PR's Top Pros Talk D S Simon Media
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- Business
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A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
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Communicating to a Broader Audience About AI - Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems
The first episode of our series "How PR is Promoting AI" features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.
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Building and Maintaining a Collaborative Culture - Laura Brusca, Chief Communications Officer at Forbes
Laura Brusca, Chief Communications Officer at Forbes, discusses her team's strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications (NYWICI). Laura also explains the important role of relationship-building.
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Viewing Communications from a Business Perspective - Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood
Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance of messaging.
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Unlocking Your Network: Strategies for Building Meaningful and Winning Connections - Brandi Sims, Founder & CEO of Brandinc PR
Brandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of being a mentor as well as a mentee.
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The Evolution of the Healthcare Ecosystem - Jen Fuhrman-Kestler, Managing Director of Health Services at Ketchum
Jen Fuhrman-Kestler, Managing Director of Health Services at Ketchum, discusses how the changing health ecosystem will affect communications. Jen shares the importance of keeping audiences front of mind when collecting and analyzing data. Jen also talks about some of the trends health communicators might see throughout 2024.
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Building Strong Client-Agency Relationships - Rachel Huff, President and Founder of Victoire & Co
Rachel Huff, President and Founder of Victoire & Co, gives valuable advice on how agencies and clients can build trusting relationships. Rachel shares the top reasons clients hire and fire agencies, and how agencies can stand out when pitching a new client. Rachel also explains how agencies can effectively navigate team turnover both agency and client-side.