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246 episodes
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Creator Science – Learn from today's top content creators Jay Clouse
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- Business
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5.0 • 431 Ratings
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Creator Science helps you become a smarter creator.
It's never been easier to create content, but breaking through the noise gets more difficult every single day.
The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge.
Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.
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Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach
We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same.
In this episode, you’ll learn,
My overall progress on my goals as tracked in Creator HQ
A breakdown of some of my numbers, mostly talking about revenue and how that breaks down this year compared to last year
About audience growth across the different platforms
And about some of my personal goals
Full transcript and show notes
More, Better, New essay
Viral LinkedIn illustration
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RECOMMENDED NEXT EPISODE
→ #191: Breaking down my $60,723 product launch
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ASK CREATOR SCIENCE
→ Submit your question here
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
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CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
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SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Zack Honarvar – What he learned from working with 10,000 creators
Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest?
In this episode, you’ll learn
The traits of highly successful creators
How you should measure growth
Non-obvious pitfalls you need to avoid
And how to set yourself up for long-term success
Full transcript and show notes
Zack's Website / Twitter / Instagram / YouTube / TikTok / LinkedIn
The Danny Miranda podcast with Zack Honarvar
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TIMESTAMPS
(00:00) What Separates the Top 0.1% of YouTubers?
(01:12) What Makes Someone “Have It”?
(06:24) Does Consistency Matter?
(09:16) Why You Should Do Things the Hard Way
(17:12) What Role Does Work Ethic Play?
(22:40) Does Your Personality Matter?
(27:48) Avoid These Mistakes At All Costs
(31:22) How You Should Define Success
(35:46) Not All Views Are Created Equal
(39:41) Best Advice for Small Creators
(43:05) Zack’s Hot Take
(44:34) Is There Less Opportunity for Creators Today?
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RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
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ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Nat Eliason – How he got a book deal and why traditional publishing is great
Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write.
In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most.
During that boom cycle, there were some big winners and big losers—Nat, at times, was both.
He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto.
Full transcript and show notes
Nat's Website / Twitter
REFERENCES
Buy Crypto Confidential
How to Get Insanely Rich in the Creator Economy
Traditional Publishing is Great, Actually
How We Designed a FUN Nonfiction Book Cover
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RECOMMENDED NEXT EPISODE
→ #176: April Dunford – How self-publishing a book exploded her client service business.
→ #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
→ #163: David Moldawer — Diving deep into book publishing with an industry insider
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.
If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.
So, in this episode, you'll learn
About the rebrand
The risks involved
Their new app store
And how the Creator Network is doing
Full transcript and show notes
Nathan's Website / Twitter / YouTube
Sign up for ConvertKit
Watch episode one of ConvertKit’s rebrand series
Listen to Billion Dollar Creator
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RECOMMENDED NEXT EPISODE
→ #96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit
→ #151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.
And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.
So in this episode, you'll learn
Katelyn's approach to short form writing
Why she treats her content like a chocolate covered almond
The risk that comes with accounts getting too big
And what she would do differently the next time she launches her cohort program
Full transcript and show notes
Katelyn's Twitter / Unignorable / LinkedIn
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RECOMMENDED NEXT EPISODE
→ #157: Phill Agnew
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage
In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy.
Full transcript and show notes
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TIMESTAMPS
(00:00) Here’s When You Should Quit
(06:23) How Often You Should Upload
(10:49) Making a Multi-Language Channel
(15:18) Here’s When You Should Make a New Channel
(19:10) When Viewers Watch Because of YOU
(27:41) Making Content That You Like
(34:36) How to Find New Content Formats
(38:54) Deciding Which Platform to Create Content
(40:57) Where to Find Leverage
(44:43) The Hidden Opportunity in LinkedIn Video
(49:18) The Easiest Thing About Growing a Podcast
(52:11) “Are you happy?”
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RECOMMENDED NEXT EPISODE
→ #185: Listener Q&A Part 1
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
The best resource for creators
Jay is the best at helping creators create and turn their creative work into business. He’s so relatable and down to earth and also so helpful. This is definitely one of my favorite creator podcasts.
Best podcast for content creators
This show is packed full of amazing insights and value for creators. A must listen!
— Thomas Strider
must listen!!
so freakin helpful. thank you!!👏🏼👏🏼👏🏼