Dan Pink—NYT best-selling author and one of my heroes—joins me to talk about the business imperatives that face today's authors. Dan starts by sharing why he left is promising political career as a speech writer to pursue a career in books as well as what his business priorities were at that time. Dan explains how to select a subject for a commercially-viable book that is also fulfilling to research and write. And he'll give candid accounts of what it's like to be a best-selling author experimenting with new training programs and other business models. Sound awesome enough? Enjoy!