Devin Reed - How to Develop a Content Strategy (Content Legends Virtual Series‪)‬ The Marketing Millennials

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.
As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.
Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 
Visit northbeam.io to request a demo now. 
Follow Devin:
LinkedIn: linkedin.com/in/devinreed
Twitter: https://twitter.com/TheReederCo
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LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
Timestamps:
0:00 Intro
05:19 Balance Planning With Action
10:23 Mind Share Before Market Share
14:36 Planning Starts With The CEO
17:25 Funnels VS Buckets
18:41 Spheres of Influence
22:46 Not Settling
29:08 Life’s Too Short
37:58 When Media Companies Aren’t Media Companies
47:07 The Wrong Expectation