31 min
Decoys, trainees, and the Power of Puzzles Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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- Marketing
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.
31 min