100 episodes

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Customer Equity Accelerato‪r‬ Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio

    • Marketing
    • 5.0 • 18 Ratings

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

    Ep. 129 | Next Generation Business Metrics with Jim Deiotte

    Ep. 129 | Next Generation Business Metrics with Jim Deiotte

    This week Jim Deiotte, Executive Director of the Master of Professional Accountancy Program at the University of California joins Allison Hartsoe in the Accelerator. The program Jim oversees is anchored in emerging data use technologies as well as the practical, legal, and ethical uses and application of data. In this episode Jim and Allison explore the future of business metrics that report on ESG (environment, social, and governance). This episode explores why ESG is more important than ever, the old and new ways of valuing a company, new metrics that provide a lens into ESG, stakeholder engagement, and much more.
    "I just don’t think enough time has been spent with customers and understanding the value that they can confer. And with the flow of data that’s happening out there right now I think you can really solidify and prove greater portions of value on your customer relationships." - Jim Deiotte
    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 36 min
    Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt

    Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt

    This week Richard Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google joins Allison Hartsoe in the Accelerator. GLIA Foundation’s mission is to better align modern day markets, technology, and political institutions with the greater public good. Richard brings over 30 years of experience in technology, law, policy, and strategy to this conversation about all things data privacy.
    "There is no data point that’s exactly the same as another data point because the context around it is always different, and that context often gets lost in the data stream when companies are trying to take a look at us." Richard Whitt
    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 41 min
    Ep. 127 | Getting To Know Your Customers with Moira McKenna

    Ep. 127 | Getting To Know Your Customers with Moira McKenna

    This week Moira McKenna, VP of Business Development and Customer Success at data onboarding company Throtle.io, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden expense of understanding customer data, humanizing data, and how brands can start leveraging their data as a useful asset.
    "There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well." - Moira McKenna
    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 32 min
    Ep. 126 | The New Normal For Retail with Denise Lee Yohn

    Ep. 126 | The New Normal For Retail with Denise Lee Yohn

    This week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.
    "I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision." - Denise Lee Yohn
    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 27 min
    Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M

    Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M

    This week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of momentum, it’s influence on elections, and how momentum can impact the growth trajectory of a business.
    "There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact." - Mike Berland
    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 31 min
    Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO

    Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO

    This week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of podcast interviews, dozens of consulting engagements, the Ambition Data team has put all our learnings into one solution while providing the personal guidance you love to achieve customer-centric change.
    "We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them." - Allison Hartsoe
    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 9 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

RSWhitt ,

Essential listening

I was pleased to be a recent guest on Allison's podcast. She is an insightful and compelling host, as the other episodes amply demonstrate. If you really want to understand the deep leasons of running a modern day business, with an eye on both ethical conduct and the bottom line, this series is for you.

Len Llaguno ,

A Must for Customer Centricity Fans

If you love the idea of Customer Centricity, this is the podcast for you! Allison is a creative thinker and industry leader when it comes to data driven marketing and all things customer centricity. Not enough people are talking about customer centricity, so this podcast is a must for those that want to learn about how to make their organizations customer centric. Keep up the great work Allison and team!

Pblockchain ,

Mandatory

For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!

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