Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer

Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and revisiting often.  But it's particularly timely as this month, we will be celebrating the 155th anniversary of Juneteenth.

Alisha gives us a brief history of what Juneteenth is and talks about how to incorporated DEI messaging into your business intentionally

I also ask her if brands who haven't yet put in the work of incorporating this messaging into their marketing or even into their business should start with Juneteenth. Spoiler alert, her answer is NO.

Alisha is of the opinion that you need to put in the work internally (and really WANT to do this work) before you go sharing that messaging, and I have to agree. Now, should you choose to stay silent on this holiday, that doesn't mean you shouldn't be putting in the work: Alisha gives several awesome ideas for you to start doing this work internally and then gives ideas on how to start sharing those values publicly.

Support and follow Alisha:
http://www.alishasommer.com/
@alisha_sommer




*Craft & Cluster is a company founded on the belief that the wine industry should be a diverse and inclusive space.  As such, I am committed to donating 5% of my profits from 2021 to the Cal Poly Scholarship for Black, Indigenous, and People of Color in Wine & Viticulture. My hope is that this scholarship will help BIPOC students (who are extremely underrepresented in the wine industry) get an education and help contribute their exceptional talent to the Wine Industry. 

If you would also like to donate to this scholarship fund, you may do so by visiting this link: https://www.calfund.org/calpoly_bipoc_wvit-_scholarship/
No donation is too small. 

Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

Get full access to The Wine Marketing Field Guide at winemarketing.substack.com/subscribe