Design is Marketing Sparkr

In this episode of "Design is Marketing," our guest is Carly Shutes, an experienced marketing manager currently serving as the head of marketing at FoodCycle.



For most non-profits and NGOs, it is challenging to keep their audience engaged and motivated. The impact on their growth and mission can be significant.



Carly seems to have cracked the nut! She shares her experience with marketing and communications for non-profit organizations, emphasizing the importance of a well-designed website and effective storytelling to build trust and attract support.



From understanding your audience better to crafting compelling narratives that resonate, his tips are designed to make your marketing efforts more effective.



Main Takeaways



Non-Profit Marketing Dynamics: Non-profits can benefit significantly from adopting commercial marketing practices to enhance their operations and outreach.



Website Importance: A well-designed website acts as a crucial tool for non-profits, serving as a "shop window" that builds trust and communicates the organization's impact to various audiences.



Storytelling and Impact: Sharing real-life stories and demonstrating the tangible impact of the organization's work are key strategies for building trust and engaging supporters.



Audience Segmentation: Non-profits need to effectively communicate with diverse audiences, including beneficiaries, volunteers, and donors, each requiring tailored messaging.



Strategic Investments: Even with limited budgets, strategic investments in marketing and communication tools, such as phased website updates, can yield significant returns in terms of donations and volunteer support.



Full episode: https://www.sparkr.co/design-is-marketing/ep-13



All the episodes: https://www.sparkr.co/design-is-marketing



Sparkr: https://www.sparkr.co

This episode with Jenny is everything you need to know about landing pages.



In this interview we look at:

- how many landing page you should create

- how to create a landing page that converts

- what goals to set for your landing page

- how to change your landing page strategy as your company evolves

- why your landing page is not ranking high on search engines



Jenny Shymon, a marketing manager with expertise in B2B and SaaS. Jenny has launched hundreds of landing pages in her career.

She shares her experience with Hotel Friend, highlighting the need for tailored landing pages for different customer segments and the importance of clear and concise messaging.

We also look at how to adapt your landing pages when your traffic comes from e.g. rating websites like Capterra.

Lastly we discuss tips to convert even when you don't manage to make a hard conversion goals, such as email sign-ups and webinars.


Key Takeaways




Crucial Role of Landing Pages: Landing pages are essential for B2B companies to generate leads and convert potential customers.




Tailored Messaging: Tailor landing pages to different customer segments with clear and concise messaging for higher effectiveness.




Rating Websites Matter: Websites like Capterra can significantly help build brand reputation and influence purchasing decisions.




Softer Conversion Goals: Consider using softer conversion goals, such as email sign-ups and webinars, to educate and engage potential customers.




Quality over Quantity: Focus on the quality of reviews rather than just the number of stars on rating websites to build trust and credibility.


Full episode: https://www.sparkr.co/design-is-marketing/ep-12



All the episodes:
https://www.sparkr.co/design-is-marketing

More on Sparkr:
https://www.sparkr.co



Connect with the host: https://www.linkedin.com/in/federico-spiezia

In this episode of Design is Marketing I'm joined by Thelma Dhlovu. With her we discuss the power of continuous website improvement to generate leads and how to position yourself as a thought leader to engage the audience.



Starting from the fashion industry, Thelma now leads her own marketing and communication firm. In between she has launched marketing campaigns that have been all over London and the UK.



Thelma underscores the significance of creating a website that not only stands out but also resonates deeply with its audience.



Lastly, Thelma brings hewr point of view on website improvement driven by audience feedback and data, and explores the value of incorporating educational content and thought leadership to enhance engagement and establish authority.



Key takeaways:




Websites as Lead Generation Hubs: Websites are crucial for attracting and converting leads, serving as the cornerstone of effective marketing strategies.


Resonance Over Aesthetics: A successful website should prioritize resonating with the audience over merely being visually appealing, ensuring it meets their needs and expectations.


Continuous Improvement: Regular updates and realignment based on user feedback and performance data are essential to keep the website relevant and effective.


Educational Content: Integrating educational elements into website content helps to inform and engage the audience, positioning the brand as a thought leader.


Rebranding for Realignment: Periodic rebranding can help a business stay aligned with its evolving goals and target audience, ensuring sustained relevance and impact.

In this episode of Design is Marketing we talk about B2B marketing and how to apply product-led growth (PLG) to fintech.

I'm joined by Tina Fisher, CMO of Intix and previous startup founder.

With her we'll look at how she applied PLG to increase users activation and engagement.

Tina will also share her entrepreneurial journey and how she managed to overcome gender biases while doing fundraising.



Main Takeaways



User Engagement is Key

Tina Fisher emphasizes the importance of prioritizing user engagement in product development, highlighting strategies such as incentivizing user actions to drive retention and platform growth.



Overcoming Bias in Investment

The episode sheds light on the challenges faced by female entrepreneurs in overcoming gender biases in investment decisions, offering valuable insights into navigating the investor landscape.



Tailored Marketing for Persona-Based Outreach

Learn how Intix employs persona-based marketing strategies to effectively reach diverse stakeholders within the fintech sector, offering valuable lessons for targeting specific audience segments.



The Power of In-Person Events

Discover the unexpected effectiveness of in-person events in generating awareness and leads within the fintech industry, providing marketers with a fresh perspective on event marketing strategies.



Holistic Approach to User Journey

Gain insights into Tina's holistic approach to understanding the entire user journey in marketing and product development, offering practical strategies for optimizing user experience and driving success in fintech ventures.



Link to the full episode: https://www.sparkr.co/design-is-marketing/ep-10



Connect with Federico on Linkedin: https://www.linkedin.com/in/federico-spiezia/



More on Sparkr: sparkr.co

The e-learning landscape offers amazing possibilities. However standing out amidst the competition requires great skill and continuous development.


In this episode, we're joined by Christian Bjerre Nielsen, the Head of Product at uQualio, a cutting-edge platform revolutionizing course creation.



Christian shares invaluable insights into what separates successful course creators from the rest. From retention strategies to engaging content, we uncover the secrets to attract and engage learners in an fast-paced market.


With Christian's expertise, we dissect the art of course design, exploring effective methodologies that resonate with today's learners. Whether you're a seasoned educator or a budding entrepreneur, this episode is filled with with actionable tactics to elevate your e-learning journey.


Link to the full episode: https://www.sparkr.co/design-is-marketing/ep-09

Gamification is a powerful tool to enhance engagement. It has revolutionised certain industries such as e-learning and social network.

However for most companies gamification is just adding badges and leaderboard. If that’s also your case that means you’re missing out to 90% of the gamification tactics.

I’m Federico from Sparkr (sparkr.co) and in this episode we look at a framework of 8 proven tactics that you can leverage.

We’ll look at how to use meaningful journey, sense of accomplishment, creative process, ownership, social influence, scarcity, unpredictability of reward, and loss avoidance.

Lastly, we examine two real-world examples of companies effectively leveraging gamification techniques to engage users and establish successful platforms.

Link to the full episode: https://www.sparkr.co/design-is-marketing/ep-08