9 min
Developing Effective Healthcare Campaigns - Paddi Hurley, Managing Director of Health at Allison PR's Top Pros Talk
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- Marketing
Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. Paddi emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.
Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. Paddi emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.
9 min