Daily SEO Tips Katherine Watier Ong

Hello and  thanks for listening to SEO tips today 
In May, SEMRush changed its keyword difficulty. 
Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. And overall with keyword difficulty, the higher the percentage is, the harder the competition will be.
They launched an infographic walking through how they now calculate KD which might be worth printing and putting on your wall.
The new calculation that takes into account the median # of backlinks & Authority Score PLUS the relative weight of the links and what the SERP looks like related to other SERP features.
From an inbound link perspective, it looks at:
Median number of referring domains pointing to the URLs that are ranking.The median authority score of the domains that are rankingMedian ratio of  ratio of follow no follow links pointing to the URLs that are ranking.And then it takes into account the keyword itself. And in that case it looks at:
The median number of referring domains for the ranking URLs.search volume median follow no follow ratio for ranking URLs featured snippetinstant answerWhether the keyword is branded local pack Knowledge panel top storiesPeople also ask sitelinks the word count in the keyword or whether the search result has no search features.SEMRush then weights the score based on whether or not it's in a regional database to ensure that the data is not skewed by less populated countries with lower search volume. 
Now I recommend that nobody takes one of these measurements and runs with it in a vacuum for every keyword where you want to create a plan to rank you should actually take a look at the SERP results. I have found that for some Industries frankly the search results are whitelisted. In my experience, you discover the true lift around what it will take to rank for particular keywords once you do a competitive analysis. That competitive analysis should include finding out how many SEOs are working for the other brands with which you compete. For example,  I've had to tell Federal clients that they can't rank for particular topics because the other brands appearing in those search results have huge SEO teams.
So that's your SEO tip for today -  be aware that the keyword difficulty measurement in SEMRush has changed and plan accordingly to make sure your clients are aware.
Thanks for listening come back tomorrow for another SEO tip.

Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?

Hello. Thanks for listening to SEO tips today.

Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.).  You need to break the site in two.

As you probably know, YMYL content needs to be created with a high level of expertise and authority.

Yes, that’s the latest guidance from John Muller at Google - your non-YMYL content is probably dragging your site down. This came up in Google’s April  SEO office hours. 

Thanks for listening. Come back tomorrow for another SEO tip. 

Google updated its User CTR Patent

Hello. Thanks for listening to SEO tips today.

Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.

Thanks for listening. Come back tomorrow for another SEO tip. 

Did you know that Google can figure out *who* wrote your site content?
Hello. Thanks for listening to SEO tips today.
John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. 
However, Google still recommends a biography and links to your author’s social media profiles. 
Now is the time to develop even deeper relationships with subject matter experts to write your content (vs. unknown ghostwriters). Search Engine Journal covers it in more detail.
Thanks for listening. Come back tomorrow for another SEO tip.

Spotify had made sharing podcast content easier

Hello. Thanks for listening to SEO tips today.

Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a toggle option that enables you to create a link for the particular spot in the podcast you want to share. This is also helpful as a host if you’re going to share specific mentions of resources or other people in your marketing promotions for each episode. Learn more here.

Thanks for listening. Come back tomorrow for another SEO tip.

Subfolders vs subdomain - which is more effective when you’re consolidating your website?

Hello. Thanks for listening to SEO tips today.
Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases traffic
But don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search traffic
And how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve added a link to his tweet thread on my site. 
Thanks for listening. Come back tomorrow for another SEO tip.