31 episodes
What Gets Measured NinjaCat
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- Business
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5.0 • 16 Ratings
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What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
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Community: The Last Great Marketing Strategy?
Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy.
SHOWPAGE -> https://www.ninjacat.io/blog/community-the-last-great-marketing-strategy
© 2023, NinjaCat -
Measuring Omnichannel Marketing
Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data.
SHOWPAGE: www.ninjacat.io/blog/measuring-omnichannel-marketing
© 2023, NinjaCat -
Measuring Marketing Strategy
A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how to build a robust go-to-market plan, and discover ways to measure marketing strategy performance and effectiveness.
SHOWPAGE: www.ninjacat.io/blog/measuring-marketing-strategy
© 2023, NinjaCat -
Managing Social Media Analytics
An inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resources are out of touch? Social listening is just as important as posting? Get in hear!
SHOWPAGE: www.ninjacat.io/blog/managing-social-media-analytics
© 2023, NinjaCat -
Discovering The Value Of A Data Team
So you’ve got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid.
SHOWPAGE: www.ninjacat.io/blog/discovering-the-value-of-a-data-team
© 2023, NinjaCat -
The Power Of Humor In Marketing
Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications.
SHOWPAGE --> www.ninjacat.io/blog/the-power-of-humor-in-marketing
© 2022, NinjaCat
Customer Reviews
A must-listen for marketers!
Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫
Wonderfully Produced Insightful Content
If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.
Lets Get Real
A great look at marketing thats based in reality, looking forward to more.