Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GURU Media Hub

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers.

You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.

Best Moments:

(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average

(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability

(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%

(07:42) Absolutely no discussion of politics or personal achievements

(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.

Best Moments:

(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research

(01:44) Communication skills are the #1 sought after skill across all functions (how ironic)

(02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking

(02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs

(03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars

(04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle.

(05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype.

(06:06) Jay recommends the Amazon show "Fallout" instead.

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!
This new limited time series will cover specific marketing topics with rapid tips you can test immediately!

Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).

And I hope you check out our other regular Do This, Not That episodes as well!

In this special episode featuring Jay Schwedelson and Daniel Murray from the Marketing Millennials podcast, they take 10 minutes to share their best tips for increasing webinar attendance and engagement. They also divulge proven tactics for driving higher registration and participation rates that they seen work.

Best Moments:

(00:52) Use "Add to Calendar" buttons and reminders to get people to ACTUALLY attend

(01:46) Send multiple day-of reminder emails, including a final one 30 minutes before the event starts

(02:18) Offer exclusive Q&A time with speakers to increase active participation

(03:21) Create FOMO and legitimate scarcity for the event by making it unavailable on-demand afterwards

(04:06) Write copy that emphasizes scarcity

(06:13) Test different days/times to find what works best for YOUR particular audience

(07:49) Give your webinar series a unique name to build consistency and brand

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.

Best Moments:

(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%

(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing

(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%

(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!

Best Moments:

(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity

(07:48) Balancing consumer desire for privacy with desire for personalized messaging

(11:10) Going beyond discounts to provide real value to consumers

(14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners

(16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 miles

Guest Bio:
Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.

Best Moments:

(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average

(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days

(04:52) Examples of upgrading CTAs from phrases to sentences

(05:10) Ideal CTA length is less than 12 words

(07:29) Fictional high schools that Jay would and would not want to attend

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/