Decisions by Design Hidden Brain
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- Social Sciences
Nobody likes being told what to do. But left to our own devices, many of us make choices that fail to serve our best interests. Enter the world of choice architecture: where decisions are intentionally presented to “nudge” us toward a certain outcome. In part two of our conversation with behavioral economist Richard Thaler, we look at some of the ways choice architecture shapes all of our lives, and how nudges can be used for both good and nefarious purposes.
Nobody likes being told what to do. But left to our own devices, many of us make choices that fail to serve our best interests. Enter the world of choice architecture: where decisions are intentionally presented to “nudge” us toward a certain outcome. In part two of our conversation with behavioral economist Richard Thaler, we look at some of the ways choice architecture shapes all of our lives, and how nudges can be used for both good and nefarious purposes.