58 episodes

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.

Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”

SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast

© 2022, NinjaCat

What Gets Measured NinjaCat

    • Business
    • 5.0 • 16 Ratings

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.

Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”

SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast

© 2022, NinjaCat

    On B2B Strategy, AI, and All That Jazz

    On B2B Strategy, AI, and All That Jazz

    A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more! 

    SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz 

    © 2024, NinjaCat

    • 1 hr 9 min
    Marketing Data Interpretation

    Marketing Data Interpretation

    Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes.

    SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation 

    © 2024, NinjaCat

    • 39 min
    Decoding Attribution in Advertising

    Decoding Attribution in Advertising

    Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world.

    SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising
    © 2024, NinjaCat

    • 37 min
    The NeverEnding Data Story

    The NeverEnding Data Story

    Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging.

    SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story 

    © 2024, NinjaCat

    • 1 hr
    The Crumbling Cookie Parties fo Marketing

    The Crumbling Cookie Parties fo Marketing

    As the cookies crumble and third parties disappear, a lot of marketers are wondering what’s next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta.

    SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing

    © 2024, NinjaCat

    • 31 min
    Who's Really Driviing The Data?

    Who's Really Driviing The Data?

    Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation. 

    SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data 

    © 2024, NinjaCat

    • 41 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

SkinnyTallz ,

A must-listen for marketers!

Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫

curtmuhgurt ,

Wonderfully Produced Insightful Content

If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.

yogastud ,

Lets Get Real

A great look at marketing thats based in reality, looking forward to more.

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