14 episodes

Cut the Cliches looks to get behind the jargon and buzzwords of an industry - every fortnight we invite a guest to guide us through their field.

Cut the Cliches Commswork

    • Business

Cut the Cliches looks to get behind the jargon and buzzwords of an industry - every fortnight we invite a guest to guide us through their field.

    Emerging Technologies - Vaibhav Namburi Five2One - Episode 14

    Emerging Technologies - Vaibhav Namburi Five2One - Episode 14

    We caught up with one of Sydney’s hottest tech talents in Vaibhav Namburi, or V, to discuss his thoughts on entrepreneurship and emerging technologies. He's already built a blockchain solution for the United Nations, as well as mobile apps for the likes of William Hill, News Corp and PwC.

    He’s also disrupting the recruitment world with his automated and anonymised hiring platform Laddr.

    We discuss:

    - How he got into the industry
    - How to differentiate yourself in business
    - Marketing methods he’s used in his business
    - How to harness social media
    - What’s next in emerging technology in the 12 months
    - Ethics in AI
    - Challenges he faced with building his businesses
    - Branding
    - Problem solving in growth marketing
    - The biggest lessons he’s learned
    - Why he focuses on marketing
    - The importance of simplicity, messaging and trust in business

    • 39 min
    Data And AI In Sport - Ian Partilla GumGum - Episode 13

    Data And AI In Sport - Ian Partilla GumGum - Episode 13

    In part two of data in sport we focus on AI as we speak with Ian Partilla, head of global revenue and sports at GumGum. Episode 13 was recorded at Sport Accord on the Gold Coast.

    We address opportunities in sponsorship and digital media, Ian’s role at GumGum, the opportunities for sports teams in how they categorise their digital and social assets, the role of ad-tech in sports and what the future of the technology could mean for brands.

    • 26 min
    Data In Fan Engagement - David Melia GWI Episode 12

    Data In Fan Engagement - David Melia GWI Episode 12

    Episode 12 we speak with David Melia, head of sports at Global Web Index on the Gold Coast ahead of him speaking at Sport Accord.

    GWI is the world’s largest survey of online behaviour and we quiz David on how data is increasingly being used in sports to improve the fan experience.

    In this episode we discuss his role at GWI, how he got into the industry, the challenges he's faced, what he does on a day to day level, the opportunities for brands in the sporting space and what we should look out for in the next 12 months.

    • 51 min
    Psychology Of Choice - Lauren Fell QUT Episode 11

    Psychology Of Choice - Lauren Fell QUT Episode 11

    Episode 11 looks at the psychology of choice and we’ve got someone who is very familiar in the workings of this area, we have the help of PsytAssist co-founder Lauren Fell.

    As someone researching how we can predict human behaviour, Lauren discusses how we make choices every day, the role of intuition/nostalgia, how we can reframe choices, including anchoring, how unconscious bias influences us, trust, how shopping is a form of gambling, decision fatigue, bias in interviews
    and her upcoming research project.

    • 40 min
    Super Bowl Advertising Networx - Episode 10

    Super Bowl Advertising Networx - Episode 10

    Episode 10 is a special live edition which looks at the issue of Super Bowl advertising. Host Liam Fitzpatrick is the facilitator in this session which is part of the Networx event series in Brisbane.

    The panel of Sarah Kelly, associate professor in law and marketing at University Queensland, Rob Hudson MD at Clemenger BBDO join Luke Wheatley, head of creative and content for Flight Centre.

    We discuss this year’s most successful spots, which ones failed, whether paying $5m for 30 seconds can deliver on ROI for brands, the power of competitive interference, lessons marketers can take away, as well as the panel’s favourite all-time Super Bowl ads.

    • 1 hr 10 min
    Blockchain Special part two - Roland Storti Minfo - Episode 9

    Blockchain Special part two - Roland Storti Minfo - Episode 9

    Episode nine is doubling as part two of our blockchain special at Cut the Cliches. We’ve enlisted the help of Minfo founder Roland Storti to guide us through the STO space. Billed as the next stage of funding in the crypto market, we discuss regulation, why ICOs have died, what’s behind the rise of STOs, what his business Minfo is and how it’s putting together its STO, why building a community is so important and what’s the future for token models.

    • 35 min

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