25 min
Digital Transformation: Before, During, and After Now Brands Talk
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- Marketing
How did a brand in a struggling industry pivot away from traditional into digital so successfully within a single year?
In this episode, we speak with Bayley Clark, Head of Customer Experience at AirAsia, about the brand’s incredible digital transformation strategy — made possible by their brand interaction platform.
Join us as we discuss:
Executing digital transformation before and during the pandemic
Principles of proactive communication during automation
A change management strategy based on people
AVA’s ability to be a brand ambassador for AirAsia
Check out these resources we mentioned:
Lonely Planet’s A Year of Festivals
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
How did a brand in a struggling industry pivot away from traditional into digital so successfully within a single year?
In this episode, we speak with Bayley Clark, Head of Customer Experience at AirAsia, about the brand’s incredible digital transformation strategy — made possible by their brand interaction platform.
Join us as we discuss:
Executing digital transformation before and during the pandemic
Principles of proactive communication during automation
A change management strategy based on people
AVA’s ability to be a brand ambassador for AirAsia
Check out these resources we mentioned:
Lonely Planet’s A Year of Festivals
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
25 min