77 episodes

Are you looking for actionable, real-world marketing advice from the industries best and brightest? Keep informed of the latest business and marketing trends, whether you’re an eCommerce or subscription business, doing ten thousand or ten million in revenue.

The Customers Who Click podcast brings you valuable, and actionable advice directly from leading marketers in your field. In every episode you’ll learn about a specific topic, including several tips you can walk away with to implement yourself.

In this weekly marketing podcast, Will interviews marketing leaders, from companies such as Fiverr, Pizza Hut Digital Ventures, and Jellyfish Group, CEOs, influencers, and celebrities to help you understand the complete customer journey, and how every aspect of it is important for the growth, and longevity of your business.

We’ll discuss how to grow your business through various channels including ASO, behavioural emails, AI, customer service, social media, influencers, conversion rate optimisation, and many more.

Join me, Will Laurenson of Monkey Blocks consulting, as we fight to put an end to discounting and short term visions, and promote customer centric marketing, to keep your customers clicking.

Customers Who Click Will Laurenson; Monkey Blocks

    • Business
    • 5.0 • 2 Ratings

Are you looking for actionable, real-world marketing advice from the industries best and brightest? Keep informed of the latest business and marketing trends, whether you’re an eCommerce or subscription business, doing ten thousand or ten million in revenue.

The Customers Who Click podcast brings you valuable, and actionable advice directly from leading marketers in your field. In every episode you’ll learn about a specific topic, including several tips you can walk away with to implement yourself.

In this weekly marketing podcast, Will interviews marketing leaders, from companies such as Fiverr, Pizza Hut Digital Ventures, and Jellyfish Group, CEOs, influencers, and celebrities to help you understand the complete customer journey, and how every aspect of it is important for the growth, and longevity of your business.

We’ll discuss how to grow your business through various channels including ASO, behavioural emails, AI, customer service, social media, influencers, conversion rate optimisation, and many more.

Join me, Will Laurenson of Monkey Blocks consulting, as we fight to put an end to discounting and short term visions, and promote customer centric marketing, to keep your customers clicking.

    Micro-Influencers for Major Social Media Success

    Micro-Influencers for Major Social Media Success

    In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau.

    • 39 min
    Powerful Marketing Segmentation Secrets

    Powerful Marketing Segmentation Secrets

    In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments.

    • 41 min
    Influencer Marketing Mastery

    Influencer Marketing Mastery

    In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world.

    • 45 min
    Supercharge Your YouTube Ad Strategy

    Supercharge Your YouTube Ad Strategy

    In episode 74 of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make YouTube ads work for your eCommerce brand and what are the pitfalls to avoid.

    • 41 min
    Why some Brands act Creepy

    Why some Brands act Creepy

    In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel.

    • 53 min
    Putting Word-of-Mouth on Steroids

    Putting Word-of-Mouth on Steroids

    In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program. 

    • 52 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Rishi Rawat ,

Great, diverse, marketing perspective

I have known Will for a while. We have spoken dozens of times. I really like the perspective he brings on his podcast.

I also happen to really like his guests. One week you’ll find someone talking about SMS marketing. Another week an expert will talk about Customer Lifetime Value. These are critically important emerging marketing trends and if you want to stay ahead of the game I recommend you subscribe to this podcast.

ryochiba ,

Useful Takeaways from Experts, Highly Recommend

I listen to a lot of podcasts and this one is good. Great guests and always informative. Keep up the good work!

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