Defining Your Brand Story & BTS of Lululemon & SoulCycle's Success with Alexa Cawley

#10: On today's episode, we're joined by Alexa Cawley, CEO of Forever Friday Consulting, a marketing agency specifically for health and wellness brands. After 9 years in the health and wellness industry building lululemon, SoulCycle, and many others, Alexa started a company to bring that marketing knowledge to small health & wellness businesses. Through 1:1 clients, and through her 5-week marketing course, she helps studio owners, instructors, and wellness brands go from under-booked, chaotic, and stressed to automated, waitlisted, and calm. In today's episode, you'll learn about:

• Building a community in the digital age
• How to define your brand filter and why you need one
• BTS of Lululemen’s & SoulCycle’s success
• The myth of "saturation" & how to stand out
• How to define the core values of your brand/company and why they’re important
• Finding your why to find your niche
• How to stay authentic while selling a product or service
• Gaining the courage to bet on yourself
• How to stay open to change and know when to pivot
• Tips for scaling as an entreprenuer 

• CONNECT WITH THE GUEST:
  • Instagram: @ForeverFriday.Co |  https://www.instagram.com/foreverfriday.co/
  • Listen to The Friday Society Podcast HERE: https://podcasts.apple.com/us/podcast/the-friday-society/id1547019694#episodeGuid=Buzzsprout-8172964
  • Forever Friday Website HERE | https://foreverfriday.co
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