CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries.
Each episode is designed to help you better understand the customer experience and the value it can add to your customers’ lives.
Marketing in a Cookie-Less World
Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites.
But it’s a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to support the termination of this type of data tracking on the web.
How can marketers adjust? Is the demise of third-party cookies actually a good thing for marketing strategy?
Elevating Your Voice of the Customer Program
Every company in the history of the business world likely would benefit from listening to their customers. The challenge today? Customers talk. A lot. And in many different ways and in many different media platforms. It’s on brands to listen — and act.
Co-hosts Rich Hein and Dom Nicastro of CMSWire and special guest Stephanie Thum, CCXP, founding principal of Practical CX, on this CX Decoded podcast discuss the latest strategies to boost VoC programs and thrive in a rapidly changing world economy.
Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we explore the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
Hosts Rich Hein, head of content for CMSWire, Sarah Kimmel, VP of research at Simpler Media Group and special guest Annette Franz, CCXP, founder and CEO of CX Journey do a deep dive on CMSWire's State of the Digital Experience survey research during this CX Decoded podcast by CMSWire.