32 episodes

Crushing Club Marketing is a podcast to help membership marketing and communications professionals in the private club industry drive more revenue and engage existing members in private club culture. Our focus is on innovative digital marketing strategies that will drive growth in an evolving market.

Crushing Club Marketing Ed Heil: Private Club Marketing expert

    • Business
    • 4.9 • 10 Ratings

Crushing Club Marketing is a podcast to help membership marketing and communications professionals in the private club industry drive more revenue and engage existing members in private club culture. Our focus is on innovative digital marketing strategies that will drive growth in an evolving market.

    How Great Leaders Create Great Followers

    How Great Leaders Create Great Followers

    Hiring outstanding people is really hard and keeping them can be equally difficult - especially if there are management or leadership issues. If you’re a leader trying to figure out how to inspire your team, elevate those who surround you or maybe you’re trying to get more out of your team you may need to take a look at yourself in the mirror and ask yourself am I my own worst enemy? Do you have the kind of people who will tell you when you get off the rails? Do they help you, help yourself? If they do these things, you may have great followers and they are the people who can help you become a great leader.
    Dr. Sue Tinnish says great leaders need great followers. But what does that mean? And how can a leader develop great followers? Dr. Tinnish is an executive coach with a PhD in Organization Development. In this episode, we dive into the idea of great leadership and "followership".

    • 33 min
    Managing Private Club Waitlists with Jason Becker

    Managing Private Club Waitlists with Jason Becker

    For the first time in years, many private clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing new. On the other hand, hundreds of clubs are learning to manage a waitlist for the first time. This is both exciting and terrifying with members lined up to join clubs and with membership directors wanting to make sure these "hot" prospective members can be converted into full, dues paying members.
    Jason Becker, the CEO of Golf Life Navigators, recently surveyed more than 500 people to learn what people will and will not tolerate as it relates to Private Club Waitlists. In this episode, Jason shares with us the insights gained and some practical tips for those managing a waitlist for the first time.

    • 35 min
    Strategic Club Marketing Straight from School [Ep. 30]

    Strategic Club Marketing Straight from School [Ep. 30]

    By developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a content ecosystem at the Green Bay Country Club not seen in most private clubs. In her first 4-years membership increased more than 160%.

    • 44 min
    Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

    Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

    What does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Greystone Golf and Country Club in Birmingham, AL did when the pandemic swept the country in 2020. Listen to how he helped lead his staff and membership through this incredible time.

    • 39 min
    How the Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

    How the Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

    When Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It's what he's done since taking over as GM at Interlachen Country Club in Edina, MN in 2017. With solid financial footing and a steady hand, Livingood led his team and membership through one of the most extraordinary years in U.S. history.

    • 28 min
    The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

    The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

    At the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to be critical at Bethesda Country Club is that of the membership director. Kris Butterfield, Director of Membership Marketing and Communications expanded her responsibilities in ways she never would have expected and it paid off for her club and for her professionally. 

    • 35 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

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A Great Resource for Any Club Marketer

Thought-provoking conversations about how to take club marketing in to the digital world.