26 episodes

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!

Craft & Cluster Heather Daenitz

    • Business
    • 5.0 • 5 Ratings

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!

    What Social Media Platform Should Your Winery Be On?

    What Social Media Platform Should Your Winery Be On?

    By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of other social media platforms that I think are worth talking about, so that you can decide where your social media marketing energy is best spent.On this episode we touch briefly on Facebook, TikTok, Twitter, and Clubhouse as well as Pinterest and YouTube an...

    • 29 min
    This Framework Makes Marketing Your Wine Easy w/ Christy Kern

    This Framework Makes Marketing Your Wine Easy w/ Christy Kern

    You've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've invited my awesome StoryBrand guide, Christy Kern onto the podcast to walk us through the seven-part framework that makes marketing easy.Christy Kern is a Business Made Simple & StoryBrand Certified Guide, who works with purpose-driven leaders to help them clarify their vision, sharpen their message, and...

    • 42 min
    Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer

    Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer

    Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and revisiting often. But it's particularly timely as this month, we will be celebrating the 155th anniversary of Juneteenth. Alisha gives us a brief history of what Juneteenth is and talks about how to incorporated DEI messaging into your business int...

    • 48 min
    How to Identify Your Target Audience

    How to Identify Your Target Audience

    You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But what does that mean? How do you identify your audience? How do you market to them once you do know them? Well, that's precisely what I asked my new friend Zoë Dove-Many of Helloë Creative on this episode of the podcast. Zoë is a Brand Strategist and Designer based in LA who serves women & BIPOC owned and run brands that prioritize...

    • 36 min
    Marketing Your Wine, Post-Pandemic w/ Chelsea Boss

    Marketing Your Wine, Post-Pandemic w/ Chelsea Boss

    As restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was largely put on pause, while e-commerce boomed for many wine brands. In this episode, Chelsea and I discuss how to market on social media, via you...

    • 1 hr 26 min
    How to Plan A Month of Content

    How to Plan A Month of Content

    One of the complaints I get most when I'm taking on a new social media management client is that they simply do not have the time to plan their marketing content and don't know what to post in the first place.Before they come to me, I see one of two things happening: they either posting something on the fly (which rarely delivers results or meets their marketing goals) or they don't post anything at all (which DEFINITELY doesn't deliver results of help meet their marketing needs).I was there ...

    • 14 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Sueezze ,

Solid Advice

Heather provides great nuggets of information for anyone who has a wine brand or is ready to launch a wine brand. Her tips can be applied with any niche!

Aghae ,

Good iG Marketing Tips

Heather consistently offers way more bang for your buck, and her foray into podcasting is no different. Not only is her voice pleasant to listen to, each episode is crammed full of information on how to optimize your brand on Instagram. You won’t regret listening and subscribing!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
NerdWallet's Smart Money Podcast
NerdWallet Personal Finance
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
The Diary Of A CEO with Steven Bartlett
DOAC