Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Guru Events

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the best steak knife-buying experience!

Key Discussion Points:

- A study found promoting a 30-minute webinar instead of a 60-minute one on the same topic led to a 35% higher registration rate. Telling people something will take less of their time makes them more likely to commit.

- Putting "3 min read" or "4 min read" after blurbs in newsletters vastly improves clickthrough rate, by over 30%. Again, this convinces readers they won't have to invest much time.

- The trend applies to on-demand videos too. Boldly stating a short length upfront leads to more views.

- This podcast keeps segments short since people are drawn to quick hits of content.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.

Key Discussion Points

- The difference between inferred intent and explicit, stated intent (02:03)
- Titling and promoting content in a way that attracts the right intent levels (03:06)
- Why number-based lead targets can result in low-quality leads (05:30)
- Being explicit and prominent with sales CTAs instead of hiding them (08:23)
- Why "learn more" is a harmful CTA (11:04)
- Tips for creating CTAs that drive the desired action (12:04)

In this short episode of "Do This, Not That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting.  He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotify Wrapped.

Key Discussion Points:

How to make your LinkedIn feed more relevant by changing the default "Top" posts to "Recent" posts

Using the notification "bell" feature on LinkedIn to follow specific people whose content you find valuable

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Do this. Not that.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'

Main Discussion Points:

- Why you should use popups/contact capture forms even if some people find them annoying

- How easy it is to set up popups

- Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors

- Why popups work especially well this time of year with increased site traffic

- Getting internal buy-in can be the biggest obstacle

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube.

Main Discussion Points:

- Don't set a strict timeline for when you'll give up on a new business idea or product - be flexible based on traction and progress

- Consider offering your product or service for free initially to test demand - if no one wants it free, they likely won't buy it

- Be careful searching random things online - algorithms will continue showing related content for a long time after

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.

Discussion Points:

- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates.

- For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability. Also promote any 2024 planning content.

- For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24%. List-focused content also works very well.

- Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!