Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection Sima Vasa

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media.







Key Takeaways:







(02:00) Measurement data offers competitive advantages.(02:05) Media strategy is now driven by actionable data.(04:00) The importance of continual curiosity and adaptation in the media industry.(06:51) Ad formats are evolving, with short-form video and creator-led content gaining traction.(08:07) The shift toward outcome-oriented advertising.(09:19) The role of data regulation and consumer privacy.(10:23) The impact of signal loss on advertising strategies.(15:04) Cross-platform measurement is crucial for optimizing media mix.(18:00) Real-time data processing enhances programmatic advertising efficiency.(20:03) AI's future role in ad and media measurement.







Resources Mentioned:







Comscore Publishers Clearing House















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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.







Key Takeaways:







(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire. 







(04:53) Luck and timing played a significant role in GOODQUES’ early success. 







(07:00) Considering every individual involved in the research process is crucial. 







(07:42) The foundation of human-centricity at GOODQUES, from brief to delivery. 







(14:30) Crafting questions in colloquial language leads to better responses. 







(22:42) Casting moderators who resonate with respondents improves insights. 







(26:13) Understanding different disciplines while being an expert in one is key.







(30:00) Saying no to projects that don’t fit maintains focus and quality.







Resources mentioned:







GOODQUES















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.







Key Takeaways:







(00:54) Technology’s inevitable impact on industries.







(03:16) Alex’s shift to pioneering behavioral sciences.







(05:36) Enhancing decision-making through packaging insights.







(07:59) Digital methodologies boost efficiency and cut costs.







(09:00) AI’s role in improving predictive accuracy.







(10:27) The importance of ethical standards during change.







(13:25) Developing predictive models with feedback data.







(15:20) Handling organizational resistance to change.







(17:32) AI’s future role in market research transformation.







(19:50) Leadership aligned with technological advancements.







Resources Mentioned:







Behaviorally















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.







Key Takeaways:







(01:39) Georgina’s journey from psychology to law.







(03:00) Reliable consumer data is vital.







(04:07) Career twists and following intuition.







(06:46) Greetings in retail boost sales.







(07:26) Integrating feedback with payment terminals.







(09:24) Impact of store greetings on loyalty.







(12:00) Ethical data use and supporting charities.







(14:10) The challenges of tech in traditional retail.







(17:49) TruRating’s growth and scalability.







(19:48) Purpose-driven ethics in business.







Resources Mentioned:







TruRating















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.







Key Takeaways:







(02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.







(05:40) Insight into FieldAgent’s innovative start and market impact.







(11:20) Rick discusses using severance as seed money for business ventures.







(15:30) Expansion of FieldAgent through strategic acquisitions and technology.







(20:45) The crucial role of consumer engagement in data collection.







(25:50) Adaptation of retail to technological advancements and consumer expectations.







(30:10) The importance of mobile tech in enhancing retail experiences.







(33:25) Rick emphasizes the value of real-time data in retail decision-making.







(35:40) Looking ahead: The future of retail analytics and consumer data.







Resources Mentioned:







Field Agent







Procter & Gamble















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.







Key Takeaways:







(01:18) The beginnings of Chris Havemann’s entrepreneurial journey.







(02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.







(03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.







(08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.







(10:04) The significant role mobile device usage plays in understanding consumer behavior.







(14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.







(17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.







(21:04) Scenario planning for the future use of AI and synthetic data in market research.







(23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.















Resources Mentioned:







RealityMine Website







Research Now Website















Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech