The Daily Coffee Pro Podcast by MAP IT FORWARD MAP IT FORWARD

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Lee and Ted explore the implications of luxury items like golden espresso machines within the context of the specialty coffee industry.

They discuss the seeming disparity between such opulence and the poverty experienced by producers and baristas.

The conversation also delves into broader topics such as economic pressures, the importance of genuine relationships in cafes, and the evolving concept of community.

00:00 Introduction: Golden Espresso Machines in Context
00:34 Sponsor Message: Become a Coffee Consultant
01:12 Debate on Golden Espresso Machines
02:54 Invitation to Equipment Manufacturers
03:41 Economic Perspectives on the Coffee Industry
07:33 The Role of Relationships in Coffee
08:17 Changing Dynamics in Coffee Culture
13:50 Community and Weak Ties
15:26 Impact of the Pandemic on Cafes
16:22 Conclusion and Future Insights

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In episode 3 of a five-part series on The Daily Coffee Pro by Map It Forward, Lee and Ted delve into the complexities of the specialty coffee market.

They discuss the diverse realities faced by small and large coffee producers, highlighting issues like financial and cultural capital, market access, and the impact of global power dynamics.

The conversation also touches on how relationships and adaptability are crucial for resilience in the coffee industry.

00:00 Introduction and Virtues in Coffee Farming
00:31 Sponsor Message: Become a Coffee Consultant
01:09 Welcome and Series Overview
01:23 Understanding Coffee Producers
03:05 Challenges Faced by Smallholding Farmers
08:40 Economic Pressures and Market Dynamics
13:56 Building Resilient Coffee Supply Chains
19:46 Conclusion and Next Episode Teaser

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee discuss the complexities of power dynamics in the coffee supply chain.

They delve into the shifting influence from producers to distributors and the role of consumers. The conversation also highlights the impact of technology, climate change, and economic forces on the coffee industry.

Tune in for a deep dive into the evolving coffee model and the potential future challenges and opportunities.

00:00 The Power Shift in Today's Market
00:17 Sponsored Segment: Becoming a Coffee Consultant
00:55 Introduction to the Episode and Guest
01:08 Exploring Power Dynamics in the Coffee Supply Chain
02:39 The Evolution of Value and Power in Coffee
04:28 Impact of Climate Change and Innovation on Coffee Supply
06:21 Venture Capital and the Future of Coffee Economics
09:38 The Role of Consumers in Shaping the Coffee Industry
13:03 Technology's Influence on the Coffee Industry's Future
18:06 Concluding Thoughts and Next Episode Teaser

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee delve into the concept of quality in specialty coffee.

They discuss how quality is a social construction that often masquerades as an objective measure, its impacts on market dynamics, and its role within the coffee industry.

The conversation touches upon the influences of power, manipulation, and cultural perceptions on defining quality. Additionally, they explore Fisher's background and his journey into coffee research, particularly in Guatemala, as well as the challenges faced by small business owners in the industry.

This episode also addresses the importance of community and the subjective nature of taste and quality in coffee.

00:00 Unpacking the Social Construction of Quality
00:50 Sponsor Spotlight: Becoming a Coffee Consultant
01:28 Introduction to the Series and Guest
03:09 Ted Fisher's Journey into Coffee Research
07:16 Exploring Quality in Coffee: A Cultural Perspective
10:52 The Subjectivity and Manipulation of Quality
18:10 The Role of Certifications and Industry Dynamics
24:04 Concluding Thoughts on Quality and Personal Preferences
27:04 Preview of Next Episode: Power Dynamics in Coffee

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee explore the incredible benefits of biochar for coffee farming. Angela shares how she applied 50 tons of biochar on her seven-acre farm, sequestering CO2 and earning carbon credits.

They discuss biochar's potential to improve soil hydration, restore old coffee trees, and provide a sustainable solution for drought-stricken farms worldwide.

They also delve into biochar's role in regenerative agriculture and how farmers can create additional revenue streams by selling carbon credits.

Finally, Angela discusses her efforts to share this ancient technology through workshops and collaborations. Don't miss this informative conversation on how biochar can help coffee farmers and the environment!

00:00 Discovering the Power of Biochar on the Farm
00:47 Sponsored Message: Becoming a Coffee Consultant
01:25 Exploring Biochar's Ancient Roots and Modern Impact
02:56 The Science of Biochar: A Solution for Climate and Agriculture
03:28 Biochar's Role in Water Retention and Plant Health
13:00 The Economic and Environmental Benefits of Biochar
23:27 Creating a Sustainable Future with Biochar


Connect with Angela and Bodega de la Finca here:
https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/
https://www.instagram.com/bodegadelafinca/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee discuss the transformative power of biochar in agriculture.

Angela shares her incredible journey of rejuvenating her farm's dying 20-year-old coffee trees using biochar, a carbon-rich product. This episode delves into the science behind biochar and its potential to solve various agricultural problems, reduce fertilizer costs, and enhance soil productivity.

Angela recounts her challenges, including skepticism from industry experts, and her eventual success in significantly lowering fertilization costs and improving crop yields.

The episode also highlights Angela's ongoing efforts to educate others about biochar through workshops on her farm.

00:00 Reviving a Farm with Biochar: A Miraculous Transformation
00:50 Sponsored Segment: Becoming a Coffee Consultant
01:28 Introduction to the Episode and Biochar's Wonders
02:02 The Revolutionary Impact of Biochar in Agriculture
02:35 Personal Journey: Transforming the Farm with Biochar
03:40 The Science and Strategy Behind Biochar Use
05:50 Overcoming Challenges and Skepticism
14:42 The Financial and Environmental Benefits of Biochar
18:26 Facing Industry Resistance and Embracing Innovation
20:05 Looking Ahead: Biochar's Role in Sustainable Farming

Connect with Angela and Bodega de la Finca here:
https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/
https://www.instagram.com/bodegadelafinca/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops