Digital Politics with Karen Jagoda RadioActive

John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences. We talk about: Politicians as brands and what they can learn from advertisers of trusted consumer products The unique characteristics of digital audio ads and where they are being heard Targeting opportunities for digital audio ads Why campaigns need to include advertising on podcasts to their media mix to reach niche audiences #DAXUS #DigitalAudioAds #PoliticalAds #TargetingPoliticalAds dax.global.com/us/

Mark Galvin, Co-Founder, President, and CEO of TALON, discusses the Transparency in Coverage rule in healthcare. This rule was added to the Affordable Care Act and requires commercial health plan sponsors to provide transparency in the costs of tests, procedures, and other medical services. Despite the sharp divide in Congress, this rule received bipartisan support through several administrations. It seems most can agree that providing patients with information on pricing and out-of-pocket costs before committing to medical services allows them to make smarter healthcare decisions.  We talk about: How this rule got bipartisan support The impact of moving from total opaqueness in prices to transparency in the costs of tests and procedures The lack of awareness and understanding of the rule due to the vested interests of stakeholders such as insurance companies Educating patients, doctors, and employers about the Transparency in Coverage rule #TALONHealthtech #TransparencyinCoverage #MedicalCosts #PatientCare  #AffordableCareAct #ReduceHealthcareCosts #Hospitals #MedicalBills #Healthcare #HealthTech #HealthcareReform talonhealthtech.com

Fadi Micaelian, CEO of SPARKDIT, is an AI strategist who brings insights into using generative AI to support political consultants and voters. These voters are weighing choices and making tradeoffs as they decide who to financially support and vote for. Using additional data points to predict voting behavior is increasingly essential as voters become more partisan and face pressure from friends and family to make decisions about candidates and issues.  We talk about: Training AI to think like humans Using tradeoff criteria to improve predictive models to identify likely voters How voters make decisions Helping voters make smarter decisions about candidates in their own party Single-issue voters #SPARKDIT #AI #VoterSegmentation #PoliticalMessages #Voters SPARKDIT.com

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them. We talk about: Use of Predictive Resonate Elements to target specific voter segments Persuadable, swing, and disengaged voters Educating clients about the use of AI in developing campaign media plans Near real-time analysis of online voter behavior #Resonate #Voters #AI #VotingBehavior #VoterSegmentation Resonate.com  

Ryan Davis, Co-Founder and Chief Operating Officer of People First, brings voices from diverse and specialized communities to campaigns to promote candidates and causes. The role of individuals with social media followers and the skills to create content is increasingly relevant to political campaigns trying to reach targeted voters. Influencer marketing is filling the need to find the most trusted voices. We talk about: Differences between influencers Recruiting authentic voices to work with campaigns How campaigns can work with influence marketers Meta modifications to handling political content Underutilized digital platforms for reaching voters #PeopleFirstCC #InfluencerMarketing #Influencers #PoliticalCampaigns #AdvocacyCampaigns #MetaPoliticalContent peoplefirst.cc    

Wendy Pickering Sullivan, Pickering Sullivan Investigations, joins Deepak Puri, CEO of The Democracy Labs, to pull back the curtain on the job of a private investigator. While a great deal of information is available online, PIs have access to proprietary sources, hard-to-find public records, and the right people to access the right resources. Deepak and Wendy talk about: White-collar crime and fraud investigations Finding out facts about the opposition Determining what facts the opposition might discover about a candidate Need for background checks for candidates and campaign workers Finding crumbs and following footprints online and by talking to people #PickeringSullivan @TheDemLabs #PrivateInvestigators #PI #FraudInvestigation #WhiteCollarCrime #CampaignFraud #ElectionFraud PickeringSullivan.com TheDemLabs.org