35 min
Credibility Marketing: Strategies To Gain Clients, Referrals And Revenue Technically Speaking
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- Marketing
In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space.
Now, before you make any assumptions, even if you already have a book, you need to listen to this episode.
For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea.
Your book is – or will be – your best tool for generating revenue in your business.
To explain this, we've invited Michael DeLon, president and founder of Paperback Expert, to share with us what a book should actually be doing for you, how to go about writing one (without actually writing a word), and how to leverage it to land better clients.
Again, even if you have a book, you need to listen to the episode. Your next book will be better because of it.
Show Notes:
✅ To learn more about Michael, check out https://paperbackexpert.com/
📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU
🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/
🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/
In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space.
Now, before you make any assumptions, even if you already have a book, you need to listen to this episode.
For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea.
Your book is – or will be – your best tool for generating revenue in your business.
To explain this, we've invited Michael DeLon, president and founder of Paperback Expert, to share with us what a book should actually be doing for you, how to go about writing one (without actually writing a word), and how to leverage it to land better clients.
Again, even if you have a book, you need to listen to the episode. Your next book will be better because of it.
Show Notes:
✅ To learn more about Michael, check out https://paperbackexpert.com/
📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU
🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/
🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/
35 min