37 min
Decoding Attribution in Advertising What Gets Measured
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- Marketing
Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world.
SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising
© 2024, NinjaCat
Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world.
SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising
© 2024, NinjaCat
37 min