35 min

CX: Building a Customer Engagement Framework Pragmatism in Practice

    • Business

In today’s environment, a brand is defined not by what the organization does, but how their customers feel. In this episode, Joe Murray, Chief Digital Officer, North America at Thoughtworks, discusses the keys to a customer centric framework, examples of excellence and best practices to solve for your customer journey. Tune in to hear how customer-driven product strategies, innovation and platform will build brand equity and add to your shareholder value.

In today’s environment, a brand is defined not by what the organization does, but how their customers feel. In this episode, Joe Murray, Chief Digital Officer, North America at Thoughtworks, discusses the keys to a customer centric framework, examples of excellence and best practices to solve for your customer journey. Tune in to hear how customer-driven product strategies, innovation and platform will build brand equity and add to your shareholder value.

35 min

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