Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub
  • 4.9 (959)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445

    1D AGO

    What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445

    Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does. ㅤ Best Moments: (00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over (01:47) Why leaning into the moment works, even when the joke’s dead (02:15) New data showing lo-fi content crushes polished posts across every platform (03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era (04:00) The Instagram privacy setting everyone should use during the holidays (05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done (06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turn ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    7 min
  2. SPECIAL SERIES ==> Right Now! ‘Most’ = Massive Engagement Boost! Easy test to try!! == | BATHROOM Break #81 COLLAB: The Marketing Millennials + Do This, Not That

    2D AGO

    SPECIAL SERIES ==> Right Now! ‘Most’ = Massive Engagement Boost! Easy test to try!! == | BATHROOM Break #81 COLLAB: The Marketing Millennials + Do This, Not That

    The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t resist. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:16) Jay reveals his painfully slow “runs” that neighbors mistake for walks (02:45) Daniel shares why roundups and “Spotify Wrapped”-style posts crush at year-end (03:44) Jay explains why adding “most” instantly boosts engagement and clicks (05:00) Daniel breaks down how AI makes it easier than ever to create top-performer lists (06:01) Jay connects year-end content psychology to holiday nostalgia and comfort (07:42) Daniel shows how “most bought” and “most gifted” emails drive conversions (08:33) Jay rants about workout classes that make you “partner up with randos” ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    11 min
  3. HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS! And how search is changing!| Ep. 443

    5D AGO

    HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS! And how search is changing!| Ep. 443

    Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks. ㅤ Follow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow. ㅤ Best Moments: (02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry. (05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop. (06:41) Eight out of ten Google searches end with no click, and what that means for your site. (08:50) Content has to answer specific LLM-level questions with citations and case studies. (12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust. (16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    23 min
  4. Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442

    NOV 5

    Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442

    Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags. ㅤ Best Moments: (01:32) Calendar content is the simplest year-end boost for signups and downloads. (02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit. (03:06) Make an industry event calendar and spotlight your webinars and launches inside it. (04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print. (04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering. (06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    9 min
  5. What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441

    NOV 4

    What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441

    Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility. ㅤ Best Moments: (00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead. (01:45) Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent. (03:17) Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise. (04:34) A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention. (06:12) Gemini’s usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent. (07:52) Big audiences, bigger responsibility: why amplifying junk conspiracies isn’t just silly, it’s harmful. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    10 min
  6. SPECIAL SERIES ==> LinkedIn Tactic You’re NOT Doing! And Karaoke Practice? == | BATHROOM Break #80 COLLAB: The Marketing Millennials + Do This, Not That

    NOV 3

    SPECIAL SERIES ==> LinkedIn Tactic You’re NOT Doing! And Karaoke Practice? == | BATHROOM Break #80 COLLAB: The Marketing Millennials + Do This, Not That

    Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:03) Six-seven is over and Jay’s bracing for his Nov 6–7 virtual conference while trying not to lose it (01:34) Blindfold karaoke with Nick Lachey judging and Jay cramming My Heart Will Go On in the car (03:00) The LinkedIn newsletter launch mistake to avoid and the timing tweak that flips results (04:53) The step-by-step to start a LinkedIn newsletter and why 150 followers is enough to beat the feed (06:29) How a newsletter-as-registration blast got flagged by LinkedIn and what not to copy (08:24) Why newsletters can include all the links you want and still hit inboxes with ~25% opens and 700–800 signups ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    13 min
  7. Ask Us ANYTHING: Stop Believing Your Inner Critic 🎯AND Best Movies Ever Ranking? | Ep. 439

    OCT 31

    Ask Us ANYTHING: Stop Believing Your Inner Critic 🎯AND Best Movies Ever Ranking? | Ep. 439

    Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy. ㅤ Best Moments: (01:15) Why switching careers into marketing isn’t as hard as you think (02:18) The sneaky power of negative self-talk and how everyone falls for it (03:49) What UCLA’s research says about how self-doubt rewires your brain (05:14) The hilarious but effective way Jay shuts up his inner critic (07:00) Jay’s unapologetic list of the greatest movies ever made ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    9 min
  8. Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438

    OCT 30

    Co-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438

    You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget. ㅤ Follow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bizzabo’s upcoming webinar on micro events—details available on their site or by messaging Alon directly. ㅤ Best Moments: (01:28) From Air Force and an Airbnb-style idea to finding the real pain in events (04:53) AI raises digital noise but live events hit an all-time high for connection (08:00) Micro events that work cost 10k to 14k and get cheaper when you split with 3 to 4 partners (10:20) The booth isn’t the strategy pre-during-post activation and same-day follow-up win ROI (15:00) Challenger playbook move fast a virtual launch in March 2020 vs incumbents months later (15:45) Busy vs Venti campaign speak directly to competitor pain and make it unforgettable ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    21 min
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4.9
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959 Ratings

About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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