104 episodes
Design Your Wedding Business Jen Taylor
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- Business
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4.6 • 7 Ratings
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Are you a woman entrepreneur in the wedding and event industry who is burnt out? Do you want your business to work for you instead of the other way around? Does the stress and frustration you’re feeling ever make you want to throw in the towel, give up on your dream, and start working on your resumé?
Stop right there! Host Jen Taylor understands how you feel and has answers for you.
When she started out over 15 years ago as a successful destination wedding planner in Washington and Maui, it wasn’t long before she recognized a need within the wedding and creative industries for more organized systems and processes. After all, they are the key to a happier life, both in terms of work and personal time.
Since then, she has made it her mission to help creative entrepreneurs build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.If you are ready to stop reinventing the wheel and start getting the most out of your business, join Jen each week on the Design Your Wedding Business podcast where she shares the resources, strategies, and support you need.To find out more, visit www.jentaylorconsulting.com
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How to Work with a Photographer with Amy Soper
What’s it like to work with a wedding photographer?
In this series on the Design Your Wedding Business podcast, I’m connecting with one wedding professional each week to talk about how we as wedding planners can better educate ourselves and our clients about different areas of the industry. In this episode, we’re learning all about wedding photography from Amy Soper.
Amy is a Woodinville wedding photographer capturing joyful photos for all humans who delight in connection, individuality, furry friends, and a good laugh.
Topics covered in this episode include:
Finding a photographer who is a good fit for your coupleWhat to expect when you’re working with a photographerPlanning enough time for photos on the wedding day
If you have questions about how to reach out to and work with a wedding photographer, you’ve come to the right place.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit Amy’s Website: www.soperphotography.com
Follow @yourfriendtographer on Instagram: https://www.instagram.com/yourfriendtographer
Follow Amy on Facebook: https://www.facebook.com/amysoperphotography
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
How to Track and Understand Your KPIs with Tayler Cusick-Hollman
How do you know if you are moving in the right direction?
KPIs (key performance indicators) are the best way to see how your business is doing. Tayler Cusick-Hollman is returning to the Design Your Wedding Business podcast to teach you what KPIs are, which ones you need to know, and how to use them.
If you have a hard time figuring out what marketing strategies are working well for you, this episode is going to set you on the right track. Tayler has got your back when it comes to simple and understandable marketing strategies. She knows how many other things you have to worry about in your business and complicated marketing is not something anyone has time for.
Tayler is a marketing consultant, small-business builder, and founder of Enji: a suite of online marketing tools that fit your lifestyle and make sense for you.
Topics covered in this episode include:
A simpler way to think about KPIs Why you need to track your numbers Which KPIs you should track
Are you looking for ways to simplify your marketing? If so, this episode will help.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Check Out Enji: https://www.enji.co/?ref=zwy0ywj
Follow @enji_co on Instagram: https://www.instagram.com/enji_co/
Follow Enji on Facebook: https://www.facebook.com/enjimarketing
Follow Enji on LinkedIn: https://www.linkedin.com/company/enji
Listen to Episode 69: Marketing Tech Tools Are Your New Best Friend with Tayler Cusick-Hollman: https://designyourweddingbusiness.com/69-marketing-tech-tools-are-your-new-best-friend-with-tayler-cusick-hollman/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
Sales: How to Book More Wedding Clients with Sam Jacobson
Sales. The word that triggers some kind of emotional reaction in all of us.
Whether you love the sales process or you cringe at the thought of it, this episode of the Design Your Wedding Business podcast will help you perfect it. Sam Jacobson is here to help us with the good, the bad, and the ugly of all things sales-related for wedding planners and other professionals.
Sam is showing you how to stand out from the crowd, get more inquiries, and ultimately make more sales so that your wedding business can thrive.
Sam Jacobson helps wedding pros book better clients at higher prices using buyer psychology and behavioral economics.
Topics covered in this episode include:
The biggest challenge wedding professionals face when booking clients Simplifying the sales process How to book more clients
Believe it or not, I’m excited to talk about sales, so let’s dive right in!
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit Sam’s Website: www.ideactionconsulting.com
Follow @ideactionconsulting on Instagram: https://www.instagram.com/ideactionconsulting/
Listen to the Own Your Business Podcast: https://ideactionconsulting.com/podcast
Get Half Off a Website Review with Sam:
https://ideactionconsulting.thrivecart.com/website-review/?coupon=HALFOFFREVIEW
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
Visibility: The Missing Piece of Your Marketing Strategy
I can’t believe this is Episode 100 of the Design Your Wedding Business podcast!
Whether you’re a long-time listener or a newbie, thank you so much for being here.
In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on the wrong thing? What you really need is visibility, and I’m going to help you get it.
Join me for a discussion about the difference between marketing and visibility, what visibility looks like for wedding planners and other business owners, and how to create more visibility for your wedding business.
Topics covered in this episode include:
Why you should shift your focus from marketing to visibility Ways to be more visible How to create a visibility plan
Here’s to the next 100 episodes! Are you with me?
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Episode 67: Why You Should Be on Pinterest with Julianne Smith: https://designyourweddingbusiness.com/67-why-you-should-be-on-pinterest-with-julianne-smith/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
A Beginner’s Guide to SEO with Sara Dunn
Does SEO bring out the procrastinator in you? Yeah, me too.
When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be.
In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get started on your SEO. She’s sharing simple steps that you can take to get started without spending hours creating new content.
Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.
Topics covered in this episode include:
What SEO is and how it works How to rank higher in search results The power of SEO compared to other marketing tools
If you want to see your business at the top of the Google results page, tune in.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit Sara’s Website: https://saradoesseo.com/
Get Sara’s Wedding Blog Template: https://saradoesseo.com/wedding-blog-post-template/
Sign Up for the Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/
Follow @saradoesseo on Instagram: https://www.instagram.com/saradoesseo/
Follow @saradoesseo on TikTok: https://www.tiktok.com/@saradoesseo
Follow Sara on Facebook: https://www.facebook.com/SaraDoesSEO/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
The Wedding Report with Shane McMurray
Are you trying to do your own market research in the wedding industry?
We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray is sharing everything you need to start researching your market and what’s going on within it. This episode will teach you where to find the data you need, how to understand it, and how to use it in your business.
Shane McMurray’s goal is to help you generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify your core customer, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.
Topics covered in this episode include:
Market data you need to know An easy way to find the data you need Avoiding overwhelm when you’re looking at data
Tune in to start using more data in your wedding business.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit the Wedding Report Website: https://wedding.report/
Connect with Shane on LinkedIn: https://www.linkedin.com/in/shanemcmurray/
Subscribe to the Wedding Report YouTube Channel: https://www.youtube.com/c/TheWeddingReport
Access the Free Wedding Market Report: https://wedding.report/index.cfm/action/wedding_statistics/view/search_market/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Customer Reviews
Love, love, love these episodes!
As a cake designer building my wedding cake business, these episodes have been so helpful. I know they may be geared towards wedding planners however, there is so much value for any type of vendor in the wedding cake business.
Tips are perfect
Being the owner of a growing business I don’t have a huge amount of time but these tips are perfect and short! Just enough to listen to in the car between meetings and always useful! Thanks Jen
Actionable tips from a pro
Jen combines years of experience with actionable steps to create the life you want in the wedding industry. Her fresh perspective is a much welcome addition to the podcast world!
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