221 episodes

Welcome to the the Data Gurus Podcast!


The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection Sima Vasa

    • Business
    • 5.0 • 48 Ratings

Welcome to the the Data Gurus Podcast!


The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

    Behind the Success of Field Agent with Co-Founder Rick West

    Behind the Success of Field Agent with Co-Founder Rick West

    On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.







    Key Takeaways:







    (02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.







    (05:40) Insight into FieldAgent’s innovative start and market impact.







    (11:20) Rick discusses using severance as seed money for business ventures.







    (15:30) Expansion of FieldAgent through strategic acquisitions and technology.







    (20:45) The crucial role of consumer engagement in data collection.







    (25:50) Adaptation of retail to technological advancements and consumer expectations.







    (30:10) The importance of mobile tech in enhancing retail experiences.







    (33:25) Rick emphasizes the value of real-time data in retail decision-making.







    (35:40) Looking ahead: The future of retail analytics and consumer data.







    Resources Mentioned:







    Field Agent







    Procter & Gamble















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

    • 38 min
    Leading Through Innovation and Insight with Chris Havemann of RealityMine

    Leading Through Innovation and Insight with Chris Havemann of RealityMine

    On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.







    Key Takeaways:







    (01:18) The beginnings of Chris Havemann’s entrepreneurial journey.







    (02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.







    (03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.







    (08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.







    (10:04) The significant role mobile device usage plays in understanding consumer behavior.







    (14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.







    (17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.







    (21:04) Scenario planning for the future use of AI and synthetic data in market research.







    (23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.















    Resources Mentioned:







    RealityMine Website







    Research Now Website















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    • 28 min
    Restech with Patrick Comer and Sima Vasa

    Restech with Patrick Comer and Sima Vasa

    On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods and the emerging role of AI in decision-making processes, offering a unique perspective on the intersection of technology and market insights.







    Key Takeaways:







    (01:24) Highlighting the growing importance of Restech in market research.







    (02:14) Recent developments in mergers, acquisitions and funding in the Restech arena.







    (03:05) Restech has played a significant role in redefining the market research industry.







    (06:09) Company roles and identities within the Restech space continue to evolve.







    (07:59) Reinforcing the value of traditional market research in the face of technological advancements.







    (10:01) AI exhibits potential — but also challenges — in market research and insights generation.







    (12:37) What impact has AI had on brand and research agency relationships?







    (14:26) How veteran research agencies can adapt and utilize historical data in the AI age.







    (17:33) Continuous technological advancements and their implications in market research.







    (19:13) Precise decision-making is critical in an AI-influenced research environment.















    Resources Mentioned:







    Restech Landscape







    Restech Website















    Post your thoughts, using hashtag #restech.







    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

    • 22 min
    Leading the SaaS Analytics Revolution at Qrvey with Arman Eshraghi

    Leading the SaaS Analytics Revolution at Qrvey with Arman Eshraghi

    On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced embedded business analytics.







    Key Takeaways:







    (01:15) Sima Vasa introduces Qrvey’s transformative role in data analytics.







    (05:20) The pivotal role embedded analytics plays in SaaS application insights.







    (10:30) The advantages of Qrvey’s OEM model for external analytics.







    (15:45) Overcoming in-house development challenges with Qrvey.







    (20:55) Tailoring analytics solutions to industry-specific needs.







    (25:40) Analytics as a strategic tool in SaaS decision-making.







    (30:50) Success stories from businesses that have adopted Qrvey.







    (35:30) Qrvey’s vision for the future of data analytics.







    Resources Mentioned:







    Qrvey















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

    • 28 min
    A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi

    A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi

    On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.







    Key Takeaways:







    (01:10) The origin of Zappi for efficient consumer insights.







    (02:22) Zappi’s evolution toward quality and meta analytics.







    (03:24) Strategy shifts addressing early challenges.







    (06:24) The transition to technology-driven solutions.







    (08:54) Their future as a SAS company with AI integration.







    (11:18) Managing innovation in a rapidly evolving industry.







    (13:32) Shifting to a data company for richer insights.







    (15:49) The future of primary research and consumer behavior understanding.







    (17:57) Broadening the definition of market research.







    Resources Mentioned:







    Zappi















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

    • 22 min
    Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter

    Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter

    On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights.







    Key Takeaways:







    (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER.







    (02:17) Amishi’s career evolution, specifically her roles at Frito Lay and AOL, and how experiencing both client and supplier sides of the industry affected her.







    (06:03) The inception of NAILBITER, aimed at observing consumers’ decision-making processes in real-time.







    (08:14) Utilizing video as a primary tool for gathering unfiltered shopper insights.







    (10:06) NAILBITER’s unique approach in tagging and quantifying vast consumer data from videos.







    (14:00) Product placement and retail strategies significantly impact sales and consumer choices.







    (17:19) The shift in retailer dynamics and the increasing significance of shopper insights.







    (20:27) The evolving nature of consumer behavior in an omnichannel shopping environment.







    (24:31) The impact of COVID-19 on shopper behavior and the need for adaptable strategies.







    (26:19) The integration and challenges of AI in market research.







    Resources Mentioned:







    NAILBITER















    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.















    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

    • 29 min

Customer Reviews

5.0 out of 5
48 Ratings

48 Ratings

ArlieLP ,

⭐️⭐️⭐️⭐️⭐️

Sima is making data accessible to everyone! If you are into data research and analytics, this is a must listen. You'll find heaps and heaps of high quality education accompanied by actionable tips that you can start putting to use TODAY. Add in the fact that they're entertaining and engaging and you'll be hooked from the very first listen! Thanks for putting out such a great show, Sima - keep up the great work!

Jake Jorgovan ,

Great podcast for anyone in data

Highly recommended

Lily&Blaze ,

Predicting Demand Using the Key Principles of Behavioral Economics

Great podcast to listen to! Highly recommended!

Top Podcasts In Business

Leading Up With Udemy
Udemy
Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Money Mondays
Dan Fleyshman
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
The Ramsey Show
Ramsey Network

You Might Also Like

Intellicast
EMI Research Solutions
HBR IdeaCast
Harvard Business Review
Nudge
Phill Agnew
Lex Fridman Podcast
Lex Fridman
Greenbook Podcast
Greenbook
The Rest Is Football
Goalhanger Podcasts