Digital Politics with Karen Jagoda RadioActive

Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising strategies used in the commercial sector to political outreach and persuasion Push for CTV pre-reservations Premium CTV inventory and finding those who pay to avoid streaming ads The under-appreciated value of non-premium CTV inventory Audiences watching OLV and linear TV  #VDXtv #CTV #OLV #PoliticalAdvertising #TargetingVoters #FASTapps #VideoAdvertising VDX.tv

Anne-Christine, investigative journalist and human rights activist Stop the Coup 2025, joins Deepak Puri, CEO of The Democracy Labs, to address the anti-abortion war and threat to women's health from Project 2025, a 900-page Mandate for Leadership: The Conservative Promise from the Heritage Foundation.  With references to the Comstock Act of 1843 and other state laws, this group is organizing campaigns that promote Christian nationalist values, intending to turn this country into a theocracy. Deepak and Anne-Christine talk about: How Christian Nationalists are using non-profits with tax-exempt status to organize hate campaigns and engage in political activities Strategy behind citing old laws with deliberate incorrect interpretations Criminalization of "deviant behavior" Calling on men to get involved with actions about reproductive choice Getting information into the hands of people who can amplify the message of the fight against Project 2025 #StoptheCoup2025 @TheDemLabs #HumanRights #WomensRights #ReproductiveRights #Project2025 #Democracy StoptheCoup2025.org  TheDemLabs.org

Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing. We talk about: What replaces cookies to identify and target specific voters or groups Voting propensity, voter turnout, and when people decide how they are going to vote Finding persuadable voters How voters are consuming media Use of humor in political and advocacy ads Reaching diverse and younger voters Election Month not Election Day #NeptuneOps #TargetingVoters #PostCookies #PoliticalAdvertising NeptuneOps.com

Patrice O'Neil, Founder of Not In Out Town, joins Deepak Puri, CEO of The Democracy Labs, to discuss gathering communities together to support conversations that drive understanding about fighting hate and racism. Patrice reports that screening their film Repairing the World in local gatherings has become a catalyst for people to share their stories about being harmed by hate and actions that can taken to fight racist attacks. NIOT has become a story center for communities who want to stand up together and learn from each other. Deepak and Patrice talk about: Inspiring people to take on hate and fight white supremacy Documenting incidents of hate and racism Engaging institutions that can take action Normalizing the fight against hate speech #NIOT #NotInOurTown @TheDemLabs #HateSpeech #Racism #RepairtheWorldFilm    niot.org RepairtheWorldFilm.org TheDemLabs.org  

Melanie Lavelle, Founder of Benefit Kitchen, joins Deepak Puri, CEO of The Democracy Labs, to discuss the impact of welfare reform and the creation of an app and database to empower people to understand what benefits are available.  Benefit Kitchen is focused on working with people to overcome obstacles and gain insight into the eligibility rules for federal, state, and local benefits. Melanie has discovered that many rules and hard-to-find information are designed to keep people from enrolling and discourage participation in programs.  The more these agencies hide, the more determined Melanie is to dig out the information and help people get necessary services and resources. Deepak and Melanie talk about: How people find out about benefit programs and who is qualified to participate Creating an app that helps people decide which benefits to pursue and how one benefit might impact another Who is most likely not to get benefits Why a mobile-first solution for this target audience is essential #BenefitKitchen @TheDemLabs #WelfareReform #GovernmentBenefits #FederalBenefits #StateBenefits #FoodStamps #SDOH #Seniors #MobileFirst  BenefitKitchen.com TheDemLabs.org  

Sandy and Lonnie Phillips, Founders of Survivors Empowered, join Deepak Puri, CEO of The Democracy Labs, to discuss their reaction and activism as a result of the murder of their daughter Jessi, killed in the Aurora Colorado theatre 2012 mass shooting.  Their organization is focused on regulating companies that sell ammunition and repealing the Protection of Lawful Commerce in Arms Act. Deepak, Sandy and Lonnie talk about: Who is selling ammunition and what information is being collected Who is building arsenals of ammunition, and the role of online sellers Addressing the trauma of survivors and victims of gun violence National actions being taken to repeal the PLCA act that provides immunity to gun sellers  #SurvivorsEmpowered @TheDemLabs #MassShootings #Ammunition #GunViolence #NRA #Activism #AssaultWeapons #RepealPLCA SurvivorsEmpowered.org TheDemLabs.org