Do This, NOT That: Marketing Tips with Jay Schwedelson

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  • 4.9 (1K)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. What’s Up THIS WEEK: 😳 New BEST Day to Send Email? HULU ‘Send Help’📺 | 510

    1D AGO

    What’s Up THIS WEEK: 😳 New BEST Day to Send Email? HULU ‘Send Help’📺 | 510

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Friday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing. ㅤ Best Moments: (00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week (01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week (02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon (02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward (03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction (07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

    9 min
  2. SPECIAL SERIES ==> JUNE This Year is VERY Different for B2B and Consumer Marketing😳== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That

    2D AGO

    SPECIAL SERIES ==> JUNE This Year is VERY Different for B2B and Consumer Marketing😳== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ June is about to get weird for marketers, and most people aren't ready for it. Jay Schwedelson and Daniel Murray get into why the back half of the month quietly tanks webinar attendance, how the World Cup landing on US soil reshapes the email game, and why Amazon shifting Prime Day to early June matters even if you sell B2B software. A heated detour into cloth diapers also happens, because of course it does. ㅤ Best Moments: (03:00) The three week dead zone that quietly tanks webinar show-ups and B2B content downloads (03:50) Why the FIFA World Cup landing across US host cities changes your email strategy (04:37) The themed subject line angle that plays into game day energy (06:10) Amazon moving Prime Day to the second week of June and what it means for every marketer (06:45) Why inbox time jumps 15 percent during Prime Day, even for B2B audiences (06:59) The Shopify lift nobody talks about during Prime Day week

    11 min
  3. Ask Us ANYTHING!! 20% INCREASE With Just One Word😳 | Ep. 508

    5D AGO

    Ask Us ANYTHING!! 20% INCREASE With Just One Word😳 | Ep. 508

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Ever notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door. ㅤ Best Moments: (01:30) How the no-code movement quietly trained everyone to expect easy (02:17) A plain-English definition of cognitive load and why it drives every yes or no (02:45) The one word that lifts opens, engagement, and conversions across every audience (03:43) Side-by-side offer rewrites that make "without" click instantly (05:01) Why marketers overestimate their audience and ignore the beginners who actually convert (06:57) A dog, a stare, and Jay's real answer on block-party guilt

    11 min
  4. Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507

    6D AGO

    Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ If your attribution model is telling you to dump everything into branded paid search, congratulations, you've just found a fast way to flatline your pipeline. Laura Beussman, CMO and CRO at CallRail, sat down with Jay Schwedelson to push back on the idea that attribution is dead, and to make the case that the real problem isn't measurement, it's marketers oversimplifying it. Spoiler: she has the patent and the 20 million call dataset to back it up. ㅤ Connect with Laura Beussman on LinkedIn and try CallRail free at callrail.com/dothis to see how attribution, call tracking, and conversational AI actually fit together for your business. ㅤ Best Moments: (01:43) Why "attribution is dead" is mostly clickbait dressed up as a hot take (03:17) The trap of trusting a beautiful chart that tells you to spend on one channel (04:29) Self-reported attribution and why CallRail holds the patent on it (06:26) Conversational AI now picks up call sentiment, next steps, and coaching moments (08:00) What it actually feels like owning marketing and revenue under one job title (13:29) LLM traffic is still tiny but growing fast, and the discovery game has changed (15:21) The hide-in-your-room versus go-to-the-dinner debate at industry events

    18 min
  5. What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506

    MAY 12

    What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Half the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything. ㅤ Best Moments: (00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars (01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily (03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks (04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away (05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you (06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence

    10 min
  6. SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement == | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not That

    MAY 11

    SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement == | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Some of the LinkedIn tactics that actually move the needle right now feel a little ridiculous to admit out loud, and Jay Schwedelson and Daniel Murray get into the ones they're using anyway. There's a very specific image size, a self-saving trick, and a hard warning about the kind of automation that will quietly nuke your account. Plus a tangent about toddler swim lessons and a pet elephant named Hakuna Matata, because of course. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (00:45) Why being a new dad means swim lessons four mornings a week with weirdly strict food rules (03:17) The 800 by 999 image size that takes over the entire LinkedIn feed (04:30) The cheesy save-and-send trick Jay does ten minutes after every post goes live (05:16) Why liking your own post is actually a reach hack, not a sin (06:25) The LinkedIn automation tool that quietly killed Jay's engagement overnight (07:18) What LinkedIn actually allows versus what gets your account banned for weeks (08:07) Why ManyChat-style DM automation works on Instagram but never on LinkedIn

    13 min
  7. Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504

    MAY 8

    Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Cranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language. ㅤ Best Moments: (01:53) Why cranking out more AI content is quietly dragging engagement down (02:34) Screenshot testimonials lifting conversions 22% over standard case studies (03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs (04:13) The webinar title format crushing polished educational content right now (04:45) Why day in the life content wins even in regulated and boring industries (07:00) The public speakerphone offense that nobody on earth should ever commit

    9 min
  8. 🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣 | Ep. 503

    MAY 7

    🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣 | Ep. 503

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Check out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth. ㅤ Running the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership. ㅤ Best Moments: (03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks (05:30) Her head of sales is her closest peer at Thorne, on purpose (07:45) The wellness confidence stat that should make every marketer rethink their content (08:30) Gen Z's split brain, six-second ads and hour-long Reddit AMAs in the same week (13:30) Why TikTok hasn't cracked for a clinical supplement brand even though everyone else is winning there (18:45) The negative split applied to your career, today gets to be better than yesterday ㅤ

    22 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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