19 min
Data I Look at to Analyze Year Over Year Q4 Performance Conversion Tracking Playbook
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- Marketing
Brad Redding, Founder & CEO @ Elevar, shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.
Brad Redding, Founder & CEO @ Elevar, shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.
19 min