Ecommerce Conversations Practical Ecommerce

Braxton Manley first appeared on the podcast in 2021. As a college student, he had launched Braxley Bands, a maker of Apple Watch bands. Last year he returned with an update on that business after operational and sales challenges.He's back, having launched his latest company, Mystic, a direct-to-consumer maker of health-focused chewing gum. In this episode, he shares the origins of Mystic, marketing plans, early successes, and more.For an edited and condensed transcript with embedded audio, s...

The reality of post-pandemic ecommerce has been tough for many direct-to-consumer merchants. Take Molson Hart. His company, Viahart, makes innovative educational toys and sells them on Amazon, Walmart, and other marketplaces.The last two years have been challenging for Viahart. What worked before and during Covid doesn't apply now, Hart says.Host Eric Bandholz shares those sentiments, as Beardbrand, his firm, has similar struggles.This is Hart's second appearance on the podcast. In this episo...

Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won't skip over."I'm the Ugly Ads Guy," he stated.In this episode, Hott addresses key Facebook ad metrics, budgeting, testing, and, yes, ugly creative. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6sy2For all condensed transcripts with audio, see: https://www.practicaleco...

Lukas Tanasiuk once paid a firm to redesign his Shopify site, a seller of electric scooters. The result was slow page loads and his efforts to improve them. What he found, he says, was a lot of false claims."I discovered corruption among folks who say they are page-speed optimizers," he says.Page-speed optimization became Tanasiuk's next opportunity. In 2023 he launched The Nice Agency, focusing on Shopify page loads.In this episode, he shares his journey from merchant to agency owner, slow S...

Corey Wilks is a clinical psychologist turned business coach. He helps entrepreneurs and creators improve their mindset and overcome self-imposed obstacles. He says a common obstacle is overthinking a problem. Others involve perfectionism, doubt, and even fear. In this episode, he addresses those mental hurdles and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6smDFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag...

Natalie Mounter is a stay-at-home mom and entrepreneur. Her company, Totally Dazzled, sells craft supplies for weddings and creative projects. She says the business has prospered due to other stay-at-home moms — her employees and affiliates."Being a stay-at-home mom and hiring other stay-at-home moms has been key to our success," she stated.In this episode, she shared Totally Dazzled's origins, its affiliate marketing success, and the value of smart, hardworking moms.For an edited and condens...