192 episodes
PR's Top Pros Talk D S Simon Media
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- Business
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5.0 • 1 Rating
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A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
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How to Plan and Prioritize Communications Initiatives - Stacey Jones, Chief Communicator at Honeywell
Planning and prioritizing communications initiatives is crucial to any business, but how can you do it effectively? Stacey Jones, Chief Communicator at Honeywell, shares her process for assembling the right team. She explains how to gain the trust of the C-suite when developing new strategies. Stacey also shares the importance of connecting communications plans to business objectives.
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Developing Effective Healthcare Campaigns - Paddi Hurley, Managing Director of Health at Allison
Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. Paddi emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.
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The Role of PR in Lead Generation - Carin Warner, Co-Founder of Notably
Carin Warner, Co-Founder of Notably, discussed the key factors to success in her life and business. She explains how she makes her AI clients stand out in the press. Carin also discusses how PR strategies can boost lead generation efforts.
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How to Improve the PR Structure - April White, CEO and Founder of Trust Relations
April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She also emphasizes the importance of authenticity in PR and working with clients to put their words into action, before taking their brand stories to the press.
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Building and Maintaining Client Relationships - Matt Kovacs, President of Blaze PR
Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends.
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Communicating to a Broader Audience About AI - Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems
The first episode of our series "How PR is Promoting AI" features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.