Cut Through the Noise with Storytelling - Andrew Gazdecki - Revenue Today - Episode # 031 Revenue Today

This episode of Revenue Today features Andrew Gazdecki, CEO of MicroAcquire. Today, he highlights the importance of branding and how to use storytelling to cut through the noise and to make your brand recognizable. You can even use stories from another customer, a David versus Goliath story, to drive across relevance.



Takeaways

Use storytelling in your branding to set yourself apart.
Roll out your own story to help sales teams understand their commissions.
Find your David versus Goliath story.



Quote of the Show

"Your biggest competitor today for your company is customer attention, and so that's why storytelling can really help you cut through the noise and have people recognize your brand which gives you air cover over your sales call." - Andrew Gazdecki



Connect with Andrew in the links below:

LinkedIn: https://www.linkedin.com/in/agazdecki/
Website: https://microacquire.com/



Ways to tune in:

Amazon Music
Apple Podcast
Spotify
Google Podcast



YouTube:

https://youtu.be/6KEho9RSaHs