28 episodes
Now Brands Talk Ada Support
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- Business
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5.0 • 26 Ratings
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Now Brands Talk is a show for leaders who want to close the brand interaction gap and bridge that tricky divide between brands and the people who love them. Our core belief is that brands are only as good as how they interact. To earn favor and build trust, brands must be continuously available, completely consistent, and always helpful, no matter when or where an interaction takes place.
Each episode of Now Brands Talk features a conversation with a trail-blazing leader about connecting people with the brands they love. Join our conversation!
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Season 1 Finale: 3 Themes We Learned from 26 Episodes
As we wrap up Season 1 of Now Brands Talk, we reflect on the main patterns that came up, which are empathy, empowerment, and holistic CX.
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The Relationship Between Sales and Customer Success
Carta’s CRO shares his thoughts on the importance of delivering consistently good CX across the customer journey and why customer success is everyone’s responsibility.
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The Crossover Between Brand and Customer Experience
The term “customer experience” has become synonymous with “customer support” and this misconception is at the root of most modern CX problems.
In today’s episode, Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, joins us to pick apart the “customer experience” so that companies can understand what they need to do to transcend siloes, align brand and CX, and start delivering the kind of VIP experiences that keep customers coming back for more.
Join us as we discuss:
Opportunities to represent the brand
Creating cross functional leadership teams
Misconceptions about customer experience and brand interactions -
3 Main Takeaways About the Next Chapter of CX
On September 14, we held our first ever in-person conference in Chicago, and in today’s episode, our host Perri Maxwell Chaikof will share insights from the conversations various CX leaders had about the future of the customer experience.
Join us as we discuss:
Investing in brand experiences
The customer experience vs the customer journey
The power that customer care teams have in an organization -
Designing the Customer Experience of the Future
88% of customers believe that brand experiences are just as important as the products and services. If your company isn’t already aligned with the future of customer experience, you’re going to get left behind.
Brian Solis, VP, Global Innovation Evangelist at Salesforce, talks about what the customer experiences of the future look like and what brands can do to start designing them strategically.
We also feature a question from one of our listeners who sent in a question to podcast@ada.support
Join us as we discuss:
Innovating your brand’s interactions
Developing a strategy to create exceptional brand experiences
Why the future of business is experiential -
Bridging the Language Gap with Industry Specific Offerings
To create a real connection with customers it’s important that you speak their language.
In this episode, Kathie Johnson, Chief Marketing Officer at Talkdesk and Winner of the 2022 Women In CX Technology award, joins us to share how she is bridging the language gap with industry-specific offerings that ensures a better experience for everyone.
We also feature a question from one of our listeners who sent in a question to podcast@ada.support
Join us as we discuss:
Understanding the three phases to verticalization
Getting out of your brand’s echo-chamber
The role of an agent in an organization
Customer Reviews
Fresh perspectives
I’ve worked in CX for a long time, but this podcast always gives me something new to think about. Great topics, hosting, and guests!
Really interesting premise!
Pleasure to listen to, well recorded, and some super interesting ideas. Encouraging customer to brand interaction rather than avoiding it gave me something to think about