Exponea - Audio Insights

Exponea
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Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution. Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase. Web: https://exponea.com/ Blog: https://exponea.com/blog/

  1. The ultimate guide to mastering email deliverability

    06/12/2020

    The ultimate guide to mastering email deliverability

    Episode's Topic: Email Marketing Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox. Original Article: https://exponea.com/blog/email-deliverability/

    33 min

  2. 11/04/2019

    What’s a Customer Data Platform? The Definitive Guide to CDPs

    Episode's Topic: Customer Data Management Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP. Find the Answer to These Questions: What Exactly Is a Customer Data Platform? What Is the History of Customer Data Platforms? Why is Customer Data Important? What Kind of Customer Data Does a CDP Work With? What Makes a Customer Data Platform Different from DMP and CRM? Customer Data Platform Types and Usage: Deep Dive What is a Customer Data & Experience Platform? (CDXP) Difference Between Enterprise-Grade CDP and Small Business CDPs How to Use a Customer Data Platform? (Key Use Cases) How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty? How Long Does It Take to Implement a Customer Data Platform? How to Choose the Right CDP for Your Company? Original Article: https://exponea.com/blog/customer-data-platform/

    24 min

  3. 07/31/2019

    Organizational Customer-Centric Marketing: This Time It’s Personal

    Episode's Topic: Customer Data Management Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing. Table of Contents: What is Customer-Centric Marketing? Why is Customer-Centricity Important? Strategies For Creating a Customer-Centric Company Developing an Organizational Customer-Centric Mentality Original Article: https://exponea.com/blog/customer-centric-marketing/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

    17 min

  4. 07/31/2019

    Improving the Customer Experience: Personalized Product Recommendations with Exponea

    Episode's Topic: Product Recommendations Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ... Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/ Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/

    8 min

  5. 07/30/2019

    Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

    Episode's Topic: Customer Data Management Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty. Table of Contents: What is a Customer Data Platform (CDP)? The differences between CDPs and other data management systems Why Are CDPs Better for Fostering Loyalty? Additional Features to Enhance a CDP Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

    13 min

  6. 06/24/2019

    Customer Data Management: How to Gather Customer Data Correctly

    Episode's Topic: Customer Data Management Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline how to create a system of customer data management from scratch, including: What most companies are doing wrong when it comes to gathering data; Why companies still gather data this way; What these companies need to do/have to gather data correctly in the future. Table of Contents: Setting the Scene Customer Data Management and How it Affects Us Collect the Right Type of Data Choose the Right Tool for the Job CRMs vs DMPs vs CDPs Conclusion Original Article: https://exponea.com/blog/customer-data-management/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/

    26 min

  7. 06/24/2019

    Boost Your Email Deliverability With These 10 Proven Tactics

    Episode's Topic: Email Marketing Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather than something prescriptive. Original Article: https://exponea.com/blog/boost-your-email-deliverability-with-these-10-proven-tactics/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/

    11 min

  8. 06/24/2019

    Catch Up: Online Retail Challengers NYC

    Episode's Topic: Customer Loyalty Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty. Original Article: https://exponea.com/blog/catch-up-online-retail-challengers-nyc/ Customer Loyalty in E-Commerce (E-Book): https://exponea.com/e-books/customer-loyalty-ecommerce/

    7 min
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About

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution. Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase. Web: https://exponea.com/ Blog: https://exponea.com/blog/

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