily struggle.

    Alicia Aebersold – chief communications officer of the Washington-D.C.-based, 121,000-member American Psychological Association – joins Kelly and Mary Beth to discuss the importance of mental wellness and how her role in such an important and relevant organization today is helping shape APA's outreach for the betterment of humanity and the world.

    • 46 min
    COVID-19 SPECIAL EDITION: Coronavirus & the Community Hospital Impact

    COVID-19 SPECIAL EDITION: Coronavirus & the Community Hospital Impact

    The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.

    But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”

    For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).

    On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.

    • 54 min

Customer Reviews

4.5 out of 5
16 Ratings

16 Ratings

mollybmcp ,

When PR meets business

A must-listen for anyone who is interested in the business of PR from the point of view of two seasoned veterans. Mary Beth and Kelly bring their vast experience into each episode and offer valuable insight from the female PR perspective. Bonus - they have perfect voices for a podcast.

RDIII ,

Rock Star

Kelly Fletcher is a rock star. I love her insights on the modern mode of PR and marketing to women.

Gavinkress ,

Good Stuff

Very informative for people looking to up their PR game.

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