15 episodes

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.

Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase.

Web: https://exponea.com/
Blog: https://exponea.com/blog/

Exponea - Audio Insights Exponea

    • Business

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.

Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase.

Web: https://exponea.com/
Blog: https://exponea.com/blog/

    The ultimate guide to mastering email deliverability

    The ultimate guide to mastering email deliverability

    Episode's Topic: Email Marketing

    Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox.

    Original Article: https://exponea.com/blog/email-deliverability/

    • 32 min
    What’s a Customer Data Platform? The Definitive Guide to CDPs

    What’s a Customer Data Platform? The Definitive Guide to CDPs

    Episode's Topic: Customer Data Management

    Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

    Find the Answer to These Questions:


    What Exactly Is a Customer Data Platform?
    What Is the History of Customer Data Platforms?
    Why is Customer Data Important?
    What Kind of Customer Data Does a CDP Work With?
    What Makes a Customer Data Platform Different from DMP and CRM?
    Customer Data Platform Types and Usage: Deep Dive
    What is a Customer Data & Experience Platform? (CDXP)
    Difference Between Enterprise-Grade CDP and Small Business CDPs
    How to Use a Customer Data Platform? (Key Use Cases)
    How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?
    How Long Does It Take to Implement a Customer Data Platform?
    How to Choose the Right CDP for Your Company?

    Original Article: https://exponea.com/blog/customer-data-platform/

    • 23 min
    Organizational Customer-Centric Marketing: This Time It’s Personal

    Organizational Customer-Centric Marketing: This Time It’s Personal

    Episode's Topic: Customer Data Management

    Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

    Table of Contents:


    What is Customer-Centric Marketing?
    Why is Customer-Centricity Important?
    Strategies For Creating a Customer-Centric Company
    Developing an Organizational Customer-Centric Mentality

    Original Article: https://exponea.com/blog/customer-centric-marketing/

    The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

    • 17 min
    Improving the Customer Experience: Personalized Product Recommendations with Exponea

    Improving the Customer Experience: Personalized Product Recommendations with Exponea

    Episode's Topic: Product Recommendations

    Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ...

    Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/

    Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/

    • 8 min
    Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

    Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

    Episode's Topic: Customer Data Management

    Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.

    Table of Contents:


    What is a Customer Data Platform (CDP)?
    The differences between CDPs and other data management systems
    Why Are CDPs Better for Fostering Loyalty?
    Additional Features to Enhance a CDP

    Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/

    The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

    • 12 min
    Customer Data Management: How to Gather Customer Data Correctly

    Customer Data Management: How to Gather Customer Data Correctly

    Episode's Topic: Customer Data Management

    Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.

    This audio insight will outline how to create a system of customer data management from scratch, including:


    What most companies are doing wrong when it comes to gathering data;
    Why companies still gather data this way;
    What these companies need to do/have to gather data correctly in the future.

    Table of Contents:


    Setting the Scene
    Customer Data Management and How it Affects Us
    Collect the Right Type of Data
    Choose the Right Tool for the Job
    CRMs vs DMPs vs CDPs
    Conclusion

    Original Article: https://exponea.com/blog/customer-data-management/

    How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/

    • 25 min

Top Podcasts In Business