35 min
Creating a Business Outside the Lines - #017 Sticky Brand Lab Podcast
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- Self-Improvement
When the dream job you want doesn’t currently exist and there’s no job postings on the horizon, you need a new plan. How do you create a company based on your idea of the perfect job? And if your perfect job isn’t a concept familiar to your target customers, how do you convince them to become your clients? These questions and many others are what Lori Vajda and Nola Boea explore with their guest, the successful CEO and Founder of Strategic Philanthropy, Kelly Alvarez-Vitale.
Thanks for Listening!
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Sticky Brand Lab
Networking and business growth strategies are in the works. Come have a listen!
In This Episode You’ll Learn
When a job doesn’t exist for your marketable skills, creating one might be easier than you think. Why creating a ‘Center of Influence list can help you identify potential clients as well as potential referrals.You don’t need an MBA to start a business, but you do need to know this information.Why you are doing your elevator pitch incorrectly and how to change it to grab more attention and get people interested in hearing about you and your company.The successful path to job security and financial freedom is no longer with the company you join after graduation. As the landscape of family and homelife changes, so do the opportunities for creating the career path of your dreams on your terms. As Lori and Nola discovered when talking to guest Kelly Alvarez-Vitale, you can use your skill-sets, experience and knowledge to successfully make a living as an entrepreneur. Especially as more companies are hiring consultants and contractors for specific projects, specialized skills and services.
(7:38.64) The best ‘Center of Influence’ hack for using your network to get business.
(10:59.12) You do not need to be an expert to start a business, you just need this.
(12:14.53) Forget the ‘elevator pitch’. This technique will help you grab attention and get more people to ‘lean in’ with interest.
(15:15.51) The creative ways more companies are providing their employees with opportunities to seek purpose and meaning in their careers, which are especially important to the millennial generation and Gen Z.
(18:27.92) This simple act can improve your customer service and help you get noticed by your ideal customer.
(22:15:80) Lessons learned from a successful woman entrepreneur.
Resources
This episode was supported by: Be-YOU-nique
Podcast Transcript – https://www.stickybrandlab.com/podcast
When the dream job you want doesn’t currently exist and there’s no job postings on the horizon, you need a new plan. How do you create a company based on your idea of the perfect job? And if your perfect job isn’t a concept familiar to your target customers, how do you convince them to become your clients? These questions and many others are what Lori Vajda and Nola Boea explore with their guest, the successful CEO and Founder of Strategic Philanthropy, Kelly Alvarez-Vitale.
Thanks for Listening!
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Sticky Brand Lab
Networking and business growth strategies are in the works. Come have a listen!
In This Episode You’ll Learn
When a job doesn’t exist for your marketable skills, creating one might be easier than you think. Why creating a ‘Center of Influence list can help you identify potential clients as well as potential referrals.You don’t need an MBA to start a business, but you do need to know this information.Why you are doing your elevator pitch incorrectly and how to change it to grab more attention and get people interested in hearing about you and your company.The successful path to job security and financial freedom is no longer with the company you join after graduation. As the landscape of family and homelife changes, so do the opportunities for creating the career path of your dreams on your terms. As Lori and Nola discovered when talking to guest Kelly Alvarez-Vitale, you can use your skill-sets, experience and knowledge to successfully make a living as an entrepreneur. Especially as more companies are hiring consultants and contractors for specific projects, specialized skills and services.
(7:38.64) The best ‘Center of Influence’ hack for using your network to get business.
(10:59.12) You do not need to be an expert to start a business, you just need this.
(12:14.53) Forget the ‘elevator pitch’. This technique will help you grab attention and get more people to ‘lean in’ with interest.
(15:15.51) The creative ways more companies are providing their employees with opportunities to seek purpose and meaning in their careers, which are especially important to the millennial generation and Gen Z.
(18:27.92) This simple act can improve your customer service and help you get noticed by your ideal customer.
(22:15:80) Lessons learned from a successful woman entrepreneur.
Resources
This episode was supported by: Be-YOU-nique
Podcast Transcript – https://www.stickybrandlab.com/podcast
35 min