Episode's Topic: Customer Data Management
Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.
This audio insight will outline how to create a system of customer data management from scratch, including:
What most companies are doing wrong when it comes to gathering data;
Why companies still gather data this way;
What these companies need to do/have to gather data correctly in the future.
Table of Contents:
Setting the Scene
Customer Data Management and How it Affects Us
Collect the Right Type of Data
Choose the Right Tool for the Job
CRMs vs DMPs vs CDPs
Original Article: https://exponea.com/blog/customer-data-management/
How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/