Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio Customer Conversations

Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover


The difference between product fit vs. go to market fit
Expanding from early adopters and engaging the early majority
Monitoring a customers risk profile
Defining and managing a post-sales cycle


Resources:


Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul


Connecting with Jeff:


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffbethechange/